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“A Comparative Analysis of Marketing Mix of Café Coffee Day and Mr. Beans”
Introduction
The research topic is comparative analysis of marketing mix between
Café Coffee Day and Mr. Beans. The sample size is 100.
I have made two similar questionnaire for Café Coffee Day and Mr. Beans and distributed respondent in 50-50.
The purpose of survey is to find out preferences of people about marketing mix of Cafe Coffee Day and Mr. Beans café lounge.
Company Profile
1. Type :Public2. Founded:19963. Headquarters: Bangalore, India4. Key people:Naresh Malhotra,
Director5. Industry: Restaurants6. Products: Coffee
1. Type :Private limited2. Founded: 2002 3. Key people: Siddharth Singh Garha,
Tanmay Mukherjee,Manager Operations.
4. Industry: Restaurants5. Products: Coffee
Café Coffee Day Mr. Beans
Data Analysis
Product BeveragesEatables MerchandisePriceAffordableCostlyToo Costly
PlaceLocationAmbienceServiceComfortHygieneMusicPromotion Open ended questions
Product
Beverages
60
45
30
40
1015
0
10
20
30
40
50
60
70
CCD Mr. Beans
excellent
good
average
poor
Product
Eatables
15
25
5550
2522
5 3
0
10
20
30
40
50
60
Café Coffee Day Mr. Beans
excellent
good
average
poor
Product
Merchandise
30
70
0
10
20
30
40
50
60
70
80
excellent good average poor
Café Coffee Day
Price
7680
18 16
6 4
0
10
20
30
40
50
60
70
80
90
Café Coffee Day Mr. Beans
Affordable
Costly
Too Costly
Place
8776
6454
48
0
20
40
60
80
100
Ratings
V.C.Aground
Maitree Lawcollege sq
Poonam chambers
Pratapnagar
Cafe Coffee Day Outlets
Place
Mr. Beans Outlet
83
27
0
10
20
30
40
50
60
70
80
90
excellent good average poor
excellent
good
average
poor
Overall service
8
9
78 8
9
6
98
6
0
2
4
6
8
10
Café Coffee Day
Mr.Beans
Café Coffee Day 8 9 7 8 8
Mr.Beans 9 6 9 8 6
Ambience
Service Comfort Hygiene Music
Employees
Cleanliness
66
1422
1212
44
30
0
10
20
30
40
50
60
70
Café Coffee Day Mr. Beans
excellent
good
average
poor
Employees
Fast service
66
1422
1212
44
30
0
10
20
30
40
50
60
70
Café Coffee Day Mr. Beans
excellent
good
average
poor
Employees
Politeness
66
1422
1212
44
30
0
10
20
30
40
50
60
70
Café Coffee Day Mr. Beans
excellent
good
average
poor
Employees
Appearance
56
2424
57
10 12
37
0
10
20
30
40
50
60
Café Coffee Day Mr. Beans
excellent
good
average
poor
Promotion
The Sugar Free campaign.
The Channel V- Get Gorgeous Hunt.
The Himalaya Honey Campaign.
Festive promotion activity like games and contest.
Grand launch of Mr. Beans on 8th
sep.07,they gave invitations to some club members like rotary and other groups and there was 100% discount.
Participated in recent 20-20 match.
Other in house games and contests.
Café Coffee Day Mr. Beans
Findings:
Product
Customers have rate more for Café Coffee Day beverages. Customers have rate more for Mr. Bean’s eatables. Mr. Beans does not offer merchandise only Café Coffee Day does, 30% people
rated it merchandise excellent and 70% rated it good.Price
76% customers rated Café Coffee Day as affordable and 80% customers rated Mr. Beans as affordable, so therefore in term of cost both are almost the same.
Personal
Café Coffee Day is rated more for appearance, politeness, fast service.
Mr. Beans is rated more for cleanliness.
Cont.
Mr. Beans is rated more for ambience with rating 9th and comfort with rating 9th.
Café Coffee Day is rated more for service with rating 9th and music with rating 8th.
For hygiene both Mr. Beans and Café Coffee Day are rated equal with rating 8th.
Conclusions & Recommendations:
In total Café Coffee Day got more ratings.
Café Coffee Day is more preferred by customer for many components like beverages, merchandise, locations, and service and personal.
Mr. Beans is liked by customers for its food, ambience and comfort.
There is a need of more outlets of Mr. Beans.
Self service is a drawback of Mr. Beans.
