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Cape Town's bid for World Design Capital 2014 : presented to Accelerate Cape Town Member Meeting, 13 May 2011, by Bulelwa Ngewana-Makalima, MD of the Cape Town Partnership.
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Bulelwa Ngewana: Managing DirectorCape Town Partnership
Repositioning Cape Town through Design
a unique partnershipworking together to regenerate Cape Town Central
City
CCID: the operational partner – doing the work on ground levelSAFE | CLEAN | CARING
CAPE TOWN PARTNERSHIP: the strategic partner MANAGE| DEVELOP| PROMOTE
Central City Property Owners
CITY: the governance partnerGOVERN | SUPPORT| PLAN
OWNERS: the private partnerINVEST | DEVELOP | FUND
... just add people
By networking and information sharing to build a proactive creative milieu in the central city through: CommunicationCommunicationCreative CT ClustersCreative Cape Town E News,E- Social Networking,Creative CT Annual,Support to events and venues,Creative Week Cape Town, Cultural Tourism Map,
& Facilitation Facilitation World Design Capital Bid 2014,The Fringe: CT’s Innovation District,CT Design Network,Imagine City Hall.
Communicates, supports and facilitates the development of the
creative and knowledge economy in the Central City of Cape Town
What is WDC?What is WDC?Why is Cape Town bidding for this Why is Cape Town bidding for this designation? designation?
DESIGN FOR ALL
•LG Electronics, Samsung, Hyundai, Kia•Han River •U – Design (Seoul Design Olympiad)•Dongdaemun Design Plaza•Benefits to the city: focus on design events, increase in
visitors to city
HARD, TECHNOLOGY, EFFICIENT, INHUMAN
CIVIL UNREST IN 2008, ALMOST A MILLION PROTESTORS TAKE TO THE STREETS
BEFORE:HIGHWAY OVER RIVER
AFTER: HIGHWAY DEMOLISHED AND RIVER RECLAIMED FOR PUBLIC SPACE
CAPE TOWN’S DESIGN STORY
Reconnect Social CohesionReconnect through Infrastructural EnhancementReposition for the Knowledge Economy
CC
SEC
SC
NC
TF
STEL
Key:
Arts & Culture
Design Education & Training
Public Architecture
Public Space
History & Memory
Design Enterprise
Transport
CAPE TOWN’S DESIGN STORY CC Central CityTF The FringeNC North CitySC South CitySEC South East CitySTEL Stellenbosch
SOCIALLY RESPONSIVE DESIGN:
Responds to the needs of people
Rebuilding Communities through socially cohesive design
SOCIALLY RESPONSIVE DESIGN:
FAN WALK: Connecting people and the city
Inclusiveness
SOCIALLY RESPONSIVE DESIGN:
Design Indaba 10 X 10 LOW COST HOUSING competition
•Addressing housing shortages•Sustainable design•Creating dignified spaces for people•Competition was won by Luyanda Mpahlwa (MMA Architects)
Sustainability
SOCIALLY RESPONSIVE DESIGN:
GREEN POINT URBAN PARK:
•Connecting people and the city•Biodiversity•Education through experience•Universal design
Sustainability
SOCIALLY RESPONSIVE DESIGN:
Inclusive memorialisation
Lwandle Migrant Labour Museum & Gugulethu Seven Memorial :
•Connecting people by acknowledging the past
SOCIALLY RESPONSIVE DESIGN:
TSAI DESIGN: SAFMARINE CONTAINER SPORT CENTRE & NESTED BUNK BEDS
•Addressing social needs for example sports facilities and confined spaces in orphanages
Corporate Social Responsibility
SOCIALLY RESPONSIVE DESIGN:
Ogilvy sponsored - Percy Bartley House
Corporate Social Responsibility
• Total Value of Exposure – R1,740,000.00
MEDIA SUPPORT
• Total Value of Exposure – R1,740,000.00
MEDIA SUPPORT
SUPPORT – Partners
Sponsored and created R200 000 interactive stand to encourage support of World Design Capital Bid at Design Indaba 2011.
BID COUNTDOWN
Bid Book Submission deadline 31 March 2011 Applications reviewed April-June 2011
3 Shortlisted cities announced July 2011
Shortlisted city visits August 2011
Final selection August 2011
Announcement of WDC 2014 at 2011 IDA Congress October 2011
SUPPORT THE BID
Support for Cape Town’s bid has to keep momentum and grow:
The “Snow ball” effect – get behind the bid!
Support for Cape Town’s bid has to keep momentum and grow:
The “Viral” effect – spread the word…
THANK YOU
www.creativecapetown.net - The official website of Creative Cape Town
www.capetown2014.co.za - The World Design Capital Bid 2014 website