THE SECOND LIFE PROGRAM

Shady Khorshed

Outline of Presentation

1. Business Idea2. Value Proposition3. ERRC & Strategy Grid4. Marketing Plan5. Financial Plan6. Operations, Legal, Risk

Management7. Summary

Malaysia Population is Aging

The trend clearly shows a need for the nation to prepare in advance, especially in providing adequate facilities, infrastructure and healthcare for senior citizens.

(Source: Department of Statistics Malaysia)

Number 60+

2.8m

9%of total population

Number 60+

3.4m

10%of total population

Number 60+

5.8m

15%of total population

2015

2020

2035

The Second Life ProgramOur ConceptTo create a safe and social activity-based destination resort with a full range of amenities and facilities for golden ager.

Our Philosophy When looking for fun activities for seniors, there's no need to reinvent the wheel. An activity doesn't have to be labeled "for seniors" to be enjoyable. Thinking about the things you love most or that you've always dreamed of doing will give you a good starting point in finding the best activities for your lifestyle.

Our ObjectiveSelf-actualization, Positive Wellness, Happy Residents

The Second Life Program

Amenities and Facilities

Target Market

Target market between 60 to 80 years old

Source: Department of Statistics Malaysia

The perfect equation

We take care your parents so you can take care of others

2. Value Proposition

REJUVENATION

SAFE

RECREATION

CARE

REST

3. Competitive Strategy Matrix

SECOND LIFE PROGRAM

3. ERRC ELIMINATE RAISE

1. Public perception of older people and aging

2. Public stigma on parents living separately

1. Quality of life

2. Public awareness

3. Family relationship

REDUCE CREATE1. Reducing stress on

parenting the parent

2. Social isolation

3. Long term healthcare cost

4. Vanquishing boredom

1. Investment hype

2. A global appeal to attract foreign investment

3. Inter-industry collaboration

4. Job

4. Marketing Plan

12

Trusted Brand Name And Business Partner

Aggressive Marketing – Strategic marketing to lead generation online

Brand Recognition – Industry Excellence ISO Certification For Quality of Services.

Secure Exclusivity – Clubs and associations

Establish Lobbying Team – Contacts & Exclusive Advantage

Service Differentiation We are not typical old folks home, we

want to realize their dream and continue passionate about life.

To experience the best time of their life

Operational Efficiency Automated Processes e.g. Health Remote

Monitoring System, service excellence.

Custom landing page

Customized bloq

Profiles on Social Media

Custom video

Newsletter

Article Marketing Program

Our website

5. Financial Plans

2016 2017 2018 2019 2020 2021 2022 2023 2024 202510 20 30

80 100150 150 150

200250

1 1 1

2 2

3 3 3

4

5

Full package customers Center(s)

Customers and Centers Projections

The expansion of centers will be realized through a franchise strategy

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

0.9 1.7 2.6

6.98.6

12.9 12.9 12.9

17.2

21.5

2.2 2.5 2.8 5.8 6.4

9.6 9.6 9.6 12.8

16.0

-149.8%

-35.5%

-1.0%24.8% 34.5% 34.1% 34.1% 34.1% 34.5% 34.3%

Revenue Cost EBITDA %

Revenue and Cost Projection

The business will be recovered in 3 years time

RM million

Breakeven Analysis

The breakeven point for customer is 150, which will be reached by year 6 (2021)

5. Financial Plans (con't)

10 20 30 80 100 150 150 150 200 250

-400,000

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

Revenue Cost EBITDA Linear (EBITDA)

2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 (5.0)

- 5.0

10.0

15.0 20.0

(1.4) (2.0) (2.0) (1.8)

0.7 3.1

6.8 10.4

14.1 19.1

Cash Flow Projection and Funding Gap

Funding required is RM1.3m for 1st 3 years

RM million

6. Management, Operations & LegalA Board consists of professionals to oversee and provide direction to the management of the organization

Operation Readiness:• Hire and train staff to serve in front line • Experienced managers• Other key positions to consider:• Concierge, Van driver, Security• Cleaners, Gardeners, Kitchen helpers• Maintenance team, plumber, electricians• Nurses and on-call doctors• Back Office management include HR, IT, Finance, etc

Legal considerations:• Public Liability, Accidental Coverage• Unsatisfactory Customers• Provision of Care• Licensing or medical engagement of the nurses• Residents and Customers rights

6. Risk Management, Insurance & Regulations Risk Management:

• Security is a major concern and a big selling point!• Gated and guarded area to provide safe environment and a

peace of mind• Medical emergency • Strong HSE• Disability friendly

Insurance:

• Personal Injury• Public Liability• Malpractice• Comprehensive Health Insurance

Regulations:

• Federal or state regulation on old folks or nursing care home.• Administrator to process paperwork and keep licenses.

7. SummaryEveryone deserves a Second Life – a richer, more fulfilling

life, away from stress and idleness. Our innovative services give our residents an experience so rich, no

wonder they are called GOLDIES!OLDY DOESN’T HAVE TO BE MOODY

THANK YOU

Future Plan