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Carlos Ayuso.

Caso trade mk def 12mayo

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A practice exercice about Trade Marketing.

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Page 1: Caso trade mk def 12mayo

Carlos Ayuso.

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TIPOS DE CENTRO.TIPOS DE CENTRO.

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SUPERFICIE BRUTA ALQUILABLE

SUPERFICIE BRUTA ALQUILABLE

CLASIFICACIÓN SEGÚN SUPERFICIE (M2)

MUY GRANDE: >79.999GRANDE: 40.000 - 79.999 MEDIANO: 20.000 - 39.999PEQUEÑO: 5.000 - 20.000

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Principales Grupos DistribuciónPrincipales Grupos Distribución

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Fabricantes de Periféricos (Pack Fabricantes de Periféricos (Pack Desktop)Desktop)

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CARREFOUR

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LOGITECH

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Proceso de negociación

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Burgos

BilbaoZaragoza Barcelon

a

ValenciaSalamanca

Madrid

Valladolid

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Posicionamiento actual de los teclados (cara sur del lineal)

Posicionamiento objetivo de los teclados (cara norte del lineal)

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Stand promocional con promotores, cartelería, etc.

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4 facing

El posicionamiento sería en esta parte del lineal.

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6 facing

Cordless Desktop® MXTM 3200 Laser Cordless Desktop®

MXTM 3200 Laser

Cordless Desktop® MXTM 3200 Laser Cordless Desktop®

MXTM 3200 Laser

Cordless Desktop® MXTM 3200 Laser Cordless Desktop®

MXTM 3200 Laser

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