Paulo Coelho

You have a dream…. The dream

has come in the womb of the

universe… it is the responsibility of

the universe to fulfill the dream….

The universe conspires to help

achieve your dreams…

Mahatma Gandhi

You find the purpose….

The means will follow….

Jonathan livingston seagull

Richard Bach

Goli Vada Pav No 1

Ethnic fast food…

Finger food…

Mobile food…

Hum Hindustani…

… Colgate…… Gillette…… Lux…… Bata…… Ray ban sunglass…… Cross pen…… Hyundai…… Nokia…… Compaq laptop

Hindustani brand…

Ethnic food

• Kellogg's story…• Ethnic food opportunity…

– 100 crores population…– Target 50 crores…– 500 crores opportunity…– 5000 crores opportunity…

Why Vada Pav...

• Fast food…• Finger food…• No plates….. No spoons• No tables….. No chairs• Mobile food…• Potato and wheat…universal appeal…• Besan… spices… ethnic appeal

International success stories…

Any thing between bun sells…

Why brand name Goli...

• Vada Pav was born ……

• The Mumbai lingo…

• The pre-fried version …

• Corporate finance story ……

First store – Kalyan

• First store opened in February 2004

– Red signifies…

– White signifies…

– Green signifies…

– Goli Bhai is….

Our first few stores…

Our first few stores…

Our first few stores…

Old Kitchen – Manual…

Our logistics then…

Our challenges

• Wastages…

• Pilferages…

• Standardization…

• Price fluctuation…

• Chef based operations…

Our experiments…

• Ultra violet rays…

• Nitrogen gas chambers…

• Blast chill refrigeration…

Our solutions…. Paradigm shift

• McDonalds

• OSI INC

• Vista

About OSI INC

• OSI INC and McDonalds’ Corporation are partners for supply chain for the past 40 years world-wide.

• OSI INC. was established in 1928 in food business as OTTO & Sons, and in 1955 it forged a partnership with McDonalds for food processing and supplies as an exclusive suppliers to McDonalds.

• OSI INC. has evolved into one of the largest private food processing corporation in the world.

• OSI INC. is held in high regard throughout the food service industry for its manufacturing efficiency, product innovation, dedicated customer service, and commitment to food safety.

Goli vada’s processes…Theccha sent to VISTAfrom Goli Kitchen

Potato Washing

Potato peeling

Potato dicing

Blanching at 100 degCelsius

Potato smashing

Potato sorting

Adding Theccha to Potato

Mixing

Dipping in Besanbatter

Patty making

Blast freezing at -18 Degree Celsius for

60 mins

Parfrying for 30 secs

Sorting

Counting

Packing in plastic Bags (22 each)

Weighing Metal Detector

Packing in cartons(12pkts each)

Weighing

Sealing

Storing at -18 degreeCelsius in cold room

Besan purchasing

Storing

Mixing with water andSoda as per recipe

Besan batter ready

Goli Kitchen (Cold room)

In R

efer

van

Goli StoresIn Refer van

Vada’s made in a fully… automatic plant

Every vada passing thru a metal detector and screened

Tracking vada’s

Batch No:Mfg Date:Exp Date:

Frozen logistics…

Innovations at store…

Frying made simpler….

The Difference…

Ready for scale up…. But,Nobody…. knew us

…Vada pav is as powerful a name as

Amitabh bacchan……

So the press covered us…..

The story unfolds…..

• Fund raising…

• Many suitors….. difficult to pick and choose

• Few prime stores

Prime stores

Prime stores

Landmark Store

• Super fast expansion… 300 stores in 3 months

• Real estate economics….. Major stumbling block

New Challenges…

Our solutions….. 300 Aarey booths

Our solutions….. 300 Aarey booths

Our solutions….. 300 Aarey booths

Our solutions….. 300 Aarey booths

Financial Tsunami

• Lehman brothers…

• Satyam…

• Subhiksha…

Goli shifts to tier II cities…. 75 stores in 18 months

• Nashik• Aurangabad• Jalna• Nanded• Dhulia• Jalgaon• Ahmednagar• Latur • Beed• Jalna• Parbhani• Nagpur

Goli shifts to tier II cities

Goli shifts to tier II cities

Goli shifts to tier II cities

Goli shifts to tier II cities

Goli shifts to tier II cities

Goli shifts to tier II cities

Now…. Goli going south…

• Bangalore

• Chennai

• Hyderabad

Bangalore -- Koramangala

Bangalore – Jayanagar (under construction)

Brand

•Product

•Packaging

•Perception

Our Products

Goli Vada Pav

Goli Cheese and schezwan options

Goli Mix Veg Vada Pav

Goli Tikki Vada Pav

Goli Palak Makkai Vada Pav

Goli Sabudana Vada’s

Goli Bhajji’s

Business is all about …….

• Machinery….

• Material…

• Manpower…

• Methods…

• Marketing…

MONEY

Brand…. Goli

• Youth…

• Time pass…

• Masti…

• Mumbai…

• Bollywood…

Engaging our customer then…

• Goli Ganpati….

• Goli Music @ stores….

• Goli Music on Auto’s & Ganpati Mandals…

• Goli Rocks…

Engaging our customers now….

• www.vadapavmumurings.wordpress.com

• www.facebook.com/golivadapav

• www.twitter.com/golivadapav

Vada pav talks -- TiE

Vada pav talks -- Bangalore

Vada pav talks -- Food Forum

Vada Pav talks… Mumbai

Vada Pav talks -- Aurangabad

Mumbai meri jaan…

Vada pav… chai… Mumbai…