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Bahrain
OmanSaudi Arabia
Kuwait
UAE
Qatar
3
motorcityarabia.com is an online service created especially to cater for people in the Middle East.
An interactive one-stop site for all their motoring needs.
www.motorcityarabia.com+
4
World economic growth, 2015
(GDP real % change, year on year)
North America
3.2%
Eastern Europe
1.0%
Sub-Saharan Africa
4.5%
Latin America
2.2%
Western Europe
1.4%
Asia & Australasia
4.3%
Middle East &Northern Africa
3.5%
www.motorcityarabia.com+
Global e-commerce sales
5
North America12.5%$419.53bn
Central Eastern Europe 20.9%$48.56bn
Latin America 22.1%$45.98bn
Western Europe 14.0%$291.47bn
Asia & Australasia 4.3%$388.75bn
Middle East &Africa
31.0%$27.0bn
Global 17.1%$1,221.29bn
Indications are that the over the next five years MENA will see the biggest growth in e-commerce globally
Middle East World Average Rest of world30%
60% 48.1%
42.3% 42.1%
Internet Penetration in the Middle East2014
www.motorcityarabia.com+
e-commerce in the gulf region
3.0m
1.2m2.0m
2.6m18.3m 8.8m
UAE has the highest percentage
of internet users per capita who
shop online, compared to other
countries in the Middle East
The estimated number of
e-commerce users in the Middle East
90 million
of internet users in the Gulf regularly use the internet to
purchase or research products
33% Saudi Arabia has the
second largest e-commerce market in the GCC followed by Qatar, Kuwait,
Bahrain and Oman
c.$520m
of adult internet users in Saudi Arabia buy
products and pay for services online (3.1m people/
12% of the population)
39%
# of internet users
www.motorcityarabia.com+
Mastercard online shopping behaviour study(1) Research firm Frost & Sullivan.
access internet to shop
42%made an online purchase during the three months prior to the study
69%
use the internet
from their mobile phone
compared to 74% over
past 2 yearsof all cars
globally will be sold online by 2020
5%
c3.9m vehicles sales looks set to grow to c7.0m by
2020
More thanmade a purchase from their mobile during the three months prior to the study
1 in 3 say convenient payment facilities are critical when shopping online
71% 90%
emarketer.com
Smartphone users will increase from 1.6 billion in 2014 to over 2.1 billion in 2016.
www.motorcityarabia.com+
It is no longer enough to simply provide a one dimensional service, today’s customer is tech-savvy, market aware and demands more.
how the landscape has changed
word of mouth
billboards
$$salesman
traditional media advertising
$$$Expert reviews???
consumer reviews
magazines &classifieds
pricing tools & calculators
social media sites
Blogs
@
mobile accessresearch websites
chat
SEARCH
OEM dealer websites
research websites
THEN NOW
www.motorcityarabia.com+
unique challenges for our business and industry
Sees Ad on TV Go Directly
to
Choose right
dealership
Go to dealershi
p
Purchases Car
Send to phone
Life Distraction
…?
Dealership reviews
Search for New Car
Mobilecityarabia.com
$$
www.motorcityarabia.com+
insure
fill out one form to compare real,personalized quotes from top carriers.
finance
fill out one form to compare real,personalized quotes from top carriers.
motorcityarabia.com is an online site created especially to service the people in the Middle East – locals and Expats – in all their motoring needs.The main language for the site is Arabic but it can be easily switched to the English version. The purpose of the site is to enable users and visitors to list or search our extensive new, used and certified pre-owned database of cars, search and compare insurance quotes and finance options.
www.motorcityarabia.com
sellindividuals and dealerships will be able to list their cars under pre-defined and customizable packages.
buybrowse and filter through an extensive database.motorcityarabia.com connects the two parties together.
We aim to be the leading and largest online used/new car site in the region.
www.motorcityarabia.com+
click and connect…
Click for new cars, used cars, certified cars
Search
Best price
Compare
Finance
Insurance
Dealer offers
www.motorcityarabia.com+
click and connect…
Online tools are interactive; 1 form, one time
Deals
Calculators
www.motorcityarabia.com+
15
Customers want options and information
deal of the month
special finance offer
Car finance calculators
Apply for finance1000 75000 GO
How much can you afford to spend on a new carSelect by price
from to
1000 75000 GO
How much can you afford to spend on a used carSelect by price
from to
Budget tools
compare cars