12
Every brand should learn and use that learning to create more customers. what your customer wants to know

Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Embed Size (px)

DESCRIPTION

5 rules for successful B2B Marketing

Citation preview

Page 1: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Every brand should learn

and use that learning to create more customers.

what your customer wants to know

Page 2: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

How To Optimize Your Marketing

2

Content Programs

Tools

Best Practice Combination Of Marketing Tools, Content, and Programs

Page 3: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

How do I connect with and convert more customers?

http://www.flickr.com/photos/plasticcoatedcolors/

It’s just like datingJust like dating

Page 4: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

5 Dating RulesMarketing From The Field

Page 5: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule #1: Work From The Inside Out

Inbound

Permission

Network

Paid

Page 6: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule #2: It’s Not About You

Page 7: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule #3: Don’t Move Too Fast

http://www.flickr.com/photos/jtalcott/

Dating Rarely Goes Right From Coffee To Shazam

Page 8: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule # 4: Get Out & Socialize More

Page 9: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule # 4: Get Out & Socialize More

Nielsen Research:74% of World Internet Population

Avg 6 hours a month22% of total time online

Page 10: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule #5 Don’t Guess What Interests Them

Use Prospect Activity Data To

Understand What

Customers Want To Know

Page 11: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

Rule #1: From The Inside Out

Rule #2: It’s Not About You

Rule #3: Don’t Move 2 Fast

Rule # 4: Get Out More

Rule #5: Don’t Guess

Focus On

What Your

Customers

Want To

Know

Page 12: Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

What Do You Want To Know?

• Get your copy of this presentation and other free B2B resources at brainrider.com

• Subscribe to blog.brainrider.com or @brainrider

• Email us at [email protected]• Give me your card with a question on the

back• Or since you know I love dating

cast me a glance