Business Model Map - English Edition

Simple is powerful.

If we cannot capture Business Model in one hand, how can we evolve and communicate it? Essence is always simple.

Can we unfold this cube into canvas look?

The Name? Business Model Cube

What I am going to talk is Business Model Map.So don’t miss the ending page.

Business Model Zen Canvas http://businessmodelzen.com

Customer

Mission

Problem

Market

Solution

Advantage

Empathy

High Concept

Revenue

Cost

Cooperator

Cooperator for Market

for Innovation

Exploring Opportunities

Generating Ideas Do & Test

Learn & Pivot

Business Model Zen Canvas

- One page canvas that integrates concept-plan-action

4by4 Business Model Matrix

- 25 powerful business model patterns

Sum, Split, Subtract Orchestrate

Flow Twist

SOFT Ideation Wheel

- 25 innovative ideation thinking set

Business Model Map

- cross-over map among blue ocean strategy, service design, lean startup and bm canvas

Business Model Zen Diagnose

- Strategical diagnose framework for business model

Customer� Problem�

Mission� Market�

Solution� Empathy�

Advantage� High Concept�

Revenue

Cost

Cooperator


for Innovation

Making Good Ideas BM Health Check

Extending Cross-Over Utility

Empowering patterns

Unfolded BM Cube

Business Model Zen Canvas http://businessmodelzen.com

Customer

Mission

Problem

Market

Solution

Advantage

Empathy

High Concept

Revenue

Cost

Cooperator


for Innovation



Learn & Pivot

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ .

KnowingDesire and Feeling of

User

Proofing hypothesis with Speed and Low cost

Drawing solu<ons

with Jobs-‐to-‐be-‐done

Making

Compe<<onIrrelevant

Blue Ocean

Strategy

ServiceDesign

Lean Startup

BM (VP)Canvas

Who is my customer?

What is my promise to customer?

What is my customer’s unmet needs?

Are the needs attractive enough to the market?

What are my value propositions to the customer?

Does it have unfair advantages over my

competitors?

How can I evoke empathy from my customer?

Does my concept have emotional and

cultural aspects?

Who should I work with to make the Solution?

Who should I work with to enter the

Market?What is main revenue stream of my business?

What is main cost structure

of my business?

1

2 3 5 8

4 6

7

9

10

2

3

5

6

7

8

Context Descriptions

Business Model Zen is a brand new approach to customer oriented BM methodologies.

Can we integrate other methods in a single view? Can we use them in cross-over projects?

Why not. Please go on to next page >>

Blue Ocean

Strategy

ServiceDesign

Lean Startup

BM (VP)Canvas

Now you can use 4 methods all together in one business model context, Zen.

http://businessmodelmap.com

Customer

Mission

Problem

Market

Solution

Advantage

Empathy

High Concept

Revenue

Cost

Cooperators for Innovation



Learn & Pivot

This work is licensed under the Creative Commons Attribution-Non Commercial-Share Alike 3.0 Unported License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ .

(Date:�� 2014.2.4)Version:�� 0.8Business Model Zen - Map

Cooperators for Market

Who is my customer?

What is my promise to customer?

What is my customer’s unmet needs?

Are the needs attractive enough to the market?

What are my value propositions to the customer?

Does it have unfair advantages over my competitors?

How can I evoke empathy from my customer?

Does my concept have emotional and cultural aspects?

What is main revenue stream of my business?

What is main cost structureof my business?


Who should I work with to enter the Market?

ERRC Action Framework

Strategy Canvas

Strategy Show

Six Path

Non-Customer

Buyer Utility Map

Buyer Experience Cycle

Value Factor

To-Be Value Curve

Strategy Sequence- Target Pricing- Target Cost

Strategy Sequence- Adoption

- Tipping Point Leadership

Value Curve Monitoring

Slogan (from Value Curve)

PMS Map

Co-creationWorkshop

Concept Sketch

Participant Observation

Persona

User Journey Map

Role play

Contextual Interview

Stakeholder Mapping

Service Blueprint

Service Scenarios

Storyboard

Service Prototyping

Empathy Map

Value Proposition Canvas

Customer Segments

Value Propositions

Partners

Revenue Stream

Cost Structure

Channels(Customer Relationships)

Key Activities

Key Resources

MVP

Value Hypothesis

Growth Hypothesis

A/B Test

Pivot

Cohort Analysis

Channels

Revenue Stream

Cost Structure

Customer Segments

Early Adopters

Problem Alternatives Solution UVP Unfair Advantage

Key Metrics

BO SD LS BCBlue OceanStrategy

ServiceDesign

LeanStartup

BMCanvas

LS ItemsBMC Items



http://creativecommons.org/licenses/by-nc-sa/3.0/


Business Model Zen - Map

ERRC Action Framework

Strategy Canvas

Strategy Show

Six Path

Buyer Utility Map

Value Factor

To-Be Value Curve

Strategy Sequence- Target Pricing- Target Cost

Value Curve Monitoring

Slogan (from Value Curve)

PMS Map

Co-creationWorkshop

Concept Sketch

Persona User Journey Map

Service Blueprint

Service Prototyping

Pivot

Cohort Analysis

Key Metrics

BO SD LS BCBlue OceanStrategy

ServiceDesign

LeanStartup

BMCanvas

Customer Segments

Service Scenarios

(Date:�� 2014.2.4)Version:�� 0.8

Ecosystem�� Check

Divergence�� Level�� Check

Problem/Market��

Diagnose

Problem�� Deep�� Dive

Cooperators for Innovation


Cooperators for Market


Who should I work with to enter the Market?

Customer Problem Solution EmpathyWho is my customer? What is my customer’s unmet needs? What are my value propositions to the customer? How can I evoke empathy from my customer?

Mission Market Advantage High ConceptWhat is my promise to customer? Are the needs attractive enough to the market? Does it have unfair advantages over my competitors? Does my concept have emotional and cultural aspects?

Revenue

CostExploring Opportunities Learn & Pivot

What is main revenue stream of my business?

What is main cost structureof my business?

http://businessmodelmap.comThis work is licensed under the Creative Commons Attribution-Non Commercial-Share Alike 3.0 Unported License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ .

LS ItemsBMC Items

Non-Customer

Strategy Sequence- Adoption

- Tipping Point Leadership

Key Activities

Key Resources

Value Hypothesis

Growth Hypothesis

A/B Test

Sample

Proces

s





For more information

Visit homepage: http://businessmodelzen.com

Email: [email protected]

Phone: +82.2.3454.1108

Contact Person: Brad Cho

You can download this PDF file here

=> http://businessmodelzen.com/?page_id=1564

http://businessmodelzen.com/?page_id=1564

http://businessmodelzen.com/?page_id=1564