CASE STUDY :

COMPANY FACTS

Established: 1886

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling brands.

Ranking: The company owns 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta.

Consumer Servings (per day): 1.6 billion

Economic Profile

Operating cash flow grew 8% to $8.2 billion.

Unit case volume grew 3% to 24.4 billion unit cases worldwide

More than 70% of its net operating revenues and more than 75% of its unit case volume were generated outside of North America.

(As of Dec’2009)

The product life cycle

Steps Towards Sustainability

Ingredients

• Developing indigenous raw materials base (On the lines of Reliance Industries).

Support third-party scientific research to advance its knowledge of ingredients

• Remodeling the bottles such that the volume capacity remains same while the raw materials used

reduces considerably

Packaging And Manufacturing

Thus, reduction in the requirement of the raw material corresponds with the reduction in the energy used for manufacturing the bottles.

The fuel consumption per unit of product also reduces

Consequently reduces emissions during transportation

Emphasis on use PET(polyethylene terephthalate ) bottles replacing glass as PET is: lightweight, shatter-resistant and resealable plastic bottles, together with high recyclability

DISTRIBUTION

To minimize fuel consumption, use a computer software for planning the routes of delivery vehicles. This provides optimum route selection saving time, costs and fuel consumption.

Giving preference to distributors that use low emission technologies in the transportation.

REFRIGIRATION

Minimize leakage to the atmosphere at all of the facilities with the use of refrigerant recovery systems during maintenance and repair of the refrigerant containing equipment.

Increased use of renewable energy sources for refrigeration purposes

Wherever possible substitute CFCs with HFC134a

which is a widely accepted alternative for CFCs and has zero ozone depleting potential.

HFC 134a

RECYCLING

Product material recycle

Active participation around the world providing funding to help establish and grow effective recovery systems to ensure the valuable materials used in the packaging are recovered and used again thereby reducing the waste produced.

Involve consumers in process of recycling by providing incentives.

Sharing excess recycled plastic with other industries and manufacturing new products in J.V. which will result in :

Reducing the waste and introducing the trend of recycling into other industries.

COMMUNITY DEVELOPMENT

Foster sustainable communities through economic development, philanthropy and the creation of economic and social opportunities, thus encouraging inclusive growth of the community.

Impetus to WOMEN EMPOWERMENT which will result in increased awareness in every household.

No direct marketing beverages to children younger than the age of 12.

RAJEEV IRNYSANJEEV IRNYSURAJ PATIL