OBJECTIVE OF PRESENTATION

ENTREPRENEUR V/S MANAGER

ETHICS IN GLOBAL MARKETING

ETHICS IN EMPLOYMENT

Who is an Entrepreneur?

• Entrepreneur is one who undertakes an enterprise. Entrepreneur is a person who sets up a business or business, taking on greater than normal financial risks, in order to do so.

Who is a Manager?

• Manager is a person who is responsible for controlling or administering all or part of a company or similar organization.

Basis of distinction between Entrepreneur & Manager

1) Role in formation of business2) Degree of risks3) Objectives4) Income5) Behavior towards organization6) Educational qualifications

Ethics in Global Marketing

A. What is Marketing? Marketing is a

process of bringing together businesses with customers and involves numerous components.

B. Global Marketing and Ethics:

Ethics are not uniform around the

world

Vary from culture to culture

Vary from place to place

C. Ethical problems in Global Marketing:

Large scale briberyProducts/TechnologyPricingCultural DifferencesTax evasion practices

D. Guidelines to solve global business ethics problems:

No intentional harm Produce more good than harm for the host

countryRespect the rights of employeesRespect the local culturePay taxes and co operate with local government

E. Definition: An advertisement is

defined as a paid-for communication, address to the public or a section of it, the purpose of which is to influence the opinions or behavior of those to whom it is addressed

Established in 1985Self-Regulation in advertisingEnsuring protection of interest of consumersSupporting 4 sectors 1. advertising 2. media 3. PR agencies 4. Market research companies

Code of conduct by ASCI

The standards laid down here should be taken as minimum standards of acceptability.

They are liable to be reviewed from time to time.

The code of conduct by ASCI is divided into 4 chapters.

• CHAPTER I – Truthfulness and honesty of representation and

claims• CHAPTER II – To ensure that advertisements are not

offensive• CHAPTER III – To safeguard against the indiscriminate use of

advertising• CHAPTER IV – To ensure that advertisements observe

fairness in competition

ETHICS IN EMPLOYEMENT

A large part of human relation management is concerned with various ethical issues,both with the upper level and lower level of the management in treatment of individual employees

In making decisions the human resources manager should consider the alternative solution, both for business and employees

Ethical Principles in employment

Hiring- the principles of

ethical selection

Ethics in firing

Remuneration No discrimination

International Labour organization

A) Origin and HistoryB) Role of ILOC) Tripartite Character-Unique

FeatureD) Three Organs 1. International labour conference 2. Governing body 3. International labour office

1. Ratan Naval Tata: Chairman of Tata

Group Industries

1. Azim Premji: Chairman of Wipro Ltd.

3. Sunil Mittal: Chairman and MD of

Bharti Airtel

4. Mukesh Ambani:Owner of Reliance Industries

ltd.

5. Laxmi Niwas Mittal:Chairman and CEO of

Mittal Industries

1 . Ravina Raj Kohli CEO of channel 9

2. Naina Lal Kidwai Group general manger & Country Head of the HSBC group in india

4. Ekta Kapoor Creative Director & Join MD of Balaji Telefilms

3. Dr Kiran Mazumdar Shaw

Chairman & MD of Biocon LTD.

5. Indira Krishnamurti Nooyi Chairman & CEO of PepsiCo

CONCLUSION

PRESENTED BY