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Shannon Kinney presents at the Steamboat Springs Colorado Entrepreneurship Conference. She presented on social media marketing and search, mobile and video to more than 150 local businesses. More details >> http://www.steamboat-chamber.com/community/seminars/entrepreneurship-marketplace Book Shannon for your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
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Building a MOBILE, VIDEO, & SEARCH S T R A T E G Y
What to expect today
• How important is it to show up on search engines?
• What are 9ps to improve our rankings? • Does video make sense for my business?
Should I invest there? • What are the opportuni9es in mobile?
GeGng Found SEARCH:
89% of consumers expect all
businesses to have a web site, regardless of size
97% of consumers search for local
businesses online
How you rank in SEARCH is criPcal
• 90% of searchers stop on PAGE 1
• 75% stop aHer 5 lisPngs
Content, Content, Content! • One of the largest determining factors in how well your site performs on search is the quality, relevancy, amount of and freshness of your content – and keywords!!
• Carefully consider your site content and how it incorporates words people will search for you by
• Can you / should you blog?
Content, Content, Content! • What kinds of content are most effec9ve? • Top 10 FAQ about your business • Objec?ons to sales • Establish exper?se • Be a resource • Excellent customer service
Want to ensure your business can be found locally and on search engines?
The Explore Digital team here can help.
EXPERT help to get you there • Search Engine Registra9on • SEO, keyword strategy • SEM and PPC campaigns
• Google, Yahoo, Bing op9miza9on
• …and more!
VIDEO: Speak to customers
100 Million
Internet users watch online videos each day
Does video make sense for my business? Should I invest there?
The Power of Video • Increase conversion rates by 80% • 53x more likely to end up on the front page of Google (Forrester)
• 41% higher click-‐through rates than text (ReelSEO) • 65% of Americans watch at least 1 YouTube video a week (comScore)
• 60% of people would rather watch a video than read some text (Forbes)
The Power of Video • Video can increase email click-‐through rates by over 96% (Flimp)
• People who watch product videos are 85% more likely to buy the product. (Internet Retailer)
• 52% of customers are less likely to return a product if they watch a video about it (Website Magazine)
The Basic Types of Small Business Video
• Video Slide Show h[p://www.youtube.com/watch?v=-‐l0eRWvmQjg
• The Profile h[p://youtu.be/y-‐AtZfNU3zw • The Commercial or feature selling h[ps://
www.youtube.com/watch?v=q6TSy-‐YbrYg
• Storytelling h[p://www.youtube.com/watch?v=MY-‐2Z9zbi40
• Quick Vine or Instagram shots
The Basic Types of Small Business Video
• The Talking Head h[ps://www.youtube.com/watch?v=Rh8js1SjsQ
• The Demonstra9on h[p://www.youtube.com/watch?v=Jaoh2hro9no
• The Tes9monial -‐-‐ h[p://www.all9matepain9ng.com/pain9ng-‐services/exterior-‐pain9ng-‐contractor-‐mn
• The Life Saver -‐-‐ Google “How to change a flat 9re”. h[p://www.youtube.com/watch?v=joBmbh0AGSQ
• The Recruitment Video -‐-‐ Come work with us! We’re cool! Seriously!
h[p://www.youtube.com/watch?v=CUrLlOa_AQc
MOBILE Close to the sale and reach customers where they are
50% of searches are performed on
a mobile device
More than
Mobile Search is LOCAL 95%
of Smartphone users have searched for local info
Beyond the CLICK Consumer Behavior
• 90% of mobile searchers took ac9on within 24 hours
• 61% called a local business aHer searching
• 59% visited in person
Facebook now has over 725 million
mobile users Do you have a usable mobile web site?
Think of how people USE their mobile devices
The OPPORTUNITY
The vast majority of small businesses do NOT have
a mobile friendly web site OR effecPve social media presence
Stand out amongst your competitors!
Non-‐Responsive Website
Responsive Website
Need a MOBILE WEB SITE or have ques9ons about how mobile marke9ng should fit into your plans?
The Explore Digital team here can help.
• A News Outlet – content, photos, etc
• Custom Service • Main communica9on
hub • Promo9on and PR • A concierge • Head cheerleader • The BRAND • 24 -‐ 7
What does it take to be SUCCESSFUL?
Remember you are MORE than marke9ng, you are:
THANK YOU for a[ending!
Shannon Kinney, Dream Local Digital [email protected] Twi[er: @shannonkin
Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal Foursquare: Shannonkin
LinkedIn: www.linkedin.com/in/shannonkinney Google+ www.gplus.to/shannonkinney
www.dreamlocal.com