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Case Study: Drinking Wine and Making Money (The Full Monty)
Tricia Meyer, MeyerTech, LLC, @SunshineTriciaEric Nagel, FMTC, @EricNagelTodd Farmer, PerformStreet Media, @toddfarmer
Affiliate Summit West 2015
Agenda• Introductions• Getting Started: Ideas, Research, Business Plan• Building the Site: Technical, Choosing Merchants• SEO• Video• Social• Ongoing Work• Show Us the Money! • Challenges and How We Overcame Them• Resource Guide for YOU
How We Got Started & Why
Choosing the Niche
Getting Started & Goals
Research: The Competition
Research: The Merchants
Building the Site
Multiple Site Strategy
Money Pages: The Focus
Choosing Merchants
SEO: Traffic Ups & Downs
SEO: Backlinks
Video
Video
Social Media
Ongoing Work
Our Money: Profit
Challenge: Cellars Wine Club
Challenge: Lost Revenue
Challenge: CAWineClub.com Redesign
Challenge: Google Panda Hit
If We Did It Today...
Resource Guide
WineClubGroup.com/ASW15
Contact Information• Tricia MeyerTwitter: @SunshineTriciaSunshineRewards.com
• Eric NagelTwitter: @EricNagel
• Todd FarmerTwitter: @ToddFarmerPerformStreet.com
Questions for Our Panel?