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REQUEST
LIMITED EDITION
JAMES BOND / CASINO ROYALE
CONTEXT
2006 : 21st James Bond movie Casino Royale
New step in James Bond history which guarantees the success– New actor Daniel Craig => sixth official JB 007, new style – New direction:
» Reduction of the gadget and technology» Enhance of the characters» More realistic and authentic
Cast
JAMES BOND / CASINO ROYALE
CONTEXT
S.T.Dupont among prestigious & sorted partners
Luxury– John Lobb (Hermès group) (new licensee), Bollinger
champagne, Aston Martin, Omega, Brioni, Sunseeker (luxury yacht), Kerzner (Luxury hotel in Bahamas), Persol (eye wear from Luxottica group)
Mass market : most often leader on their activity– Smirnoff, Heineken, Sony Ericsson, Sony Electronics, Ford,
Pokerstar (Internet site of game on line), Scene of (DVD game)
Production studio : Sony Pictures (n°1)– Da Vinci Code, Marie-Antoinette & James Bond producers
JAMES BOND / CASINO ROYALE
OBJECTIVES OF THE 2006 S.T.DUPONT / JAMES BOND PROJECT :
To take advantage of the James Bond licence at the launching period of the 21st film
To bring a new S.T.Dupont / Bond edition, with a completely new design vs previous edition
1st series (2004): ACTION 2nd series (2006)= SEDUCTION
To use the S.T.Dupont product placement (cuff-link + other products) in the movie
To use the events around the film release to generate some buzz around S.T.Dupont.
CASINO ROYALE 007 cuff link product placement
Specially designed by S.T.Dupont for Daniel CRAIG upon producers request.
Contemporary and masculine look.
Faceted design inspired by the Diamond Head.
Polished and brushed finish
Important : We will have the possibility to use some visuals of James Bond with the cuff-links (with a close-up) Press kit, display in the POS… Will be a real booster for the S.T.Dupont / Bond accessories
CASINO ROYALE 007 cuff link product placement
CASINO ROYALE 007 cuff link product placement
Producers also asked for S.T.Dupont products as set dressing for several characters in the movie
Pens, belts, leather goods, Ready-to-Wear
No use of competitors products (for example no use of Montblanc or Dunhill products)
S.T.Dupont products could thus be present on some images of the movie. If it is the case, we will have the right to use them.
Could be interesting to show the association between S.T.Dupont and James Bond in a press kit
CASINO ROYALE 007 Product placement (other products)
FUSION of James Bond’s graphic universe and S.T.Dupont exclusive know-how
Black glamour meets black lacquer Sharp elegance meets goldsmith work
The SATIN BAND, the SATIN LAPELS and the JET STUDS
Contrast between 2 tones of black lacquer
The TUXEDO WHITE SHIRT Guilloché on the sides inspired by the shirt pleats White lacquered OO7 signature
JAMES BOND / CASINO ROYALE 007 new limited edition
MEN’S ELEGANCEATTITUDE
PASSION
CONTRASTMAT/SHINY
BOND’s WEAPON
GLAMOUR/DESIGN
JAMES BOND / CASINO ROYALE
RANGE
A completed smoking universe Lighters Cigar accessories
Writing Instruments
Fashion & men accessories
Lifestyle & boutique items
Contrast between 2 tones of black lacquer as a satin band
Guilloché on the sides inspired by the shirt pleats
White lacquered OO7 signature
Design not totally validated yet
DESIGN - Line 2 lighter
Design not totally validated yet
White lacquered OO7 signature Guilloché on the sides inspired by the shirt pleats
Contrast between 2 tones of black lacquer as a satin band
DESIGN – JEROBOAM Lighter
Same design inspiration
Design not totally validated yet
DESIGN - X.TEND Lighter
DESIGN - HUMIDOR
Same design inspiration
Design not totally validated yet
Same dimensions as 1272 humidor
Same design inspiration
Design not totally validated yet
DESIGN CIGARS - ASHTRAY
Same design inspiration
Design not totally validated yet
DESIGN - CIGAR CUTTER
DESIGN PENS- XL FOUNTAIN PEN & XL ROLLER OLYMPIO
Design not totally validated yet
Contrast between 2 tones of
black lacquer (2 satin bands)
White lacquered OO7 signature
Guilloché inspired by the shirt pleats
Guilloché inspired by the shirt pleats
DESIGN - USB KEY
Same design inspiration
Design not totally validated yet
USB KEY
USB KEY PERSONNALISATION on study
2 possibilities
Casino Royale animation from Sony Pictures Images from James Bond legacy
Design not totally validated yet
Cufflinks ‘ movie
DESIGN - CUFFLINKS
Onyx & palladium finishes
Polished & brushedpalladium finishes
Polished metal finishes
Design not totally validated yet
DESIGN - KEY RING
SEDUCTION CASE
Design not totally validated yet
SEDUCTION CASE
Design & composition not totally validated yet
iPod Nano Speakers
Glasses of champagne
Candles
Mood set
Bollingerchampagne bottle
Caviar setLine 2 lighter
Slim vase
SEDUCTION CASE
Design & composition not totally validated yet
Seduction case
Very exclusive & high pricing product (Estimated price >17 000$)
Link with S.T.Dupont “Malletier” historyFor press releasesProduction only on firm order
Mini Seduction caseMore affordable offer (Estimated price = 2 5670 $)
Same link with our patrimonySmaller composition than the Exclusive one as:
S.T.Dupont lighter & candles Slim vase Glasses of champagne
RANGE STRUCTURE 1/2
LIGHTERS (3 sku)
PENS (2 sku)
CIGAR ACCESSORIES (3 sku)
ACCESSORIES (4 sku)
Jéroboam
0270444 630 $
X-tend020044N258 $
Line 20160441 515 $
Olympio XL Roller
481044M 1245 $
Cuff links005244275 $
USB Key 005644570 $
Ashtray
006044
325 $
Cigar cutter
003144625 $
Olympio XL FP 482044 1070 $
Cuff links005246275 $
Key ring 004046225 $
Humidor0012342 135 $
RANGE STRUCTURE 2/2
Seduction caseNo quantities asked in this request
Mini Seduction case(non available picture)
0997132 670 $
LEATHERGOODS (2 sku)
COMPOSITION DUO & COLLECTOR
Duo
Olympio XL - fountain pen Line 2
Collector
Jeroboam Line 2 Cigar cutter Olympio XL - fountain pen Olympio XL – roller Cuff link - movie
CASINO ROYALE- PACKAGING
Packaging for lighters & pens
Specific packaging perfectly matching the series spirit Same conception as Andy Warhol packaging Square box (15 x 15 cm) Black box with specific print reminding the satin band tuxedo &
the Casino Royale logo Purple plexi inside
Standard personalized packaging for accessories
Pack duo & collector Black outside Purple inside Same kind of prints
CASINO ROYALE- PACKAGING - outside
CASINO ROYALE- PACKAGING - inside
Purple plexi
CASINO ROYALE NUMBERING & AVAILABILITY
Limited quantities: each product will be numbered. The numbering will be communicated later.
Samples end of August 2006
Products September 2006
PRODUCT REFERENCE
PRICE
Lighters Jéroboam 027044 2 600 €
Line 2 016044 850 €
X-tend 020044N 145 €
Pens Olympio XLarge FP 481044M 700 €
Olympio XLarge Roller 482044 600 €
Cigar accessories Humidor 001234 1 200 €
Ashtray 006044 350 €
Cigar cutter 003144 350 €
Fashion jewellery Cuff links - movie 005244 155 €
Cuff links - onyx 005245 155 €
Men accessories Key ring 004046 125 €
USB key 005644 320 €
Leathergoods Mini Seduction case 099713 1 500 €
DUO Line 2 + Olympio FP C2CASINO 1 550 €
COLLECTOR Line 2 lighter + Cigar cutter + Jeroboam + 2 Olympio pens + movie cufflink
C6CASINO 5 255 €
PRICES AND REFERENCES