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A Total Enterprise Simulation
Citation preview
A Total EnterpriseSimulation
The most comprehensive Enterprise Simulation on the market.
Integrative Case
MarketingHumanResource Operations Finance
Enterprise
Introductory Introductory
Analytical
Comprehensive
I
II
III
Outdoor Limited, Inc. Small Manufacturing Facility Functional Divisions
ProductionMarketingFinance Human Resources
O U T D O O R L I M I T E D I N C .
H RS p e c i a l i s t
A d m i n i s t r a t i v eA s s i s t a n t
S a l e s R e p s
S a l e sM a n a g e r
A d v e r t i s i n gS p e c i a l i s t
V PM a r k e t i n g
F a b r i c a t o r sM a i n t e n a n c eM a t H a n d l e r s
F a b / M H / M a i n tS u p e r v i s o r
A s s e m b l e r s
A s s e m b l yS u p e r v i s o r
P r o d u c t i o nM a n a g e r
V PO p e r a t i o n s
B o o k k e e p e r
A c c o u n t i n gS p e c i a l i s t
I n f o S y s t e m sS p e c i a l i s t
V PF i n a n c e
P r e s i d e n tH R M a n a g e r
Example Sales Data
0
5,000
10,000
15,000
20,000
25,000
30,000 OutdoorPak SchoolPak SportPak
Objectives
Stock PriceMorale Market Share Operations Efficiency Financial Return
Performance Rating
Performance RatingPerform ance
Rating
O perationsE ffec tiveness
S tockP rice
Financ ia lReturn
M arketS hare
M ora le
S choolP ak
S portP ak
RO A
RO E
O utdoorP akE PS
DPS
S hopUti liza tion
S hopE ffec tiveness
E m ployees P er fManager P erf
E m ployeeM ora le
P ay
B onus
Tra in ing
Safety
.60
.25
.15
RO I
Cost Data
Direct Labor Material Manu OH
• IndirectIndirect– DiscretionaryDiscretionary– Marketing/SalesMarketing/Sales– FinancialFinancial– Human ResourceHuman Resource– G & AG & A
Resource Tracking Employees
Workers and Managers/Professionals Workers Scheduled Attributes (Comp, Skill, Moral, etc.)
Equipment Scheduled, Purchase, Retirement Attributes (PR, Age, Book value)
Financial Instruments Loans, Stocks, Bonds, Investments
Student Edition
Students can Make Decisions, Review Decisions and Display Results using the Student Edition.
■ Enterprise Decisions should be made by whole team
■ Division Decisions may be made by functional managers
Example Enterprise Decision(Selecting Managers)
Select a new manager and make a salary offer
Example Enterprise Decision(Selecting Equipment)
Select a new piece of equipment Equipment subject to available space
Example Division Decision(Human Resources)
Select New Worker from Pool
Display Results
■ Several Reports are available after simulation
■ Reports include:
■ Team Performance
■ Functional Summaries
■ Resource Summaries
■ Annual Budget and Strategic Evaluations
Typical Annual Requirements
Business Planning Annual Plan
Sales Forecast Material Requirements Human Resource Requirements
Expense Budget Ratio Analysis Cash Budget
Annual Planning Worksheet SALES FORECAST
Current Q1 Q2 Q3 Q4 Total
OutdoorPak 171,000 0SchoolPak 69,000 0SportPak 37,000 0
Total 277,000 0 0 0 0 0
MATERIAL REQUIREMENTS
Current Q1 Q2 Q3 Q4 TotalRaw Material Fabric 1,300 0 Tubes 160,000 0 Hardware 300,000 0Fabricated Parts Cut Pieces 0 Frames 0 Straps 0
HR REQUIREMENTS
Current Q1 Q2 Q3 Q4Executive 4Professional 9Fabrication 9Assembly 32Maintenance 2Material Handling 2Janitorial 2Clerical 6
Total Employees 66 0 0 0 0
Sample Budget Worksheet
BUDGET WORKSHEETOutdoorPak SchoolPak SportPak Channel %
Wholesale Price $30.00 $25.00 $23.00 0%Retail Price $35.00 $30.00 $28.00 0%Direct Price $3.00 $30.00 $28.00 0%Commission 0% 0% 0%Std Labor $4.00 $3.00 $3.50Std Material $10.00 $6.00 $7.00Std OH $4.00 $4.00 $4.00Forecast 0 0 0Reps 0Salary $0Retail(Cost/unit) $3.00Direct(Cost/unit) $2.00
OutdoorPak SchoolPak SportPak Channel SalesWholesale Sales 0 0 0 0Retail Sales 0 0 0 0Direct Sales 0 0 0 0 Revenue $0 $0 $0 $0
Inventory 0 0 0 TotalProduction 0 0 0 0Direct Labor $0 $0 $0 $0Direct Materials $0 $0 $0 $0MOH $0 $0 $0 $0 Total Direct $0
Quality Control $0Maintenance $0Spare Parts $0 Total Operations $0
Rep Salaries $0Commissions $0 $0 $0 $0Retail $0 $0 $0 $0Direct $0 $0 $0 $0Market Research $0Advertising $0Promotion $0Distribution $0 Total Marketing $0
Interest $0Depreciation $0Supplies $0Equipment Repair $0 Total Finance $0
Training & Dev $0Health & Safety $0Indirect Payroll $0Benefits $0Incentives $0 Total HR $0
Quality $0R & D $0Technology $0General & Admin $0Total Indirect $0Total Expenses $0
Expected Profit $0
Teams use this worksheet to plan their quarterly expenditures for a desired level of profit.
Make a Decision
Download the Student Edition for furtherevaluation.