Social networking with customers goes through consecutive phases

Attract

Connect

Conclude

Blending the free phases will make your efforts futile

I thought of a metaphor to ease the understanding of the presentation

Can you think of one

before proceeding? ?

How about treating visitors as guests to your eHome (website, blog or whatever?

Treat guests of your virtual home as you would treat them in your “physical”

home

Apply the same concepts to your

virtual home guests

Physical Home Virtual Home

Warm Invitation Applicable Applicable

Warm Welcoming Applicable Applicable

Show them around Applicable Applicable

Plentiful Varieties Applicable Applicable

Comfortable Bed Applicable Comfortable stay

Frequent Nice Gestures Applicable Offer frequent giftsThe best presents are those which come in small packages

Fill their Time Applicable Applicable

Provide Homemade Articles

Physical articles Articles as posts and the like

Never Give the Guest you Invited him to Benefit from Him

Applicable Highly applicable

http://www.inc.com/guides/2010/07/how-to-make-a-social-media-marketing-strategy.html

Social media is ultimately about relationships. If you approach social media with sales as your end goal, your audience will notice and, most likely, you will be ignored.

How to make guest feel at home?

It may seem like a challenge to make your guests feel at home, but the key is a little hospitality, a welcoming persona, and if you want, a few extra touches here and there to make your guests feel special. Here are our tips for being the perfect host for your overnight guests.

http://www.coylehospitality.com/news/exceed-spa-guest-expectations-to-gain-a-loyal-customer-base/

Beware of Assumptions

What Social Consumers Want From Brands (And What They Actually Get From Marketers) [INFOGRAPHIC]Did you know that while more than three-quarters (76 percent) of marketers feel that they know what their consumers want, only about one-third (34 percent) have actually asked

Remember All advertising actions need to result in a positive conversation with the customer. Else he/she shall never show up again

Make sure the sentiments (not only the short-term emotions) are right by measurementAgain, Don’t Assume

When sentiments are negative, trust is low and business with customers become difficult

A famous example is showing a Dell computer burning on the net.

Sentiments became very negativeDon’t make offers to angry customers. Neutralize their

negativity first

A guest who leaves your home in a negative sentiment is unlikely to visit you again

before comforting him/herDo the same to your

dissatisfied virtual visitors

http://www.socialmediaexplorer.com/social-media-monitoring/sentiment-analysis/

Sentiment analysis means better targeted marketing, faster detection of opportunities and threats, brand-reputation protection, and the ultimate aim, profit.

Targeted marketing

Uncovering of opportunities

Brand boosting and protection

Increased customer

engagement

Profit realization

Social Media Marketing: Mind Your MannersIt's true you will not find a list of dos and don'ts when it comes to social media marketing, but you must mind your manners in order for your efforts in social marketing to

be successful. Social media marketing is about interaction, interaction creates relationships and those relationships open up the opportunity for you to share information…