Report on New Business Plane

Prepared By MD. Rabiul IslamS.M. Ahsan HabibKazi MD. TanvirFatimaAltuf HossainMD. Amanullah AmanSanjida Jesmin Shimu

Introduction

Company NameLocationEntrepreneurPlanItemsWorker

Business Description

Location

Home delivery Foods are completely traditional.

Establish brand, loyal customers. Hygienic food

Product or Services

Target people

Design Plane

Products and Services

Grill Chicken = 120tk Chicken Roast = 80tk Korma = 50tk Kacchi Biriyani = 180tk Polao=70tk to 700tk Nihari = 50tk to 30Boti Kaba=30-150tkBakorkhani = 5tk to 30tk Naan Ruti = 25tk to 75tk

Khashir Chap = 70tk Koyel fry= 80tk per

piece Murog Polau =150tk to

300tk Tehari = 70tk to 200tk Halim= 50tk to 300tk Shik kabab =30tk to

150tk Tikya Kabab =10tk to

50tk Ruti = 5tk to 15tk

BUSINESS ENVIRONMENT

Industry Analysis:

Kacchi King is a start-up business that,

sell a wide range of products and services

provides best food items

To providing all of healthy products in one convenient location

CONTINUE

To achieve our objectives, we need near about 30 Lac TK. The initial capital will be used to obtain

One pick-up van2 delivery vehiclesPurchase the productsTo rent the floorTo bring utilities supplyTo decorate the shop

CONTINUE

Future product or service offering:

We will increase our item limit to supply product

According to the customers demand we will enhance our business

We will introduce more and different services according to customers say

 

CONTINUE

Competitive Analysis:

There are rarely any takeaway food shops in Bangladesh. And other than Old-Dhaka, there are no outlets where every famous items of Old-Dhaka are sold. Therefore, we are the first one to come up with this new food business, that Dhakaiya food under one roof. Yet, we consider Fakruddin as one of our competitors.

MARKET ANALYSIS

Target market:

we want to keep that flavor and quality exactly same and attract the new generation of our country. we come up with the idea of serving those types of food which are not harmful for their health at all.

Our target will be ,Officers with moderate incomeBusinessmen with high incomesPeople who lives in Banani, Gulshan People with high living standards

So our main target would be these group. If we could establish our brand and create loyalty customers then these customers can really prove to be profitable.

Competitive strategy

Michael Porter defines this strategy as the combination of three strategy presented in the below,

Cost Leadership

Differentiation

Future focus strategy

CONTINUE

Cost Leadership : To compete with the competitors we will follow lowest cost strategy. If we can collect our product from the main dealer than we can reduce our cost which will help us to keep our product price low.

Differentiation : As we are presenting a variety of Dhakaiya products, that definitely it will be a unique one for the present market. It will also help us to differentiate us from the competitors.

Future focus strategy : We choose the people from Old-Dhaka and new generation as our target customer along with all income groups.

Sales & Marketing Plan:

Marketing Mix 4P’s

Product

Price

Place

Promotion

Distribution Channel

Desired image & position in market

Product Forecast

Distribution Channel

Manufacturer

Retailer

Customer

Operational Plan:

Machinery & Equipment

Computers. Refrigerators. Air Conditioner. IPS. Water Filter. Wall Clock. Utensils. Music system. Credit card reader

Location and Layout:The shop is located in Banani road 11, the space is 200-300 sq ft. It is a multi storied building and easily accessible by anyone.

Financial, Risk Management & Loan Proposal Plan

Start-up SummaryThe retail outlet will be rented at one of

the target location Banani area.. Startup requirements will be financed through owner investments.

Continue

Year 2012 2013 2014 2015 20160

10

20

30

40

50

60

70

80

90

100

Chart Title

Financial objectives are

Other Objectives are

Making a sufficient profit within 5 years

Increase revenue day by day

Personal development by gaining profit

Contribute in social economy

Increase entrepreneurial interest by attaining higher position

Increase employment opportunity

Create opportunity for student to do a part-time job

Create Consciousness of the students for their health

Estimated expenses per monthName Amount(TK)

Electricity Bill 10000

Water Bill 1000

Staff-1 6000

Staff-2 6000

Telephone & Internet Bill 2000

Transportation 10000

Estimated Service Charge 2000

House Rent 6000

Driver-1 11000

Driver-2 11000

Driver-3 11000

Total 76000

The Financial Assumptions

Handling customers, estimates sales revenues and expenses are exaggerated.

Direct sale costs for projected product.

Revenues can't be ensured until the product do not get the market

Sources funds application

For the other expense amount needed approximately 30lack.

Get a loan from the bank and repay that loan gradually.

Executive Summary

Kacchi King specialized for food lovers.

Main purpose

Location

Executive Summary Continue

High customer satisfaction excellent service.

Friendly, fair, and enjoyable relationship with customers.

Serve all traditional food

Recommendation & Conclusion

For development in Bangladesh we need entrepreneurship.

Training facilities and proper evaluation can make the trip easier.

THANK YOU