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CAREER POINT UNIVERSITY
Submitted by:-Sahib
KOTA
BUSINESS PLAN ON
Submitted To:-Management Department
ContentsExecutive Summary 3 Company Overview 4Mission 5Product 6
Product IntroductionThe Market 10
Market Analysis (4P’s) 11Customer Profile 12Sales Strategy 13Distribution Channels 14
Competitor Analysis 15Environmental Analysis – SWOT 16Capital Requirements 18Financial Plan 19Future plans 20
Executive Summary
Amazing Bird House is a one window platform for all types of birds and pigeon’s needs.
Amazing Bird House will focus in providing quality of birds, superior customer service and experienceby offering a vast selection of birds and pigeon's at competitive prices.
Company Overview“Amazing Bird House” belongs to pet industry whose main
purpose is to sell birds and pigeon’s online. The company main operation is to breed and sell the birds within the boundaries of Rajasthan.
The company use logistics by outsourcing transport available in the local market of KOTA.
The main whole sellers with which company deals its basic operations are from Kolkata and Bangalore. The company having price range of 2k to 3.5Lakh.
Mission The company “AMAZING BIRD HOUSE” is
operating with the mission to expand its business in other states and also to earn good profit margins.
Products
AFRICAN GREY PARROT MACAW CACATUA JANDIYA CONURE RAINBOW LORIANS
ALBINO COCOTAIL BUDGRIGAR COCTAIL JAVA LOVE BIRD
Products
YELLOW PARROT ROSELLA
YELLOW FACE FISCHER
YELLOW SIDED CONURE
FINCH
BLUE PARROT
TAIL MARK FANTAIL MEDONA KING JAKOBIN
Products
Balloon potter English potter Pamorion potter frillback
BUKHARA SENTINETSHORT FACE SIRAJI
MUKHI GERMAN BEAUTY
Products
The MarketThe market coved by “AMAZING BIRD HOUSER” is all over
the Rajasthan and the first organized way of selling birds and pigeons which do not exist in the market.
The market occupied because of high demand in the region of Udaipur where the cost of these products are very high in comparison with the other regions
4P’s Of Market Analysis
Product -Categories of Pigeons and Birds
Price -2K – 3.5LakhsPlace -RajasthanPromotion -Online promotion by using
Facebook page and promotion by Website, Mouth to mouth publicity.
Customer ProfileFancierPet loverSmall RetailersHigh class family targeting
Sales StrategyBy posting advertisements on OLXOffers given on the purchase of Seasonal
occasions6 Hours contact time to customerWhatsapp facility is also available to contact
to orderSpecial demand of any type of birds or
pigeons can also be acceptedTraveling agent will be provided for the
customer
Distribution Channel
seller Logistic
customer
Competitor Analysis
Small retailers availability in local market.
Competitive price advantage on the purchase from Amazing bird house.
Most of the competitors have less knowledge about the nature of birds and pigeon's.
Competitors was not known about the medical treatment.
Environmental Analysis – SWOT
StrengthOrganized form of businessFamiliar with Birds and PigeonsPre-Contacts in the marketKnowledge of behavior of pets
WeaknessNew in the marketStruggle because of new ideaCustomer faith
OpportunityLarge number of marketDiversification is easily
ThreatSlow capital return at the time of initiationChange in climatic condition always affect living
beings.Imported birds and pigeon’s sometimes face very
difficult to survive.
Capital RequirementLease hold godown 10,000 Rs Per MonthCage Furniture & Fixtures 50,000 Rs.Livestock 15,00,000 Rs. LakhsMedicines 500 Rs per monthBird food 1000 Rs per month
Financial Plan
Expected Budget : 15,61,500 Rs.Expected Return Per Year : 8,00,000 Rs.
Future PlanTo expand the business at the peak level in
the state and to create a brand image to Amazing Bird House.