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You can't plan for a future you haven't yet envisioned. www.bdcocpa.com
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How understanding your
“Why”…
…can make you better at How you do
What you do
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
The Economy
You?
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Pressure
ActionActio
n
vvAction
Action
Action
Action
Action
Pressure leads to more action.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You don’t need more action.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You need more of the right actions.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.comYour Why statement can give you focus.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
With personal focus, comes the power to motivate others.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Winning teams are focused on the same goal.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
We learned about the “Why”
from Simon Sinek*
on Ted.com.
*Actually, we learned about Simon’s video at a CART training class taught by Edi Osborne at MentorPlus.com. She’s the visionary behind many of the tools and methods we apply.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
There’s an 18 minute video
full of simple ideas…
…that can change the way you think.
And the way you act.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Then we read his book. “Start with Why”.
Now we give them to people.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Think about it.
Why?
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You could have been…
Why are you doing this?
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You could have been…
Why are you doing this?
A ballerina
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You could have been…
Why are you doing this?
A writer
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You could have been…
Why are you doing this?
A race car driver
Or anything else in the world.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
But you’re doing this.
WHY?
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Basically, the Why is about understanding your core beliefs.
Start there, figure out Why you do what you do.
Then look at How and What you do.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Why are a bunch of
accountants talking about this?
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
You might think accountants are just interested in numbers.
Form 1040 Net Income $450,000.00
8,500 cases of 2005 Cabernet Sauvignon in inventory
In our case, you are partially right. (Um, actually it’s closer to 32.675% right.)
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Because numbers tell a story about your business.
5 years of profitable growth
We do care about numbers.
400 new wine club members
added this year
96 points from Wine Spectator
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
But rather than serving as historians, who help you record the details of your story, after the fact…
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
… we are facilitators, helping you create the future of your dreams.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
Increase your total profits by selling one more bottle of $60
cab per day.
If you discount your wines by 10% you must sell 25% more units at a 50% margin
to break even.
You can improve your cash flow by $100,000 if you collect one day
sooner on each of your outstanding customer accounts.
… we are facilitators, helping you create the future of your dreams.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
We can’t
help you create a future …
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
… you haven’t yet
envisioned.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
How to get started
Watch the Simon Sinek video Share the video with your team Answer the question Why? As a group Capture the company Why Review your marketing message –
look out for excessive copy related to your How and What.
Our Why
We believe customers have the best answers.
So we listen to them.
We believe employees have the best ideas. So we trust them.
We believe Napa Valley is the best place to work, live and visit. So we work to protect it. We live to enjoy it. We savor the company.
©2011 Brotemarkle, Davis & Co. www.bdcocpa.com
What
do you believe?