Building Social Applications

Stowe Boyd

Author, /Message, Front Man for The /MessengersSocial tools and their impact on business, media, and society

Social Tools

“A new category ofsoftware is emerging,software intended toaugment socialsystems. […] I call

these social tools:software intended toshape culture.”

Apologies

Questions

Participants Goals

About The Workshop

TheoryPractice

InventionVision

Theory: Social = Me First

Theory: Social Scale

Theory: Sociality

Theory: Networks

Theory: Touch Points

Theory: Streams

Theory: Markets

Practice:

An Approach To Social Design

Practice: Social Design: Concepts

Practice: Social Design: Personas

Practice: Social Design: Sketchology

Practice: Social Design: User Narratives

Practice: Social Design: User Experience

Practice: Dopplr, A Case Study

Dopplr: Basics

Dopplr: Basics

Dopplr: Basics

Dopplr: You Must Be Trippin’

Dopplr: You Must Be Trippin’

Dopplr: Fellow Travelers

Dopplr: Fellow Travelers

Dopplr: Journaling

Dopplr: Journaling

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Account

Dopplr: Facebook

Dopplr: Account

Dopplr: iCal

Dopplr: RSS

Dopplr: Flickr

Dopplr: Flickr

Working Groups

Reverse Engineering Dopplr

Dopplr Direction #1

Advice and Reviews

Dopplr Direction #2

Hooking Up

Dopplr Direction #3

Arrangements

Dopplr Direction #4

Where’s The Streams?

Dopplr Direction #5

Finer Grained Geography?

Dopplr Direction #6

Finer Grained Travel Plans?

Invention

Invention

Del.icio.us: Tags

Invention

Del.icio.us: Tags

Last.fm: Virtual Neighborhoods

Invention

Del.icio.us: TagsLast.fm: Virtual Neighborhoods

Twitter, Facebook, Jaiku: Lifestreaming

(Mal)Invention

(Mal)Invention

Basecamp: The Federation of Work

(Mal)Invention

Basecamp: The Federation of Work

Outside.in: The Social Tipping Point

(Mal)Invention

Basecamp: The Federation of WorkOutside.in: The Social Tipping Point

Blinksale: The Missing Market

(Mal)Invention

Basecamp: The Federation of WorkOutside.in: The Social Tipping Point

Blinksale: The Missing Market

Vision: Flow

Vision: Time

Vision: Discovery

Stowe Boydstowe.boyd@gmail.com

www.stoweboyd.com

CreditsNew York Stock Exchange Floor by Thomas J. O'Halloran, 1963 (LOC) - Pingnews.com -http://www.flickr.com/photos/pingnews/508717757/

Messerschmidt Blueprint - Synapse - http://www.flickr.com/photos/synapse/1384561426/

Color Animated fractal ........TendrillonGsr06102006 - SantaRosa OLD SKOOL -http://www.flickr.com/photos/santarosa/261923723/

The finest flow ever - Populux!! - http://www.flickr.com/photos/pulpolux/56571568/

Creative Media Jam - Hospital - Factoids - http://www.flickr.com/photos/factoids/194864309/

Carp Streamer - m louis - http://www.flickr.com/photos/m-louis/140402492/

Passport - Gravitywave - http://www.flickr.com/photos/gravitywave/366712496/

Crowd walking to buses and cars after the fireworks - Jill - http://www.flickr.com/photos/lij/1739672/

Closeup of newspaper stack - Binarydreams - http://www.flickr.com/photos/binarydreams/251690096/

Close Quarters - NNNNIC - http://www.flickr.com/photos/sqrt/907934275/

Glider With Maneuverable Wing Extremities - Curious Expeditions -http://www.flickr.com/photos/curiousexpeditions/962399228/

Self-Centered? - TruthLying - http://www.flickr.com/photos/truthlying/30486286/Late evening sunlight through clouds - reinholdbehringer - http://www.flickr.com/photos/reinholdbehringer/448792619/Water Streaming Past - Inkswamp - http://www.flickr.com/photos/inkswamp/97457480/

Untitled - pjvandi - http://www.fl ickr.com/photos/pejmanphotos/731315170/

Town Clock - joesflickr’s - http://www.fl ickr.com/photos/joesfl ickr/711358450/

Aidan’s First Airline Ticket - Aidan Love - http://www.fl ickr.com/photos/aidanlove/369638970/