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By James Perrin (@koozai_james) BROADENING YOUR CONTENT MARKETING

Broadening Your Content Marketing - Content Strategy Lightning Talk

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Page 1: Broadening Your Content Marketing - Content Strategy Lightning Talk

By James Perrin (@koozai_james)

BROADENING YOURCONTENT

MARKETING

Page 2: Broadening Your Content Marketing - Content Strategy Lightning Talk

OUT WITH

THE OLD

IN WITH

THE NEW

Page 3: Broadening Your Content Marketing - Content Strategy Lightning Talk

• BLOG SPINNING• ARTICLE MARKETING• LINK WHEELS• BLOG NETWORKS

Page 4: Broadening Your Content Marketing - Content Strategy Lightning Talk

Work Smarter, Not Harder!

It’s About Quality, Not Quantity

Page 5: Broadening Your Content Marketing - Content Strategy Lightning Talk

Social Shares Drive Increased

Traffic & Exposure

Page 6: Broadening Your Content Marketing - Content Strategy Lightning Talk

GETCONTENTIDEAS

Page 7: Broadening Your Content Marketing - Content Strategy Lightning Talk

COMPETITORANALYSIS

Page 8: Broadening Your Content Marketing - Content Strategy Lightning Talk

WHO’SSHARING WHAT?

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IMPLEMENTING YOUR CONTENTSTRATEGY

Website Blog

Guest Blog

PR Mentions

Infographic

Whitepaper

Survey Creation

Image Sharing

Videos

Page 10: Broadening Your Content Marketing - Content Strategy Lightning Talk

WEBSITE BLOG

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GUEST BLOG

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PR MENTIONS

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INFOGRAPHICS

83 Google+ Shares

350 Tweets

65 Facebook Likes

132 Backlinks

Page 14: Broadening Your Content Marketing - Content Strategy Lightning Talk

WHITEPAPERS

Page 15: Broadening Your Content Marketing - Content Strategy Lightning Talk

SURVEY CREATION & PROMOTION

Page 16: Broadening Your Content Marketing - Content Strategy Lightning Talk

VIDEOS

Page 17: Broadening Your Content Marketing - Content Strategy Lightning Talk

IMAGE SHARING

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COMMUNITY BUILDING

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CREATE A PLAN

Page 21: Broadening Your Content Marketing - Content Strategy Lightning Talk

THANK YOU FOR LISTENING

@[email protected] 485 1262

koozai.com