Capillary Overview for TiE Top Startup Award 2014

Right ChannelRight MessageRight Now.

Capillary Technologies

Capillary enables retail marketers to easily and quickly manage theircustomer data, gain insights and personalize interactions across multiplechannels, driving a significant increase in sales and loyalty.

• Founded in 2008 by 3 IIT KGP graduates

• 350+ burning spirits across 9 offices in 7 countries

• Privately held

• Backed by:

SO. AFRICA

USA MIDDLE EAST

INDIA

UK

SINGAPORE

AUSTRALIA

Global presence

Private and Confidential 5/18/2014 3

Win BackLost CustomersPUMA converted its inactive customers into active consumers by winning back over 4,000 loyal customers per month for an 80% win-back rate.

www.CapillaryTech.com

Customer Achievements

Mom & Me, a baby and maternity chain with 100+ stores in India lowered its customer attrition by 42% in <6 months.

Acquiring NewCustomers is 5x MoreExpensive than Keepingan Existing One


Capillary’s Intelligent Customer Engagement™ suite provides a cost-effective & easy way to obtain insights from customer big data to provide a targeted and personalized customer experience.

Obtain CustomerInsights Without aData Scientist


Micro-Segmentation and 1:1 Personalization

Pizza Hut increased its repeat

visits per month by 15+% and

realized a 5% increase in sales

through 17,000 campaigns a

day.


Catwalk, an apparel and accessories brand in the US & Caribbean used insights-driven campaigns to offer instant, relevant and personalized store offers and grew the average basket size by 24%

Personalization Instant Coupons within the Store


Benetton’s 15-second mobile sign-up loyalty program lead to a 7.5X growth in its registered customer base, in under 2 years.

Engage Customer through a Loyalty Program


Reach customers through their preferred channel such as mobile, e-mail, social media,in-store or online.

Communicate withCustomersAcross Channels


Store Twenty One, a UK based clothing and home retailer increased salesby 5% and built deeper relationshipswith relevant, real-time, personalized recommendations through its POS.

Provide a CustomerExperience ShoppersTweet About


Capillary Intelligent Customer Engagement™ solutions

Customer Intelligence Manager

CUSTOMER ENGAGEMENT MANAGEMENT PLATFORM

Capillary Intelligent Customer Engagement™ Suite

Om

ni-

chan

nel

Campaign Manager

Co

re

Value Added

Services

LifecycleMarketer

Loyalty Manager

CSAT Manager

In Store Marketer

E-CommerceMarketer

Mobile Marketer

Social Connect


Product snapshot


Built for retailers; powered by customer analytics;

Integrates customer data from multiple channels

Cloud-based, complete customer engagement platform

Minimal technical intervention from customers;

real-time analytics

Launch in weeks, not months with results in <90 days 4

3

2

1

Marketing Data Warehouse & Single Customer View

Advantage: Capillary


An award winningcompany & CEM platform



Be in Good Company

Join the Intelligent Customer Engagement Revolution

Krishna MehraCo-founder & President, Americas Region

[email protected]

Janet A. Jaiswal

VP of Marketing

[email protected]

800 W. El Camino Real Suite 180Mountain View, CA 94040

Business

Capillary Overview for TiE Top Startup Award 2014