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Leanne Wyvill 23 July 2014
www.presencecommunications.com.au
Brilliant Emails to Make You Shine
What do diamonds and emails have in common?
Writing and sending emails that will
• improve your relationships with colleagues and clients
• help you get the responses you want
• promote your professional reputation
This session is about…
We’re going to explore
• why valuing email skill is important
• when to email (or not)
• structure and sequence techniques
• style and tone tips
• how to polish your email gems
Understand the impact on brand and professional reputations
Consider the readers’ needs and expectations
Plan and structure purposeful, meaningful messages
Apply language techniques
Objectives & Outcomes
Why are Email Skills Important?
• Emails are forever
• Confidentiality is not guaranteed
• Email is not always the best way to communicate
• Consistency builds brand awareness and motivation
Purposeful = Positive
• What do I want to achieve with the communication?
• Is email the best way to make that happen?
• Use it but don’t abuse it
• Time it right
Structure & Sequence Tips
• Match subject line and email content
• Segue into your message
• Specify the connection, benefit and importance
• Explain what you want the reader to do
• Keep it short and focused
• Use subheadings, bullet points, numbering
Send It With Style
• Tone & word choices
• Salutations and sign-offs
• I’M NOT DEAF! • Plain or HTML?
• Font and colour choices
• Emoticons & social media speak
• Signatures
Send It With Style
• Tone & word choices
• Salutations and sign-offs
• I’M NOT DEAF! • Plain or HTML?
• Font and colour choices
• Emoticons & social media speak
• Signatures
Polish the Gems
• Spilling, punc.tu.a.tion & grammatically
• Spelling, punctuation & grammar
• It’s all in the timing
• Reply without regret
• Breathe, draft, revisit
• BIG isn’t always better
What did we learn?
• Why are emails are like d_ _ m _ _ _ s ?
• Emails with a clear p_ _ p _ _ e and r _ l _ v _ n _ c_ are more likely to be read.
• Explain what you want the reader to _ _ and _ _ _ _.
• Choose w_ _ _ s and t_ _ e wisely.
• Why do s_ _ll_ _g, _un_tua_ _ion and g_am_ar matter?