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Product concepts created in the“Ready to eat” innovation workshop july 2011
carolina zarur - [email protected]
Ready to eat innovation workshop
Resizable pack
Trends: . need for personalstock of food during the day. personal timingand quantities
Trends: . multi tasking life. need to use spare time
Ready to eat innovation workshop
To Do napkin
Why not enjoy your snack time to organize your day?
To Do List
Qnt Product $Kcal
Qnt Product $KcalTotal
Trends: . diet control atall times. desire of beeign a complete woman
Ready to eat innovation workshop
Kcal in the receipt
Pic-Nic Sets
Trends: . cultural habits. creation of low coast leisure times
Ready to eat innovation workshop
Pic-Nic Sets shelves
clients from our fidelity cardcan assign to scheduled delivery
of surprise snacks acording to their taste.
Trends: . wish for a specialcustomized care. bringing surprisemoment to the routine
Ready to eat innovation workshop
Custom surprise snack delivery
closed
windows becomevending machines
Trends: . people with different timings. after party snacking
Ready to eat innovation workshop
24/7 store without extra hour costs
new line of hangoverrecovery products
Trends: . young successfulprofessionals. after party snacking
Ready to eat innovation workshop
Special hangover breakfest
Product concepts created in the“Maison” innovation workshop june 2011
carolina zarur - [email protected]
“Maison” innovation workshop
Home division in store plan for brand experience
Trends: . fisical stores become brand experience places. learning everywhere
all “home” universes are organized around a semi cercle that is the experience area.There the user can find a professional cook in a real kitchen,
with islands that show new or promotional products.
top view
Trends: . projection of use. search for safe /reassured buy
“Maison” innovation workshop
Trial shelves
Trends: . projection of use. search for safe /reassured buy
“Maison” innovation workshop
Real small apartment kitchen cabinet
show “space saving” line of products in use
