1. Building anAdvocateCommunity

• Model One: Innovation

2. Model Two: Corporate Voices

3. Model Three: User-Generated Campaign 4. Model Four: Loyalty 5. Model Five: Enthusiasts 6. Model Six: Association/Subcription 7. Model Seven: Peer Support 8. Model Eight: Events 9.

Model One: Innovation

T he Objective

Creation of a new product

10. Creation of a new service 11. Major changes to a new product or service 12. Market research into customer preferences 13. Exploration of how to improve a business program (e.g., subscriber program, partner program, etc.) How Success is Measured

Number of Members vs. Number of Ideas

14. Number of Acted on Ideas 15. Latest Ideas 16. Case Study My Starbucks Idea 17.

Model Two: Corporate Voices

The Objective

Executive dialogue: CEO, CTO, CMO, etc.

18. Product or technology areas: direct communication between a product team and its users to keep them informed about news and activities and hear what they think. 19. Corporate topics: provides a way to have a personal dialog with your market about topical issues (e.g., environmental, brand-related, etc.) How Success is Measured

Page Views Trend

20. Number of Comments against Post Dates 21. Number of Registered Users Trend 22. Case Study CNA Blogs 23.

Model Three: User-Generated Campaign

The Objective

Branding campaign

24. Product launch or major new release 25. Lead generation program 26. Launch of new company or division 27. PR event or campaign How Success is Measured

Number of Contributions vs. Viewers Trend

28. Number of Registered Users 29. Most Recent Contributors (5 or 10) 30. Case Study NTUC Fairprice 31.

Model Four: Loyalty

The Objective

You have a loyal base of customers with whom you would like to engage and reward

32. You have a formal loyalty program that youd like to build on How Success is Measured

Number of Members vs. Member Participation graph

33. Number of Page Views Trend 34. Top Contributing Members 35. Case Study Converse Japan 36.

Model Five: Enthusiasts

The Objective

To stimulate a common passion in your audience

37. Encourage members to share their thoughts and ideas on anything related to the theme as well as invite others that share the same interest. How Success is Measured

Number of Registered Users vs. Participation

38. Page View Trend 39. Profile Completeness 40. Case Study HungryGoWhere.com 41.

Model Six: Association/Subcription

The Objective

Private community for your customers

How Success is Measured

Number of Members vs. Member Activity Chart

42. New Members this month (By level) 43. Most Active Members 44. Case Study - StartUp.biz 45.

Model Seven: Peer Support

The Objective

Members can support each other

46. Members who like to solve others problems How Success is Measured

Questions vs. Answers Trend Graph

47. Total Questions vs. Open 48. Total Answers ($ amount per answer option) 49. Top Supporters 50. Case Study Hardware Zone 51.

Model Eight: Events

The Objective

Builds and maintains buzz around an event

How Success is Measured

Registrants vs. Participation graph

52. Top Participants/Most Active Registrants 53. Case Study - Twestival 54. Contact Me

Email @[email_address]

55. Facebook: facebook.com/rodericklow 56. Facebook Page: facebook.com/kinetiqbuzz 57. Twitter: twitter.com/rodericklow 58. Blog: expeditusmedia.com