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BIET MBA - 2013
BIET MBA - 2013
Classroom Case Method of Learning
• Case Method: Socratic technique of teaching
that develop skills such as diagnosing situations,
defining problems, analysing the sources and constraints of problems, developing alternative course of action, and deciding on particular courses of action
Theories, Concepts and Techniques of finance,
accounting, management or marketing
Thinking, Analyzing and Solving actual business
problems
BIET MBA - 2013
Case Method(Contd.)The case method helps you to develop the skills necessary for becoming an effective manager.It helps to discover your strength and weakness in thinking , decision making and refine the ability to take risk.
Harvard Business School: Introduced case study method in B-Schools. 80% of the case used at B-Schools worldwide are developed by HBS faculty.
BIET MBA - 2013
Different types of cases
The Formal Case:Describes a simulated or real-life situation faced by managementDeals with specific problem experienced by one company or by an industry as a wholeAnalysis of complex financial data that can cover 15-20 pagesOut of number of solution, one should apply some theories to derive the best solution.Usually discuss about long term, strategic decisionEg. What marketing strategy should FMCG company use when the sales are down?
Should WalMart enter into Indian market? What is the effect of advertisement in the sales of product?
BIET MBA - 2013
The Case Study:Usually written, much like a news story, as a chronological history of a decision made by managementThe outcome and an analysis of the decision are presented and little access of information is given Management’s answer may not be the best answer2-3 page long and follows the form of a good magazine or newspaper article with lots of narrative to describe actions taken by individuals or the companyFocus on issues such as: Marketing processes, sales methods, company events, product failure & human resources
BIET MBA - 2013
The Critical Incident: Gives little background information and usually presents a scenario in which the impact is greater on the interpersonal relationships than on the organization itselfIt involves more immediate issues.
“ What should we do now?”Usually opening paragraph throws you into the middle of a dilemma
“ A chemical manufacturing company had an explosion at a local plant”
Short ( 2-3 pages), which gives many of the possible solutions that can be developed. Usually it is used in company training program.
BIET MBA - 2013
Overcoming the difficulties of the case method
Conquering a different learning style
Teacher-to- Student Mode
Student-to-Student Mode
Extensive preparation outside classroom
Reading, Note-taking, conducting library research on data
Organizing thoughts into writing
BIET MBA - 2013
Overcoming the Fear of Writing and Speaking
Command on
speaking
Ability to present your problems statements or solutions either on
paper or orally Command on
writing
BIET MBA - 2013
Developing Your Personal System of Case Analysis
System thinking approach of Case Analysis
Input Process Output
BIET MBA - 2013
Rational
Decision
Intuitive
decision
