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Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator
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Bridging the Gap: Using Social Media Effectively to
Connect with Your Members and Patients
Joint Commission on Sports Medicine and Science Annual Meeting
February 3, 2012
Your Panelists
• Sarah Bild, Senior Manager, Digital Strategy and Planning, Gatorade
• Dave Ellis, President, Collegiate & Professional Sports Dietitians Association
• David Sadler, Associate Executive Director of Programs and Services, National Athletic Trainers’ Association
• Moderator: Elizabeth Weaver Engel, Director, Marketing & Sponsorship, Children’s Hospital Association
Agenda
• Setting the Stage• Strategy and Policy• Case Studies– Gatorade– CPSDA– NATA
• Q&A• That’s a Wrap!
Setting the Stage
• Your Questions• Survey Results
Setting the Stage
http://socialtimes.com/2011-social-media-all-stars_b80729
Setting the Stage
800+ million users, 50% log in on any given day, 350 million access through mobile device
over 94 million people visit each month
90+ million users
100 million active users, 55% tweet from mobile devices
second largest search engine (behind Google)
164+ million blogs
(References)
• FB: https://www.facebook.com/press/info.php?statistics• LI:
http://www.booleanblackbelt.com/2011/09/linkedin-user-demographics-and-visitor-statistics-2011/
• Google+: http://www.pcmag.com/article2/0,2817,2399108,00.asp
• Twitter: http://gigaom.com/2011/09/08/twitter-ceo-we-have-100m-active-users/
• Blogs: http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part1/
Setting Strategy
• What are your goals?
• How are you going to get there?
• How will you KNOW you got there?
Setting Policy
• Don’t re-invent the wheel• K.I.S.S.• Assessing and mitigating risk• Remember: your OTHER policies are all still in
effect• Remember: your staff and members are ALREADY
talking to each other• What we’re doing hasn’t changed, we just
have new options for how we do it
Common Elements
• Follow all other applicable policies• Write in the first person• Be transparent• Be accurate• Be respectful and considerate• Respect copyright laws• Respect work commitments• Play by the rules• Don’t reveal confidential information
Watch Out For…
• User guidelines for staff v. user guidelines for volunteers
• Crisis communications• Anti-trust• HIPPA• Intellectual Property
http://www.youtube.com/watch?v=3SuNx0UrnEo
That’s a Wrap!
Sarah Bilde: [email protected]
Dave Ellis, RD, CSCSe: [email protected] w: www.sportsrd.org /
www.daveellisbio.comfb: www.facebook.com/dave.r.ellist: @fuelingtacticsli: www.linkedin.com/in/daveellis1
David Sadlere: [email protected] p: 972.532.8804m: 214.284.0739
Elizabeth Weaver Engel, MA, CAEe: [email protected] b: thx4playing.blogspot.com t: @ewengelli: www.linkedin.com/in/ewengel p: 703.797.6041
