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The Campbell’s brand as seen this week, through social photos The visual web, discovered. www.ditto.us.com

Campbell's soup report by Ditto

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Ditto is like Shazam for images. We use hundreds of servers running machine vision algorithms on millions of photos per day to automatically find the brands and products in Instagram and Twitter images. This is is what we saw today for Campbell's. Realtime dashboard is here: www.startditto.com

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Page 1: Campbell's soup report by Ditto

The Campbell’s brand as seen this week, through social photos

The visual web, discovered.

www.ditto.us.com

Page 2: Campbell's soup report by Ditto

TABLE OF CONTENTS

Ditto looked at millions of Twitter, Facebook, and Instagram images

over the last weekfor photos where this brands appears

to build a database of brand-enthusiasts.

www.ditto.us.com

Page 3: Campbell's soup report by Ditto

TABLE OF CONTENTS

PHOTO MENTIONS How does your product or brand appear today in images people share?

IMPRESSIONS VERSUS COMPETITORS How many brand-impressions do you garner each week?

FACE OF THE CUSTOMER What are the demographics of the people who post photos of your product?

PROMINENT SECONDARY BRANDS What other brands appear in these people’s photos?

COMMON TWITTER FOLLOWINGS What other celebrities and companies do your fans follow?

WORD CLOUD OF INTERESTS What words are used most often with photos of your product?

INFLUENCER LEADER BOARD Who are the most influential people who post photos of your brand?

GEOGRAPHIC HEAT MAP Where are photos of your product most often taken?

www.ditto.us.com