Upload
jason-lawrence-nazar
View
30
Download
0
Embed Size (px)
Citation preview
1
JASON NAZAR FOUNDER, DOCSTOC
SXSW VEGAS 2015
Building Products that Get Millions of Users
@jasonnazar
2
Founder/CEO Docstoc (2006-2015)
Tech Investor/Advisor 15+ Companies
Writer Forbes, WSJ, Business Insider
* 25 Million+ Unique Visitors / Mo
* 50 Million+ Registered Members
* 4 Million + App Downloads
BACKGROUND
ENGAGEMENT • PAYOFF, EMPREGNATE, SHARING
PRODUCT EXPERIENCE
10
SOLVE A NEED • HEALTH, MONEY, LOVE
ONBOARDING • FRICTIONLESS, CONTACTS, HOOK
RETENTION •NOTIFICATIONS, USERBASE
11
LEARN FROM OTHERS
Quantcast Top Sites: h1ps://www.quantcast.com/top-‐sites App Annie Top Apps: h1ps://www.appannie.com/apps/ios/top/
PRODUCT EXPERIENCE
MAJOR TRAPS
PRODUCT TOO COMPLEX
ALL YOU NEED IS A
GREAT PRODUCT
TOO LARGE AN
AUDIENCE
12
MVP HUSTLE
VS. VS. VS.
START NICHE