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“Famously Effective”
Who is Grey?
One of worlds most powerful marketing/advertising agency
Presence in 83 countries around the world.
Represents some of Americas most well-known brands.
Agency of The Year “2014”
How did it begin?
Founded in 1917, by Larry Valenstein
Began as a one-man, one-room retail shop in New York City’s garment district
Began international expansion in 1959
1983, Grey Strategic Marketing put into effect.
Where are they located? New York (flagship)
83 countries world-wide
Services Media
Advertising
Multi-cultural Promotion
Public Relations
Digital
Activation (brand)
CLIENTAL
Company Culture
No Meeting Zone
TOUR https://www.youtube.com/watch?v=2l5FRThpmIM
Favorite Creative Directors (Global Creative Directors)
Leo Savage and Jeff Stamp.
Gillette
Worked on the account since the beginning
They possess a creative vision that goes above and beyond, coming up with concepts that are innovative, new, and refreshing - especially for the category.
Famous Campaigns
ETrade-Talking Baby
Current Campaign
Febreze-Couch
References "Grey Agency Interview." E-mail interview. 18 Mar. 2014.
"Grey Advertising | Famously Effective since 1917." Grey. N.p., n.d. Web. 23 Mar. 2014. <http://www.grey.com/>.
"Grey Global Group Inc. History." History of Grey Global Group Inc. – FundingUniverse. N.p., n.d. Web. 25 Mar. 2014. <http://www.fundinguniverse.com/company-histories/grey-global-group-inc-history/>.
