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Business Management for the Creative Mind will help you to understand that you don’t need an MBA to be good at business. In this class you will discover the myths of incompatibility between business and creativity. If you are looking to further your career, if you are looking to get to the next level in your industry, you cannot be successful without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This class will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.
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Debra RussellCertified Business Coach
for the Creative Professional and the Professionally Creative
Twitter - @artistsedge
http://Artists-EDGE.com
Who Am I?
Debra Russell, Certified Master Results and Business Coach since 2001
NLP and Hypnosis Master Practitioner since 2008
Specializing in the Arts & Entertainment Industry since 2003
Twitter @artistsedge
RUNNING AND MARKETING A
SUCCESSFUL BUSINESS My Mission:
Ending the “Starving Artist” Paradigm
Intention:
Think about your work and your business in an entirely new way
Prepare to take a leap into a whole new world of exciting opportunities
What We’ll Cover Today
1. The Foundations of Small Business
2. 5 Hats of the Small Business Owner
Myths of Incompatibility
What are your beliefs about business?
What are your beliefs about marketing/sales?
What are your beliefs about your own skills?
What’s the TRUTH?
The EMyth Concept
Entrepreneur vs. Manager vs. Technician
Designing your business like a franchise
Working ON your business, not just IN your business
5 Hats of the Business Owner
First Hat: Creative
Product Conception and Creation
Product Packaging and Design
Brand Design
Second Hat: Marketing/Sales
Direct Sales
PR and Marketing
Relationship Building
Third Hat:Administrative
Accounting/Bookkeeping
Contact Management
Management of Independent Contractors, Employees, and/or Volunteers
System Design and Implementation
Fourth Hat:Fulfillment
Delivering Your Product to the Consumer
Delivery Logistics
Fifth Hat: Vision/Planning
Definition of Success
Long Term Vision
Short-term Goals and Objectives
Day-to-Day Time and Project Management
Put Emyth ConceptsInto Action
Each hat has an aspect of Entrepreneur, Manager and Technician
Create a balance of the three roles
Work on your business as well as in your business
Basic Options
Learn the skills necessary to do it yourself
Outsource
Expert - External
Paid - Internal
Volunteer
Just don’t do that thing
Discover your strengths and apply them
Ask for help and support
Change Your Thinking!
OvercomingPersonal Obstacles
Debra RussellCertified Business Coach
for the Creative Professional and the Professionally Creative
Twitter - @artistsedge
http://Artists-EDGE.com
![Creative Mind · Creative Mind by Ernest Shurtleff Holmes 2nd Edition [1923, not renewed] Author of "CREATIVE MIND AND SUCCESS" A Series of Talks on Mental and Spiritual Law Delivered](https://img.dokumen.tips/doc/110x75/5f985d53edb8b3433e763c2a/creative-mind-creative-mind-by-ernest-shurtleff-holmes-2nd-edition-1923-not-renewed.jpg)
