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  • ShristiSociety for Sustainable Rural DevelopmentMulti Craft ProductC ATA L O G U ESPONSORED BY:Office of the Development Commissioner,Handicrafts, Ministry of Textiles,Government of India, West Block-7,R.K.Puram, New Delhi - 110066PUBLISHED BY:Email : dchejs@nic.inWebsite : : 26163085, 26199466New Delhi. Kolkata. Ahmedabad

AcknowledgmentsOur sincere thanks toThe Development Commissioner for HandicraftsOffice of the Development Commissioner (Handicrafts)Ministry of Textiles, Govt. of India,West Block-7, R.K.Puram, New Delhi-110 066Tel. : 26106902, Email : dchejs@nic.inThe Regional Director (H), Eastern RegionO/o of the Development Commissioner (H)Ministry of Textiles, Govt. of IndiaEastern Regional Office, CGO Complex,A-Wing, 3rd Floor, DF Block,Salt Lake City, Kolkata-700064Tel. : 23345403, Email : dchero@rediffmail.comThe Assistant Director (H)Marketing and Service Extension CentreO/o of the Development Commissioner (H)Ministry of Textiles, Govt. of India51, G.N. Mitra LaneBurdwan-713101Tel. : 2566523 Email : TERRACOTTA 1-13CANE AND BAMBOO 14-16PALM WOOD 17-18COCONUT 19-20 SHITALPATI 21-24 PreludeedulerPThe popularity of Indian handicrafts has grown quite significantly overthe last decade and the exports, over the years, have steadily grown.Besides, there are about five million rural artisans who need strategicsupport in producing items of high quality for exports. Thus, there isenormous potential for the development of the handicraft sector.For better quality products we need improved technology, consistentquality, and increased focus on R&D. For many traditional crafts, level ofexcellence and master craftsmanship has suffered over the years inrelation to their realizable market/export potential and potential forproviding better incomes. The chief reasons for this being poor accessto required raw materials and capital, mechanization, and stiff pricecompetition, inability to keep pace with market related design andproduct demand, lack of awareness/appreciation by consumers andlack of sustained patronage in these specific traditional crafts.Handicraft products constitute a significant part of the informal sectorof the Indian economy. Product innovation and improvements indesign technologies are therefore necessary for keeping this sectoreconomically sustainable and compete successfully in the globalmarket. ShristiIn this scenario, Shristi, was founded by the late Shri.Sudipto Mukherjee. A chemical engineer by profession, hewas actively involved in the field of social work. Shristi, a non- governmental organization registered under theSocieties Registration Act of 1860 has been working in the field of handicrafts for the upliftment of the ruralartisan since the last decade. Shristi has worked with DC(H), New Delhi, Ministry of Textiles and has completedfor them various raw material and techno-assessment studies in terracotta, dhokra, stone, metal, natural fibresetc. in 11 states of India. We have also conducted seminars and awareness programmes sponsored by DC(H) andheld exhibitions for handicrafts all over India.Shristis vision is to create self-sustaining, viable producer groups and encourage them to market directly thususing their own inherent skills as a means of employment, income generation and economic self-sufficiency.Shristi with the generous grant-in-aid of the DC(H) implemented the multi-craft Common Facility Centre(CFC)at village Moina, Barasat, West Bengal, under AHVY scheme, where a number of clusters engaged in differentcrafts are present. The objective of the CFC is wide scale dissemination of information and knowledge sharingamong the economically challenged rural artisan to enhance their economic progress. The craftsmen can accessmodern advanced glazing and firing facilities and other equipment. The CFC extends required benefits toartisans engaged in various crafts such as terracotta, cane and bamboo, glass and natural fibres.The CFC has an initial support of 21 SHGs and is technically managed by Shristi. The artisans of the different SHGsbasically belong to the lower socio-economic strata of that area and are in need of appropriate skillenhancement through design and technology intervention. This is imperative so as to make the product morecost effective and marketable. Shristi in association with the DC(H), has guided craftsmen in the process of developing, designing, costing andthen marketing the product, and suggesting proper usages and investment of the income generated ensuringthat end products so produced are competitive in cost, better in utility services and aesthetic in nature. Trainingin the form of skill upgradation workshops is given on a regular basis to the artisans. This ensures a continuousinput of new designs which are market oriented and bring about value-added items, Further, the craftsmen arealso apprised of the latest technologies in the relevant crafts.Shristi has conducted design and technical development projects on terracotta and on ceramics, workshops onmetal, natural fibres, shitalpati and glass enamel for the cluster artisans. Market assessment and product studytours are also conducted and artisans are taken to visit successful clusters to study the methodology beingfollowed by them and for a knowledge sharing between the two clusters. This has helped the craftsmenbroaden their horizon of knowledge and gain valuable insight into practices of craft and products in otherregions. All this has richly endowed the skills of the cluster artisan and his design base which is amply reflected inthis catalogue.Subsequently, the earnings of the craftsmen have significantly increased as they have been able to introducenew designs and explore new possibilities in their craft. As a result the craftsmen have directly benefited andtheir earnings have been significantly augmented.The catalogue attempts to show case a few of the products that are being produced by the artisans at theCommon Facility Centre at village Moina, Dist. Barasat, West BengalDelegates of 2day craft based seminar on terracotta craft held at Salt lakeKolkata on 31st march & 1st april 2008, taken on visit to CFC, Moina, Barasat, WB Shristi 1Terracotta & Ceramics CraftTerracotta is associated with the growth of human civilization on earth. Itstarted with the objective to provide man with cooking pots and pans.Subsequently the craft flourished through the centuries and diversifiedinto decorative items as well which now are known as the handicraft items.Ceramics is a technology dealing with earthen materials and mineralsprocessed, formed and fired or baked finally to give permanency to wares.Ceramics is also the art of shaping and backing clay articles as pottery,earthenware and porcelain. It has been derived from the Greek wordKeramics which means earthen or made of clay or earth. It is the generalart of heating common clay to create a utilitarian or ornamental object. Allpottery and porcelain are considered ceramic.Today under the onslaught of modernity, when traditions and cultures arebeing eroded and corrupted by the availability of mass-produced goods,many common household items are becoming collectors items. For theappreciative and discerning, it is these artifacts of everyday life, likestorage containers for rice and salt, earthenware water jars, cooking potsand incense burners, which are assuming rich forms and ideas, hithertoundiscovered. Utilitarian yet unique, such ordinary articles are as much theresult of a folk craft handed down over the generations as of the collectiveexperience and wisdom of the people.The Process of ManufactureVarious modern machineries are available at the CFC premises, Barasat,which are utilized for training the artisans:Hand-operated wheel and electric motorized wheel are used for makingpottery. Ball mill, Blunger and de-aired pug mill are used for preparing clay.Glazes are prepared in pot mill and spray machine is used for application ofglazes. Wood fired kiln and electric and gas kilns are for improvedproducts. The main raw materials common clay is collected from thenearest river (Hooghly) and from ponds. The clay is pulverized andscreened and then immersed in water for aging with addition of talcumpowder and barium carbonate. After aging for 48 hrs. the slurry is kept inplaster state to get required consistency / workability. The common andgangetic soil is placed in ball mill and ground with grog (terracotta) &barium carbonate and then the slurry is kept in blunger. The propeller isrotated for a few hours, and then the mixture is sucked by slurry pump tofilter press. The extra water is allowed to pass out and the clay slab is takenout of the filter press and placed in pug mill machine. The roll of clay is cutin regular intervals and placed on potters wheel for production. Theprocessed clay is then utilized in shaping a variety of items. The materialsare dried in the open air. The first firing or biscuit firing of the earthenwareproducts is done in a wooden furnace at 9000C. The clay objects becomeporous in the course of biscuit firing. In just a few seconds they absorb theraw glaze which is, in effect, liquid glass. Glaze application is done bydipping, pouring, brushing and spraying methods. The glazed objects arethen given a glost firing at temperatures of 1000-10400C. 2 ShristiPRODUCTSBOWLS THD-1 THD-2 THD-5 TBL1ATBL-2 TBL-21INLTBL-44 TBL-46TBL-54 TBL-54 TBL-54INLTBL-55 Shristi 3CHIMES TCM-16 TCM48-RTCM59CULLAR TCM146TBD-5TBD-17INL TBD23 & 24 TBD25 & 26TBD-27INLCUPSTR6A TR-10INLTR-10C TR-10 TR-20 4Shristi CUPS TR-14 TR-14INL TR-20INL TR-36TR-28 TR-17 TR-38 TR- 40TR-42 & 43 DOLLS TD-06 TD-08 TD-11GANESH G-10 G-11 G-12 Shristi 5GARDEN HANGING TGH-1 TGH-4 TGH-5 TGH-6 TG-11TG-11(2)GARDEN POT TGP-1 TGP-3 TGP-9 TGP-10TGP-11 TGP-12 6ShristiMISCELLANEOUS TMS-8 TMS-10 & 13 TMS-8A TMS-11-INL TMS-12TMS-17INL TMS-80TMS-18TMS-19 & 19-INLTMS-26TMS-33DTMS-4