Building Global Pharmaceutical Brand

Indian Pharmaceticaul Industry

• A highly organized sector

• The Indian Pharma Industry in India ranks very high in Third World countries

• Globally the Indian pharmaceutical industry ranks 4th in terms of volume (with an 8% share in global sales) 13th in terms of value (with a share of 1% in global sales)

• It produces 20% to 24% of the world’s generic drugs (in terms of value).

• The Indian pharmaceutical sector is highly fragmented.

• Outsourcing Opportunities

Indian pharmaceutical industry has tremendous potential to grow from thecurrent levels

Emcure – The Brand

• Emcure Pharmaceuticals Ltd. was founded by Mr. Satish Mehta in 1983.

• Emcure is recognized for its world class R&D center.

• Preferred outsourcing partner for some of the largest MNCs both in India and Global markets.

• Today, the Emcure brand stands for quality, competitiveness and transparency. These values have stood us in good stead to carve our image in the industry and build long-term sustainable relationships with our partners.

MARKETING APPROACHES

Acute Medicine• Short Term• Daily change in the brands• Substitutes• Doctors & Chemist Opinion Leaders

Chronic Medicine• Long term• Brand Significance• Doctors – Opinion Leaders

Core Model Super Core Model

3 trends in pharma branding that will impact the industry over the next five years

• Branding Goes Mobile

• Patient-generated content grows

• The brand is the experience and marketing is a service

What I can bring it to the table?

• Brand Strategy• Product Positioning • ‘Feeling Bond‘ between medicine & Patient

• Events & PR• Xplode - Tactical Launches• Orofer – Open forums• Thematic events for other chronic medicine

• Online & Digital• Xplode – Social Media, Mobile • Orofer

• Brand Associations• Xplode• Orofer

•Web portal for Emcure - We care for you…

• Sales Support

Brand Evangelism

What can Brand Evangelism do for you?

• Create a marketing strategy for building meaningful Customer Relationships across audiences

• Help identify your “brand evangelists” and provide tools for them to sing your praises

• Allow you to use general advertising as a start-off point for starting a two-way, multi-pronged

dialogue and “connectivity” among “brand evangelists” and “influencers”

• Take advantage of online (interactive) marketing beyond a website to impact actual usage and grow

market share

Thank you

Awaiting your replies