Business PlanPreparing a realistic Business Plan

–Vinod Khosla

“A Business Plan is Pure Fiction!”

Why Make a Business Plan then?

• It is an excellent window into the thought process of an entrepreneur

• One understands their approach to problem solving and how aggressive or conservative they are

• It is also an excellent personal exercise to understand your own business

–Prajakt RautAngel Investor, VP IAN

speaking at Startups Club Demo Day 2013

“A printed and bound business plan is a useless document. Your business plan will constantly evolve. The business plan you

prepare lets you and other know, how clear you are about your business”

Purpose• The contents of your business plan would

vary depending on who you are going to be presenting the business plan to

• Co-Founder

• Investor

• Advisor for the business

• Business Partners

What should a Business Plan have?

• There are certain things that are mandatory in a business plan

• What is the problem and who faces it?

• The team

• Business Model

• Revenue Model (?)

• Current Situation of your startup

• Industry vis-a-vis you

Business ModelCanvas By Steve Blank

Gives all of the key stakeholders

Revenue ModelFrom where does the money come

Industry AnalysisYour understanding of what you are heading into

impresses the investors

Operations of the Business

Again provides insight into your understanding of the business

What else?

• In certain cases, it is helpful to use statistics pertaining to the industry

• Financial/Revenue Growth projections depending on the state of the business

• Any strategic steps or associations that have already been formed which have a considerable impact on the business