Business Goes Social

The winning differentiator is the level of engagement

• Understand the customer agenda • Understand the customer journey • Create customer champions }

} • Integrate data and use it intelligently • Define what equates to a ‘good lead’ • Control • Be brave

} • Market to your customers’ customers • Focus on customers • Consider intermediaries and value chain • Power to your people • Advocacy and communities are becoming critical

Content

Understand the importance of

good content. Whether original

or curated from other sources,

social media activity is not

possible without something to

talk about.

Conversation

Social media is a conversation media, but the audience is not waiting for you to talk to them, good content is key to gaining the right audience.

Connection

Don’t forget about the person

behind the keyboard - your

customers AND those within your

business. Content that engages us

as humans is what people find

most interesting, but you also need

to think about your connections;

who they are and what they need

and actually want from you – it

can’t all be fun and games.

Lists and ‘snooping’