Capsule\'s Wine And Spirits

$Page 1: Capsule\'s Wine And Spirits$
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A container for things of particular meaning. An environment where people and ideas come

together. The essence, highly condensed, compact. A process resulting in understanding and

insight; the ability to express powerful concepts simply and effectively.

A VEHICLE FOR EXPLORATION AND DISCOVERY

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DOu b LE CROSS LuXu RY VODKA

Distinction is one of the many elements that Double Cross Luxury Vodka has captured in their exquisite spirit,

a vodka produced in the Slovak Republic. The striking and evocative design is a testament of luxury. Precisely

engineered to capture the heritage of the product itself, the packaging boasts a seamless design with artistic

elements including verses of old-world Slovakian poetry.


“We approached Capsule with a vision for a bottle design that would match the elegance of its contents, the luxury of the brand and the heritage of our Slovakian roots,” says Malcolm M. Lloyd, M.D., CEO of Double Cross Luxury Vodka. “The final design not only met our every expectation but is also a bottle that will become truly iconic in the spirits industry.”

COPYRIGHT 2009 CAPSULE

DOu b LE CROSS VODKA

CuSTOm CALLIg RAPHY

Old Slovakian poems were hand

lettered for screening onto the back

of the bottle.

LAS E R E Ng RAVE D LOgOS

Both the cap and collar feature small,

laser engraved Double Cross logos.

CuSTOm bOTTLE

A completely custom, full mold set was

created for production of the

Double Cross bottle.

ALu m I N u m LOgO I N LAY

The Double Cross logo is set into

recessed glass in solid aluminum.

ALu m I N u m COLLAR & CAP

Custom molds were made for creating

the collar and cap out of aluminum.

TAm PE R S EAL DETAI LS

Historic design elements and

individual bottle numbers were

included in the design of the tamper

seal to create an exclusive sense of

heritage and luxury.

S LOVAKIAN COAT OF AR m S

The inclusion of the Slovakian coat of

arms reflects the pride Double Cross

takes in its roots.

COR K wITH E m bOSS E D LOgO

The inside of the cap structure

contains a red rubber cork with the

Double Cross logo raised above the

surface.

b O T T L E C O N C E P T I N g

Starting with pencil sketches, images boards, and mountaintop photos of Slovokia, the creative process had all the right inspirations. The concepts were taken to three-dimensional renderings at the early stage so Old Nassau Imports could experience the essence of the bottle. The graphics were applied to the bottle, taking what was a twenty-fifth-century bottle design back a hundred years to incorporate the heritage of the Slovakian culture.

{ F R O M T H E E X P E R I E N C E O F U N C A P P I N G T H E B O T T L E , T O A C T U A L C O N S U M I N G T H E A L C O H O L WA S A D E S I G N E D E X P E R I E N C E }

Goldsmith Agio Helms, an investment banking firm, needed luxurious and compelling touchpoints to speak to their high

net-worth audiences. Capsule designed beautifully customized private label cigars, bottled water, wine, and champagne

to carry the messaging of their affluent brand. With a preference for rich materials and a tactile experience, we worked

with international vendors to produce sumptuous effects including foil stamping, leather embossing and engraving.

gOLDS m ITH Ag IO H E Lm S


{ T H E B R A N D P E R S O N A L I T Y C O M E S T O L I F E A N D D E L I V E R S I T S L A R G E S T I M P R E S S I O N T H E M O M E N T S O M E O N E P I C K S I T U P }

Each and every brand should choose an intended personality based upon the brand’s aspirations and its customers’ current perceptions of the brand.

Extending into Ice Wines, Winehaven Winery needed an identity and packaging design that would jump off the shelf

as a premium gift or impulse purchase. Creating a custom illustration that wraps around the bottle shares the story of

Mother Nature nurturing the grapes and Old Man Winter freezing the grapes. The concept is revealed as you hold the

bottle in your hand and see how the delicious, hand-crafted luxury is borne of patience and snow-covered hillsides.

S LI PPE RY S LOPE

{ S L I P P E R Y S L O P E I C E W I N E , G R O W N B Y M O T H E R N A T U R E . F R O Z E N B Y O L D M A N W I N T E R }

FI N LAN DIA / FETz E R

Sustainable design and a responsible organization have a great moment to dovetail. Brown-Forman hired Capsule

to conduct an exercise around sustainable design and promotions for a handful of the Brown-Forman brands.

Finlandia and Fetzer were determined to be the best options in the retail channel. Our efforts focused on uncovering

ways to communicate the brands’ environmental initiatives while educating the consumer on the role that organic

ingredients play in helping to reduce the carbon footprint. The result was a plan to provide smart sustainable

behaviors and changes to the design for retailers to help their customers live a more earth friendly lifestyle.

I N T H E D E TA I L S

C A P S U L E combines leading-edge business and brand thinking with highly strategic creative methods, resulting in memorable and effective design solutions. The Capsule process uses both fundamental and innovative research techniques to gather knowledge on customer behaviors and cultures. Findings and insights inform the development of brand strategies that are both deeply grounded and in sync with your business objectives. We then embody that strategy in design solutions that work hard to build your brand, earn customer loyalty, and maximize your return on investment.


R E S EARCH

Capsule believes in a multi-faceted approach to research,

enabling us to uncover maximum insight into your brand and its

audiences.

Every global branding project is different. We design our research

methods accordingly.

As well as the traditional methodologies (surveys, interviews,

focus groups, panels, ethnography and so on), Capsule also uses

our own proprietary research process: Foundations™.

The Foundations™ journaling process combines both visual and

written aspects of a brand definition process, in order to delve

into the deepest regions of your audiences’ desires and feelings,

your brand’s personality and story, and the best way to leverage

these going forward.

Our approach encourages information gathering that is more

developed and better articulated, resulting in collaborative input

that fosters commitment and in-depth knowledge.


DE S Ig N

The Capsule creative team makes use of our knowledge of your brand,

its place within the world, and your audiences. We translate your brand’s

attributes, heritage and personality into form, color, texture and material.

Every brand has a past history and future goals. Growth requires an

honest and complete understanding of the current situation and an open,

constructive dialogue.

Capsule’s filtration process focuses on education, research and creative,

integrating clients into every project phase. Addressing these specific

areas ensures balance, whittling analysis down to the single idea that

unites every aspect of the brand.


I m PLE m E NTATION

There are two defining elements of our implementation process at

Capsule – attention to detail, and an awareness of the importance of

connecting back with the original direction at each and every stage.

Taking a design from an idea, to a point of collective agreement, to a

final piece requires a detail fanatic. Our relatively small size ensures

that we are flexible and extremely adaptable throughout the design

and implementation process.

Capsule’s team is research savvy and process driven. We believe

great design doesn’t magically appear thanks to brilliant elves, but

rather by a team of diverse disciplines all with a design process mind

set. Implementation is an essential seat at the table of success.

Rockport Publishers, a leader in design and advertising publications, approached Capsule to author and design a

book series. Design Matters//Logos and Design Matters//Packaging have both become national best sellers in

design.

bOOKS


Brown Forman (2007-2008)

Double Cross Vodka (2007-2008)

Red Wing Shoes (2007)

Winehaven Winery (2008)

Goldsmith Agio Helms (2007)

RoamEO (2007)

ALCOHOL, LuXu RY & PR E m I u m CLI E NTS

CLI E NTS


AwAR DS Pu b LI S H E D I N m E NTION E D I N

AwAR DS

American Center for Design

American Corporate Identity

American Institute of Graphic Arts

Art Directors Club of New York

Communication Arts

International Annual Reports

Printing Industries of America

Financial World

Graphis

HOW Magazine

I.D. Magazine

IDSA (Industrial Designers Society

of America)

Print

San Francisco World Spirits

AIGA Journal of Graphic Design

American Center for Design Journal

Business Week

Communication Arts

Critique

Design Management Institute

Emigre

Eye

Graphis

Harper Collins Publishers

HOW Magazine

I.D.

Minnesota Business

Print

Rockport Books

Step-by-Step Graphics

Twin Cities Business Monthly

Brand Packaging

BrandChannel.com

The Boston Globe

The Business Journal

Carlson School Magazine

Clear Magazine

Dallas Morning News

Entrepreneur

Florida Today

Gourmet Retailer

HOW Magazine

Investors Business Daily

Jones Day

Marketing News

The New York Times

Pittsburgh Tribune

Progressive Grocer

Toy Directory magazine

Seattle Post

USA Today

Visual Merchandising & Store

Design

cont

act CONTACT INFORmATION

Aaron Keller mANAgINg PRINCIPAL

612.341.4525

[email protected]

Kitty Hart ACCOuNT EXECuTIVE

612.341.4525

[email protected]

wEbSITE

WWW.CAPSULE.US

ONLINE PORTFOLIO VIDEO

http://www.youtube.com/watch?v=lYcvFpr4c0w

ONLINE DOubLE CROSS VIDEO

http://www.capsule.us/doublecross/

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www.capsule.us

http://www.youtube.com/watch?v=lYcvFpr4c0w

http://www.capsule.us/doublecross/