Brochure & Order Form_Latin America B2C E-Commerce Report 2012

LinkedIn XING Twitter Facebook

- 1 -

Phone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

Publication Date December 2012

Language English

Format PDF & PowerPoint

Number of Pages/Charts 184

Covered Countries Top Country: Brazil Additional Countries: Argentina, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela

Price Single User License: € 3,450 (excl. VAT) Site License: € 6,900 (excl. VAT) Global Site License: € 10,350 (excl. VAT)

Latin America B2C E-Commerce Report 2012 December 2012

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

Provided by

December 2012

- 2 -

LinkedIn XING Twitter FacebookPhone: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

Latin America B2C E-Commerce Report 2012

Key Findings

Company and Product Information

Covering 10 Latin American Countries

• The most purchased online product categories in Latin America in July 2012 were

“Apparel and Accessories”, “Computer Electronics”, and “Music, Movies or Videos”.

• In 2011, Brazil accounted by far for the highest share of B2C E-Commerce sales in Latin America.

• In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce

market, in terms of the time spent on the website, followed by Lojas Americanas and Magazine Luiza.

• It is expected that almost half of all Internet users in Argentina will shop online in 2016.

• New payment options were helping consumers in Mexico to buy online even if they do not have credit

cards.

About our Reports

Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions

A list of advantages• yStats.comprovidessecondarymarketresearch:Byusingvarioussourcesofinformationweensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.• Theanalyses,statisticalreportsandforecastsareonlybasedonreliablesourcesincludingnationaland internationalstatisticaloffices,industryandtradeassociations,businessreports,businessandcompany databases, journals, company registries and news portals.• OurinternationalemployeesresearchandfilterallsourcesandtranslaterelevantinformationintoEnglish. This ensures that the content of the original studies is correctly interpreted.• yStats.comdeliversallresearchresultsasPowerPointfiles.Alldatacanthereforebeuseddirectlyforboard presentations or be individually adapted. • Ifrequired,yStats.comprovidesin-depthanalysisforallresearchprojects.Simplysendusarequest.

About yStats.com

• yStats.comhasbeencommittedtoresearchup-to-date,objectiveanddemand-baseddataonmarketsand competitors from various industries since 2005. • HeadquarteredinHamburg,Germany,thefirmhasastronginternationalfocusandisspecializedin secondary market research. • Inadditiontoreportsonmarketsandcompetitors,yStats.comalsocarriesoutclient-specificresearch.• ClientsincludeleadingglobalenterprisesfromvariousindustriesincludingB2CE-Commerce,electronic payment systems, mail order and direct marketing, logistics as well as banking and consulting.

1. MANAGEMENT SUMMARY 3. BRAZIL (Top Country)

• B2C E-Commerce Trends, 2012

• B2C E-Commerce Trends, 2011/2012

• Cross-BorderinternationalOnlineShoppingTrends,2011/2012

• Internet Usage and B2C E-Commerce Trends among Seniors, 2011/2012

• B2C E-Commerce Trends on Valentine‘s Day and Mother‘s Day, 2012

• Breakdown of B2C E-Commerce Sales in Latin America, by Country, in %, 2011

• BreakdownofOnlineShoppingFrequency, in%ofOnlineShoppers,April2012

• TimespentbetweenOnlineResearchandOnlinePurchase, byTimeRangeandProductCategory, in%ofOnlineShoppers,March2012

• MainReasonsnottoshopOnline, by Product Category, incl. Shipping in % of Internet Users, July 2012

• Preferred Payment Methods, in%ofOnlineShoppers,12MonthstoMay2012

• B2C E-Commerce Delivery Trends, 2011/2012

• M-Commerce Trends, 2011/2012 and Share of Consumers using Mobile Phones in Purchasing Process, in %, 2011

• Mobile Payment Market Trends, 2012

• B2C E-Commerce Sales, in USD billion, 2007-2011

• B2C E-Commerce Sales, in USD billion, 2010-2015f

• B2CE-CommerceSales,inBRLbillion,2010-2013f

• B2CE-CommerceSales,inBRLbillion, H12011&H12012

• OnlineTravelSales,comparedtotheotherBRICCountries,inUSDbillion,2010-2016f

• ShareofB2CE-CommerceontotalRetailSales, in %, 2011 & 2016f

• Share of M-Commerce on total E-Commerce Sales, in%,H12012&2013f

• PurchasedOnlineProductCategories, in%ofOnlineShoppers,April2012

- 3 -

2. LATIN AMERICA: REGIONAL

• Breakdown of B2C E-Commerce Sales, by Country, in %, 2011

• B2C E-Commerce Sales, by Country, in USD million, 2005-2011

• B2C E-Commerce Sales in selected Countries, in USD billion, 2010-2016f

• ReachofE-CommercerelatedWebsiteCategories,by Category, in % of Internet Users, April 2012

• HowOnlineShoppersstarttheirOnlinePurchasingProcess, in %, July 2012

• MostimportantFactorswhenShoppingOnline,Voting from 1 to 4, 2012f

• OnlinePaymentTrends,2011

• PurchasedOnlineProductCategories, in%ofOnlineShoppers,July2012

• Internet User Penetration, by Country, in % of Individuals and in % Growth, January 2011 & January 2012

• Breakdown of Internet Users, by Country and Age Group, in %, January 2012

• OnlineShopperPenetrationinselectedCountries,in % of Internet Users, 2010-2016f

• OnlineShopperPenetration,byCountry, in % of Internet Users, 2011

• Social Network User Penetration in selected Countries, in % of Internet Users, 2010-2014f

• OnlineTravelSiteUse,byRegionandCountry, inMinutesspentperVisitorandin%Reach,June 2012

• OnlineTravelSales, in USD billion and in % annual Growth, 2010-2016f

• Mobile Internet Penetration, by Country, in % of Consumers, 2010-2012f

• M-Commerce Trends, 2012 and Share of M-Commerce on total B2C E-Commerce Sales, in %, July 2012


[email protected]


Table of Contents (1 of 4)

- 4 -

4. ARGENTINA

• Internet Activities, in % of Internet Users, Q1 2012

• ReasonsagainstOnlineShopping,in%,Q12012

• AverageperCapitaRetailand B2CE-CommerceSpending,inARS,2004-2011

• Social Network User Penetration, in % of Internet Users, 2010-2014f

• B2CE-CommerceSales,inARSbillion,2004-2011


• B2C E-Commerce Sales, in USD billion, 2010-2016f

• Breakdown of Internet Users, by Age Group, in %, January 2012

• OnlineShoppers,inmillions,2007-2011

• OnlineShoppers,in%ofInternetUsers,2010-2016f

• ShareofOnlineShoppersonInternetUsers,in%,Q1 2006 & Q1 2012

• Leading B2C E-Commerce Players, 2012

3. BRAZIL (Top Country) (cont.)

• PurchasedOnlineProductCategories,byGender,in%ofOnlineShoppers,April2012

• Purchased Mobile Product Categories, in % of Mobile Shoppers, May-June 2012

• InternetUsers,comparedtootherBRICCountries,in millions and in % Change, July 2011 & July 2012


• Mobile Internet Users, in millions and in % of Population, 2010-2016f

• OnlineShoppers, in millions and in % of Internet Users, 2010-2015f

• OnlineShopperPenetration,byAgeGroup, in % of Internet Users, April 2012

• BreakdownofuniqueVisitorstoRetailCategoryWebsites,byAgeGroup,in%,December2011

• BreakdownofuniqueVisitorstoRetailCategoryWebsites,byRegion,in%,December2011

• Leading B2C E-Commerce Players, 1-10, 2012


• Most engaging B2C E-Commerce Sites, comparedtototalRetail,inAverageMinutes,Average Pages and Average Visits per Visitor, December 2011

• MercadoLibre:Profile

• MercadoLibre:NetRevenuesandYear-on-YearRevenueGrowth,inUSDmillionandin%, Q3 2011-Q3 2012

• Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons, Items and %, Q3 2011 & Q3 2012

• LojasAmericanas:Profile

• MagazineLuiza:Profile

• NewsaboutAmazoninBrazil,October2012

• NewsaboutOttoGroupinBrazil,2012

• TopTravelDomains/Websites,byUniqueVisitors,in thousands, July 2012

5. CHILE

• B2C E-Commerce Trends, 2012

• B2C E-Commerce Trends, 2012 and ShareofOnlineShoppersonInternetUsers,in%,2012f

• M-Commerce Trends, 2011


• E-Commerce Sales, in USD billion, 2010 & 2011 and Breakdown of E-Commerce Sales into Goods and Services, in %, 2011

• Internet Users, in millions, June 2012 & June 2015f


• OnlineShoppers,in%ofInternetUsers,2010 & 2011

• Leading B2C E-Commerce Players, 2012

• RankingofRetailWebsites,in%,June2012

• RankingofGroupDiscountWebsites,in%,June 2012


[email protected]



- 5 -

8. MEXICO (cont.)

• OnlineSpendinginTermsofdisposableIncome,compared to other Countries, in%ofOnlineShoppers,January-February2012

• OnlineandMobilePaymentTrends,2011/2012

• PaymentMethodsforOnlineShopping, in%ofOnlineShoppers,2011&2012f

• LocationswhereSmartphoneUsersgoOnlineviaSmartphone,in%ofRespondents,March2012

• Social Network User Penetration, in % of Internet Users, 2010-2014f

• F-Commerce Use, in % of Internet Users, 2011

• B2C E-Commerce Sales, in USD billion and in % annual Growth, 2008-2012f


• B2C E-Commerce Sales, in USD billion and in % annual Growth, 2010-2016f

• E-Commerce Sales (B2C and C2C), in USD billion and in % annual Growth, 2011-2017f

• ShareofOnlineRetailontotalRetailSales, in USD billion and in %, 2010 & 2016f

• Share of Travel on total B2C E-Commerce Sales, in %, Q2 2012

• PurchasedOnlineProductCategories, in%ofOnlineShoppers,2011&2012f

• Internet Users, in millions and in % annual Growth, 2006-2011

• InternetPenetration,byRegion,in%ofInhabitants,2011

• Breakdown of Internet Users, by Gender, in %, 2011

• Breakdown of Internet Users, by Age Group, in %, 2011


• OnlineShopperPenetration,in%ofInternetUsers,2010-2016f

• OnlineShopperPenetration,in%ofInternetUsers,2010 & 2011

• BreakdownofOnlineShoppers, by Age Group and Gender, in %, 2012f

6. COLOMBIA

• E-Commerce Trends, 2011/2012• OnlineActivities,in%ofInternetUsers,2011• Breakdown of E-Commerce Sales, by Type of Sale,

in %, 2011• B2C E-Commerce Sales, in USD million, 2007-2011• E-Commerce Sales, in USD billion, 2011 & 2012f• Internet Users,

in millions and in % of Country Population, 2010 & 2011


• OnlineShoppers,inthousands,2011&2012f• OnlineShopperPenetration,byCity,

in % of Internet Users, 2011• Leading B2C E-Commerce Players, 2012

7. ECUADOR

• B2C E-Commerce Trends, 2012• Internet Users,

in millions and in % of Country Population, 2008-2011

• OnlineShopperPenetration,byCountry, incl. Ecuador, in % of Internet Users, 2011

8. MEXICO

• B2C E-Commerce Trends, 2012• Internet Access, by Device, in % of Internet Users,

2011• Internet Activities, in % of Internet Users, 2011• Shopping-relatedReasonsforInternetUsage,in%,

2011• ReasonsforOnlineShopping,in%OnlineShoppers,

2012f• ReasonsagainstOnlineShopping,

in % of Internet Users, 2012f• B2CE-Commerce,byMexicanandforeignWebsites,

in%ofOnlineShoppers,2010-2012f• Average per Capita B2C E-Commerce Spending,

in%ofOnlineShoppers,2010-2012f


[email protected]



- 6 -

11. URUGUAY

• Internet Activities, in % of Internet Users, June 2012

• ReasonsagainstOnlineShopping, in%ofIndividualsneverhavingshoppedOnline,June 2012

• PurchasedOnlineProductCategories, in%ofOnlineShoppers,June2012

• Internet User Penetration, in % of Individuals, 2008-2010 & 2012f

• Internet User Penetration, by Gender, in % of Individuals, June 2012

• Internet User Penetration, by Age Group, in % of Individuals, June 2012

• Location of Internet Use, by Location, in % of Internet Users, June 2012

• Breakdown of Mobile Internet Usage, in % of Internet Users, June 2012

8. MEXICO (cont.)

• OnlineShoppingFrequency,in%,2010-2012f



• DistribuidoraLiverpoolS.A.:Profile

• MercadoLibreS.A.:Profile

• MercadoLibre:NetRevenuesandYear-on-YearGrowthRates,inUSDmillionandin%, Q3 2011-Q3 2012

• Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons, Items and in %, Q1 2012 & Q3 2012

9. PARAGUAY

• Internet Usage Trends, 2011 and WeeklyInternetUse,byAgeGroup,inHours,December 2011

• Internet Activities, in % of Internet Users, 2012f

• E-CommerceSalesandGrowth,inPYGbillion,2010-2012f

• Internet Penetration, in % of Individuals, 2011/2012 & 2012/2013f

10. PERU

• KeyOnlineCategories,comparedtoGlobal,in%Internet Users, January 2012

• B2C E-Commerce Sales, in USD million and in % annual Growth, 2005-2011

• OnlineRetailCategoryReach,byCategory, in % Internet Users, January 2012

• Share of Internet Users, in % of Individuals, January 2011 & January 2012


• LeadingRetailSites, in%ReachandinAverageMinutesperVisitor,January 2012

12. VENEZUELA

• B2C E-Commerce and Internet Usage Trends, 2011/2012

• OnlineActivitiesofInternetUsers, in % of Internet Users, 2011

• ReachofE-CommercerelatedWebsiteCategories,by Category, in % of Internet Users, April 2012

• B2C E-Commerce Sales, in USD billion, 2008-2012• ReachofRetailSubcategories,bySubcategory,

in % of Internet Users, April 2012• Internet Users,

in millions and in % of Country Population, 2007-2011

• Growth in Internet Users, compared to other selected Countries, in %, April 2012 vs April 2011

• Breakdown of Internet Users, by Age Group and Gender, in %, 2011

• Breakdown of Internet Users by Age Group, in %, January 2012

• LeadingRetailWebsites,byAudienceReach, in % of Internet Users, April 2012

• LeadingTravelWebsites,bytotalUniqueVisitors,in thousands, April 2012


[email protected]



We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS

Do not shop Online30%

Shop Online70%

75

In 2012, the average Chilean household is expected to spend USD 158 (EUR 125) a year shopping online, with Falabella being a leading shop. Chile: B2C E-Commerce Trends, 2012 and Share of Online Shoppers on Internet Users, in %, 2012f

Source: CNBC, June 2012

As of mid-2012, Chile’s B2C E-Commerce market had a value of USD 749 million.

On average, every household in Chile has four credit cards that can be used for online shopping.

Furthermore, an average of USD 158 a year are spent shopping online by Chilean households.

One reason for Chile’s strong online shopping figures is the country’s good technology infrastructure.

Regarding online retailers, the local players Falabella and Cencosud represent a combined market share of 39% and US giant Wal-Mart holds a further 20%. The latter aims at becoming the largest online retailer in Chile by 2017.

Share of Online Shoppers on Internet Users, in %, 2012f

We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS

32

After credit cards, “Boleto” was the most preferred payment method of online shoppers in Brazil in the 12 months leading to May 2012. Brazil: Preferred Payment Methods, in % of Online Shoppers, 12 Months to May 2012

3%

7%

35%

0% 10% 20% 30% 40% 50%

Cash-on-Delivery

Debit Card

Boleto

Note: Boleto is an electronic invoice payment method in Brazil Source: NIC, May 2012

The most popular payment method of online shoppers in Brazil in the 12 months leading to May 2012 was credit card.

- 7 -


[email protected]


Samples

- 8 -


[email protected]


Report Order FormREPORT ORDER FORM

yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg

Telefon: +49 (0) 40 - 39 90 68 50Fax: +49 (0) 40 - 39 90 68 51

[email protected]

www.twitter.com/ystatswww.facebook.com/ystats

PlacE YOuR ORDER as FOllOws

Call us at + 49 40 39 90 68 50

Fax us at + 49 40 39 90 68 51 using the form below

Scan and Email us at [email protected] using the form below

cHOOsE YOuR lIcENsE TYPE aND REPORTs

Please confirm the license type you require:

Single User License Site License1 Global Site License2

Report Title Publication Date Price (€)

aN INvOIcE wIll bE sENT TO YOuR cOMPaNY. PlEasE cOMPlETE YOuR cONTacT DETaIls.

Title: Mr/Mrs/Ms First Name

Last Name

Job Title

Company

Email Address

Telephone Number

Fax Number

Address

City State/Province

Country Post Code/ZIP

Your Order is subject to our Terms & Conditions as attached hereto.All Forms must have a signature to confirm your order:

Signature

Where did you find us?

Google/Search Engine

Google Adwords/Online Advertising

Article in Trade Journal

Press Release

Social Media

Recommendation

Others: ________________________

Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact informa-tion will not be sold to other organizations.

1) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price.2) Global Site Licenses, allowing all worldwide users of an orga-nization to access the report, are available for triple the price.

EU Companies must supply VAT No

Purchase Order No(if required)

Order Date


- 9 -


[email protected]


Terms and Conditions1. SCOPE1.1 The following terms and conditions apply to our entire contract (the “Contract”) between

yStats.comGmbH&Co.KG(hereinafteralsoreferredtoas“we”or“us”)withourcustomersregarding (i) research services, (ii) the purchase of reports, and (iii) any other contracts between us and our customers executed by reference to these terms and conditions (any reports and other services and products which we may make available to the customer under a Contract hereinafter the “Products”).

1.2 Any terms and conditions of our customers are hereby expressly rejected. Agreements con-trarytothesetermsandconditionsrequireourwrittenconfirmation.IncaseofdeviationsbetweenthesetermsandconditionsandthecontentsoftheOrderForms,thecontentsoftheOrderFormshallprevail.

2. OFFERS, ORDERS2.1 Withrespecttoresearchservices,weusuallysubmitanoffertothecustomerintheformof

a“ResearchOrderForm”accompaniedwithaproposalstatingthenatureoftheissuetoberesearched,theservicestoberendered,thetimerequiredforthestudyandthefeedue.

2.2 Withrespecttothepurchaseofreports,weusuallysubmitanoffertothecustomerintheformofa“ReportOrderForm”accompaniedwithproductbrochurestatingthecontentsofthe report and the fee due. In this respect, our customers may chose between two types of Products,namely(i)ourProduct“MarketReports”and(ii)ourProduct“FullAccessGlobalE-CommerceReports”.

2.3 IfacustomerordersourProduct“MarketReports”,thecustomergetsaccesstotheorderedreportasidentifiedintheReportOrderFormandthecustomermayusethatreportinaccor-dance with Section 4.3 below and the other provisions of the Contract.

2.4 IfacustomerordersourProduct“FullAccessGlobalE-CommerceReports”,thecustomergets access to any standard reports (for the avoidance of doubt excluding reports published in connection with any research services) focussed on the “Internet & E-Commerce” industry as generally published by us during the twelve (12) months prior to the execution of the Contractandduringthesubscriptiontermasidentifiedinthe“ReportOrderForm”asofthedate of the execution of the Contract (i.e. one, two or three years), and the customer may use those reports as a “Global Site License” in accordance with Section 4.3 below and the other provisions of the Contract.

2.5 Unless expressly agreed otherwise in writing, the contents of our offers may not be made available in whole or in part to any third party outside the organization of the customer without our prior written consent.

2.6 Ouroffersarenotbindingandsubjecttochangewithoutnoticeuntilacceptancebythecustomer.Ourorderswillbecomelegallybindinguponacceptancebythecustomer.Avalidacceptancerequirestheexecutionofour“ResearchOrderForm”orour“ReportOrderForm”respectively(eachsuchdocumenthereinafterthe“OrderForm”)byadulyauthorizedrepre-sentativeofthecustomerandthesubmissionoftheOrderFormtousviafacsimileoremailwithpdf-attachment.Wewillprovidethecustomerwiththeaccessdatarequiredtoaccessthe ordered Product(s) with two (2) days as of the execution of the Contract.

3. TERMS OF PAYMENT3.1 ThecontractuallynegotiatedpricesaretobederivedexclusivelyfromtheOrderFormand/or

the documents referenced therein.3.2 All prices are net and without transportation costs, if applicable. Value Added Tax, if applica-

ble, at the statutory rate shall be added to all fees payable hereunder.3.3 Wemaydemandanadditionalfeeforservicesthatgobeyondthescopeasagreedunderthe

OrderFormincasesuchadditionalProductsarerequestedbythecustomer.3.4 WewillsendourinvoicetothecustomeruponexecutionoftheContract,unlessagreed

otherwiseintheOrderForm.IntheeventthatthecustomerordersourProduct“FullAccessGlobalE-CommerceReports”,wewillsendourinvoiceforthefirstcontractyearuponexe-cutionoftheContractandtheinvoice(s)foranysubsequentcontractyear(s),ifany,uponcommencementofanysubsequentcontractyear.

3.5 All payments shall be due and payable within thirty (30) days following the date of our invoice without any deductions. The customer will be in default one day after the expiry date withoutanyfurtherwarningnoticebeingrequired.

3.6 All customers‘ rights of retention or set-off are hereby excluded to the extent that they are notbasedonthesamecontractualrelationship.Retentionsorset-offsareallowedonlyifthecustomer‘s claim is nondisputed or has become unappeasable.

3.7 In the event of a customer‘s default in payment or other apparent credit unworthiness, all remaining claims against that customer shall become immediately due and payable in full. Weshallthenbeentitledtorescindpaymenttermspreviouslyagreeduponandtodemandpayment in advance or other appropriate security with respect to pending deliveries. A customershallbedeemedunworthyofcreditinparticularwhenhefilesapetitioninban-kruptcy or composition proceedings.

4. INTELLECTUAL PROPERTY RIGHTS AND INDEMNITIES4.1 All copyrights and other intellectual property rights in connection with our Products remain

with us. All data carriers remain our property. The customer may not modify, publish, trans-mit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or in any way exploit any of the Products made available by us, in whole or in part, except as expressly permitted under the Contract.

4.2 Upon delivery of the Products to the customer and payment of the agreed fee, the customer obtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Products provided to the customer for its internal purposes or any additional purposes set out in the OrderForm.ArighttoresellourProductsrequiresourpriorwrittenapproval.

4.3 Intheeventthatthepartiesagreeona“SingleUserLicense”undertheOrderForm,thismeans that only one individually named user of an organization shall be entitled to access thereport.Intheeventthatthepartiesagreeona“SiteLicense”undertheOrderForm,thismeansthatalluserswithinagivengeographicallocation(asspecifiedintheOrderForm)of an organization shall be entitled to access the report. In the event that the parties agree on a “Global Site License”, this means that all worldwide users of an organization shall be

entitled to access the report. In both cases, the term “organization” refers to the company of thespecificcustomeronlyandexcludesanythirdpartiesincludingaffiliates.

4.4 Wemustexpresslybenamedastheauthorofanydatathecustomerprocessesfurtherascontractually negotiated.

5. TECHNICAL INFORMATION5.1 WeshallprovideourProductsinstandardizeddataformats.5.2 The customer must ensure that he has the corresponding technical resources to make use of

these data. The customer may not derive any claims in this connection on grounds of breach of obligation.

6. DEFECTS AS TO QUALITY6.1 Noclaimsfordefectsastoqualityaretriggeredbyinsignificantdiscrepanciesbetweenour

productsandservicesandthewarrantedqualityorfitnessforuse.6.2 Likewise,noclaimsfordefectsastoqualitymaybederivedfromentrepreneurialrisks–

e.g.,withregardtoquestionsofentrepreneurialdiscretion,anerroneousassessmentofthemarket situation or the failure to recognize a business action’s merit.

6.3 Defect-based claims are further excluded in cases of excessive or improper use or in connec-tionwithdamagescausedbyextraordinaryconditionsnotreflectedintheOrderForm.Thisisalsotrueincasesofsubsequentchangesmadebythecustomersorthirdpartiesunlesssuch changes do not affect the analysis and removal of a given defect.

6.4 Claimsfordefectsastoqualityexpirewithinoneyearfromthecommencementofthelegalstatute of limitation. This limitation does not apply to the extent that applicable law stipu-lates a longer period in cases of intentional or grossly negligent breaches of duty on the part of us, fraudulent concealment of a defect and injuries to life, body and health.

6.5 Claims for damages and the reimbursement of expenditures are further subject to Section 8.7. LEGAL DEFECTS7.1 Weareliableforproductsandservicesinfringingonthird-partyrightsonlyifandtothe

extent that our products and services are used in accordance with the agreed contractual requirements.

7.2 Unless agreed otherwise, our liability for the infringement on third-party rights is limited to the territory of the European Union and the European Economic Area as well as the place of itsservices’properuseasagreedundertheapplicableOrder.

7.3 In the event that a third party asserts claims against the customer, alleging that a service performed by us violates its rights, the customer shall promptly notify us. If a service rendered by us violates thirdparty rights, we shall choose one of the below actions, duly taking into consideration the customer’s interests:

a) procuring for the customer the right to use the service; b) revising the service to render it free of legal violations; or c) withdrawing the service and refunding to the customer any related compensation paid,

asadjustedbyanadequateuserfee,ifwecannoteffectanotherremedyatareasonableexpense.

7.4 Uponourrequest,theCustomershallassistuswiththedefenseagainstclaimsaccordingtothis section 7, with us reimbursing the Customer for any expenditures and costs incurred as a result, although each of the Parties bears the costs of the use of its own personnel.

7.5 Claims the Customer may hold for legal defects expire in accordance with Section 6.4.7.6 Claims for damages and the reimbursement of expenditures are further subject to Section 8.8. LIABILITY8.1 In cases of intentional misconduct and gross negligence, we are fully liable pursuant to

applicable law.8.2 Ourliabilityincasesofsimplenegligenceislimitedasfollows:weareliableonlyifandto

theextentthatweviolatedamaterialcontractualobligation(cardinalobligation)–i.e.,anobligationthat(i)theCustomerreasonablyrelieduponatexecutionoftheapplicableOrderFormand(ii)wasofcriticalsignificancetotheoutcomeofperformance.Asregardspropertydamageandfinancialloss,suchliabilityislimitedtotypicalandforeseeabledamages;innoeventwillwebeliableforanyincidental,special,punitiveorconsequentialdamages,lossofprofitsorlossofdatainsuchcase.

8.3 Ourliabilityfordamagesunderwarranties(Beschaffenheitsgarantien)islimitedtoinstancesin which the warranty expressly includes such liability.

8.4 Claims for the reimbursement of expenditures and other liability claims asserted by the Customer against us are subject to sections 8.1 through 8.3.

9. CONFIDENTIALITY9.1 ThePartiesshallholdinstrictconfidenceforanindefiniteperiodoftimealldataand

information materials of which they gain knowledge as part of a Contract, be it orally, in writing or otherwise, directly or indirectly, provided that such data or information materials aredesignatedconfidentialormustbeconsideredconfidentialbasedontheirnature,andshallusethemexclusivelyaspartoftheservicescoveredbytherelevantOrder.Thisdutyofconfidentialityexcludesdataandinformationmaterialsthat:

a) were already known or accessible to any third party at the time of disclosure; b) one of the parties legitimately receives from a third party following disclosure, and such

thirdpartyisnotboundbyadutyofconfidentialityinrelationswiththeotherParty; c) must be disclosed by order of and to a government agency or another competent third

party; and d)mustbedisclosedtolegalortaxadvisorsofthecontractualcustomerinquestionfor

consulting purposes. In the cases of Sections c) and d), the parties shall (i) promptly inform each other about a

givenrequestandpriortodisclosingconfidentialinformation,and(ii)limitthedisclosureofconfidentialinformationtotheminimumrequired.

9.2 WemayusetheCustomerasareferencesolongasnocontractualdetailsaredivulged.10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS10.1PlaceofpaymentisHamburg,Germany.10.2 All disputes arising from or in connection with any Contract between the parties shall be

resolvedthroughthecourtsofHamburg.GoverninglawisGermanlaw.

Business

Brochure & Order Form_Latin America B2C E-Commerce Report 2012