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This is a brief overview to what are social media and what are airlines already doing on them.
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Brands & Social Media
How to get benefit out of engaging with
your customer
Web 2.0
Definition:
“The term "Web 2.0" is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.”
Source: Wikipedia
- Web 2.0 is a term borned to name all that kind of sites were the user has the ability to collaborate and participate not being a merely spectator.
- We can find many different sites and platforms among all this but the main ones are: social networks, collaborative sites, blogs and any other place online where the user has it hole for showing himself.
Main web 2.0 applications
Why using Social Media?
The crowd is in there
They are already talking about you
It makes your brand better known
You get direct feedback
You communicate directly and more effectively
You give a better image of brand personality
Augment brand exposure to your customers and prospects
Conversation is out there
If the brand is able to:
Engage in real conversation with your customer.
Speak as it is one of them
Explain its business movements
Give answer to customer needs and requests
Make customer feel they are taken in consideration
… the loyalty and ability to gain new customers will be increased dramatically.
Conversation is out there
The image above shows the tag cloud of the most hot topics on the date of the catastrophic accident of Air France flight from Rio de Janeiro to Paris
Real cases on the
airlines industry
Airlines & Social Media: Air France
Join travelers sharing same airport or flight
Offer tourism or allocation information
Allow the users to interact and receive a better service out of the brand
Airlines & Social Media: British Airways
Born to give London & New York visitors twin places on both cities.
Allows users to interact an promote places
Users become expert recommendators
Airlines & Social Media: American Airlines
This SN was borned to connect African American travelers with each other
Offers special events for the target and users share the options.
Airlines & Social Media: American Airlines
Thank you for your attention
For further information contact me on:
http://es.linkedin.com/in/paulmato
