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Carlsberg and selected global suppliers have joined forces to rethink the design and production of packaging material, to develop the next generation of packaging products that are optimised for recycling and reuse, while, at the same time, retaining or improving their quality and value. The approach is increasingly referred to as ‘up-cycling’. The cooperation has been formalised through the Carlsberg Circular Community as part of the Carlsberg Group’s work on Sustainable Packaging. The founding companies working together with Carlsberg are; • Rexam: Cans • Arkema: Glass bottle coatings • O-I: Glass packaging • RKW: Shrink Wrap • MWV (MeadWestvaco): Paperboard Multipacks • Petainer: PET kegs for draught beer
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CARLSBERG CIRCULAR COMMUNITYSustainable packaging
Carlsberg Group
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CARLSBERG CIRCULAR COMMUNITYSustainable packaging in context
Carlsberg Group
Quality & Performance
improvements
REDUCE
RECYCLEDowncycling
RETHINK
UPCYCLEQuality Improvement
Incremental Reduction
Innovation New Uses
REUSEwith high quality
Minimise Negative Impacts
Adapted from copyrighted diagram EPEA & MBDC
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CARLSBERG CIRCULAR COMMUNITYWhat is it?
Carlsberg Group
• A collaboration platform where Carlsberg and suppliers work together to create a zero-waste, beneficial society
• by using the Cradle-to-Cradle perspective when developing and marketing new products
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CARLSBERG CIRCULAR COMMUNITYWhat is Cradle-to-Cradle?
In Cradle to Cradle® design, materials are defined according to how they are used, i.e. the right materials in the right place at the right time. The result; resources are suitable for re-use instead of being waste.
Carlsberg Group
Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use here is limited to cases where Carlsberg is co-operating with EPEA
Cradle to Cradle® is a business platform for innovation and quality.
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CARLSBERG CIRCULAR COMMUNITYWhat is Cradle-to-Cradle?
Products are either consumption products suitable for the biosphere or service products suitable for the technosphere.
Cradle to Cradle® is a business platform for innovation and quality.
Carlsberg Group
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CARLSBERG CIRCULAR COMMUNITYCradle-to-Cradle Aim
The aim of the Cradle to Cradle® design concept is to improve the quality of products so they:
• Generate added value for the user by improving quality
• Are beneficial for anyone who comes into contact with them
• Deliver economic, social and ecological benefits
Carlsberg Group
Cradle to Cradle® is a business platform for innovation and quality.
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CARLSBERG CIRCULAR COMMUNITYObjective
Carlsberg Group
• To analyse Carlsberg’s packaging portfolio from a C2C perspective, and develop products that are optimised for re-entry as valuable resources into biological or technical cycles so Carlsberg can further distinguish its products for their inspirational high quality.
• To support the Circular Economy by improving quality and purity of packaging.
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CARLSBERG CIRCULAR COMMUNITYFounding partners
Carlsberg GroupTechnical Guidance EPEA Umweltforschung GmbH
Coatings
Card board
Cans
Glass bottles
Shrink wrap
PET kegs
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CARLSBERG CIRCULAR COMMUNITYWhat will it contribute with?
• Increase the creation of sustainable innovations
• Introduce sustainable innovations faster to the market
• Create clean material streams optimised for reuse and recycling
• Increased knowledge sharing among companies on creating resource efficient products
• Open up for alternative partnership structures
