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5 rules for successful B2B Marketing
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Every brand should learn
and use that learning to create more customers.
what your customer wants to know
How To Optimize Your Marketing
2
Content Programs
Tools
Best Practice Combination Of Marketing Tools, Content, and Programs
How do I connect with and convert more customers?
http://www.flickr.com/photos/plasticcoatedcolors/
It’s just like datingJust like dating
5 Dating RulesMarketing From The Field
Rule #1: Work From The Inside Out
Inbound
Permission
Network
Paid
Rule #2: It’s Not About You
Rule #3: Don’t Move Too Fast
http://www.flickr.com/photos/jtalcott/
Dating Rarely Goes Right From Coffee To Shazam
Rule # 4: Get Out & Socialize More
Rule # 4: Get Out & Socialize More
Nielsen Research:74% of World Internet Population
Avg 6 hours a month22% of total time online
Rule #5 Don’t Guess What Interests Them
Use Prospect Activity Data To
Understand What
Customers Want To Know
Rule #1: From The Inside Out
Rule #2: It’s Not About You
Rule #3: Don’t Move 2 Fast
Rule # 4: Get Out More
Rule #5: Don’t Guess
Focus On
What Your
Customers
Want To
Know
What Do You Want To Know?
• Get your copy of this presentation and other free B2B resources at brainrider.com
• Subscribe to blog.brainrider.com or @brainrider
• Email us at [email protected]• Give me your card with a question on the
back• Or since you know I love dating
cast me a glance