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Bringing Your CU into World 2.0 for the Minnesota Credit Union Network's annual marketing conference, November 2008.
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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
BRINGING YOUR CU INTO
WORLD 2.0A HANDS-ONWORKSHOPMorriss Partee
WEB 1.0
STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
WORLD 2.0:I can get
• ANY information about• ANYthing, ANY place,
ANY one, or ANY businessat ANY TIME.
(oh, and I can’t get lost, either)
Time for a magic trick
46645
GOOD NEWS!Now is our time to shine
• Democratically controlled• Open, honest• Authentic• Local• A solid deal!
100 YEARS AGO
What never worked for us
Word of Mouth
Countries by Population
1. China 1,300 m2. India 1,100 m3. United States 305 m4. MySpace 245 m5. Indonesia 228 m
Countries by Population
9. Russia 141 m10. Japan 127 m11. Mexico 106 m12. Facebook 100 m13. Phillipines 90 m
Facebook Members
0
25
50
75
100
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members
52 million
Founded
1 mil
HighSchools
Regions
CoverFast Company
100 million
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.
-Cone Business Study, Sept. 2008
http://www.coneinc.com/content1182
*60% of Americans currently use social media.
craigslist
SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG
BLOCKED? WTF?
What should I do now?
CU social media case studiesVancity CU, Vancouver, Change EverythingCommon Wealth CU, Alberta, Young & FreeVerity CU, Seattle, We are V blogUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Carolina Postal CU, NC, I love my hooptyCommunity Choice CU, Des Moines, The Bills
Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts
What it is: Community blog to make Vancouver and BC a better place to live
Results: Featured coverage in local media, including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CU
New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari StormVP Marketing
Verity CUSeattle WA
MemberNote
MemberNote29% 41-5528% 25-4023% 56+
11% 18-24
HOW DO YOU
MEASURE?
Financial:Webinar salesOnline Switch Kit salesExecutive Membership sales
Community:Daily Visitors7-day Visitors31-day visitorsNo. of discussion messages, daily, weeklyNo. of documents contributed
TIME TO JUMP IN!
Join/Participate in
YOUR
online community:
www.EverythingCU.com
Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on Facebook, Twitter, LinkedIn
IS YOUR CU READY?
CREATING A BLOG
1. FREE AND OPEN DISCUSSION
2. CONTRIBUTE REGULARLY
3. UNDERSTAND THAT IT’S NOT A DIRECT REVENUE SOURCE
READY FOR A BLOG?
LEARN BLOG ETIQUETTE
http://weblogs.about.com/od/blogethics/
GETTING READY
Before You Start
BE A HUMAN BEING, NOT AN ORGANIZATION
GETTING READY
Before You Start
PICK ONE:
1. BLOGGER - FREE
2. TYPEPAD - $ 14.95/mo.
3. WORDPRESS - FREE
TAKE ACTION!
Start Your Blog Now!
DECIDE WHO HAS PERMISSION TO WRITE, AND SET UP ACCOUNTS FOR THEM.
TAKE ACTION!
Start Your Blog Now!
BEFORE YOUR FIRST ENTRY:
CREATE AN “ABOUT ME” OR “ABOUT US”
PAGE
TAKE ACTION!
Start Your Blog Now!
MAKE YOUR FIRST ENTRY!
FIRST ENTRY TIPS:
TAKE ACTION!
Start Your Blog Now!
• BACKGROUND OF CU• YOUR BACKGROUND
• PURPOSE OF CU/THIS BLOG
HELPING YOUR MEMBERS
TAKE ACTION!
Good Topics
Preventing Identity TheftHow to Improve Your Credit Score
How to Buy Your First HomeHow to Save Money
Activities in Your Member’s CommunitiesMaking the World a Better Place
Blogging Outreach Program
Marketing 2.0
Verity CU, Seattle
Vancity CU (Change Everything), Vancouver BC
Old Hickory CU, Nashville
Life & Times of a CU Employee, MaPS CU
TAKE ACTION!
CREDIT UNIONS BLOGGING
