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Building A Solid Social Media Strategy - Boulder Chamber Social Media 2010 - The Business Edition. Presented April 30, 2010 by Erin Blakemore
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Building a Solid Social Media Strategy
#bcsm2010 vococreative.com/boulderchamber
Hi.Today you’ll get…
Social strategy guidelines for your business
The right questions and the right tools
Resources, ideas, etiquette, support
You won’t get…
A training session on individual tools
A justification for the existence of social media
A one-size-fits-all plan
Please use hashtag #bcsm2010
Visit vococreative.com/boulderchamber
for resources, links, information.
Strategy explained.
High-level concepts…not tools
Intentions…not executions
Social media strategy
Aligning social tactics with business goals
Boring? No way!
Strategy is the big picture, the foundation, the nitty-gritty.
Let’s define social media.
Online toolsFacilitate two-way communicationFoster content creation
What it’s not.
Magic Bullet/Holy Grail
A short-term solution
Band-Aidfor bad business
or a substitute for customer service!
It’s really big.
The conversation is happening...
Are you in, or are you out?
Strategy is in the questions.
What’s my goal?
Who/where are my customers/clients?
What will speak to my target audience?
What resources do I have in place?
Respect the questions.
They can reveal weaknesses in your business.
Now that you’ve got answers…
It’s time for tools.
Choose Wisely.
Start with the user…who? how? why?
Move on to your goals and resources.
communication + longevity + sustainability
Get Creative.(a laundry list)
Build expert statusGet resources
Talk to customersGrow general awareness
Hold contestsDrive foot trafficDevelop goodwill
Scratch backsNetwork
Create conversationGather news
Update your clienteleConduct market research
Crowdsource, Gauge, Entertain, Exhibit…Supplement traditional media.
Your 4-Point Plan
StrategyRolloutContent CreationMetrics/Maintenance
Strategy.
Goals, voice, expectations
Rules of engagement
Identify influencers/base follower list
Division of labor/timeline
Rollout.
Set up accounts – personalize or perish
Integrate with current Web presence
Spread the word! icons, signatures, announcements, takeaways
Content Creation.
Talk. Test. Repeat.
Battle your inhibitions.
Keep it relevant and on-topic.
Metrics/Maintenance.
Establish basic metrics.
Keep it live…and lively.
Maintain an even strain.
Quality …or quantity?
Trust and transparency
Basic NetiquetteThank Acknowledge Respect
Reality Check!
You can converse, but you cannot control.
In conclusion….Resist “shiny object syndrome” whenever possible!
Social media is a process, not an event.
- Seth Godin
#bcsm2010 vococreative.com/boulderchamber
Social media strategy, training, execution and management Marketing strategy, consultation, and execution Branding and Web design