BRIDGING DIRECT-

RESPONSE WITH BRAND

Babak Azad

ITrsquoS NO LONGER ldquoEITHERORrdquo

ldquoIrsquom not talking about richhellip

Irsquom talking about wealthrdquo

-Chris Rock

Agenda

bull Context Foundation

bull A New Paradigm

bull What yoursquore already doing

bull The New World Order

Direct-Response vs Brand

bull A few definitions

bull DR direct-to-customer measured media granular tracking

bull Brand historically ldquobrand advertisingrdquo

bull Pay to promote the name

bull No calls-to-action

bull For this context letrsquos think about a different definition of brand

bull Building a brand (not simply ldquodoing brand advertisingrdquo)

bull Having a brand

bull Knowing what your brand is trying to stand for (this presumes it is

intended to actually stand for something)

What is a Brand

bull The business school response

bull The measure of a brand is the premium people are willing to pay

for your product versus the generic version

bull What itrsquos not

bull A logo (anyone can make a logo)

bull But it is the recognition and understanding of what that

logo (or name) stands for

bull Similar to porn sometimes itrsquos hard to describe but you

know it when you see it

More Practically the Benefits

bull Higher enterprise value

bull Higher value in an acquisition

bull Word of mouth

bull More unattributed revenues

bull Fewer bad reviews

bull Fans coming to the brandrsquos rescue

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

ldquoIrsquom not talking about richhellip

Irsquom talking about wealthrdquo

-Chris Rock

Agenda

bull Context Foundation

bull A New Paradigm

bull What yoursquore already doing

bull The New World Order

Direct-Response vs Brand

bull A few definitions

bull DR direct-to-customer measured media granular tracking

bull Brand historically ldquobrand advertisingrdquo

bull Pay to promote the name

bull No calls-to-action

bull For this context letrsquos think about a different definition of brand

bull Building a brand (not simply ldquodoing brand advertisingrdquo)

bull Having a brand

bull Knowing what your brand is trying to stand for (this presumes it is

intended to actually stand for something)

What is a Brand

bull The business school response

bull The measure of a brand is the premium people are willing to pay

for your product versus the generic version

bull What itrsquos not

bull A logo (anyone can make a logo)

bull But it is the recognition and understanding of what that

logo (or name) stands for

bull Similar to porn sometimes itrsquos hard to describe but you

know it when you see it

More Practically the Benefits

bull Higher enterprise value

bull Higher value in an acquisition

bull Word of mouth

bull More unattributed revenues

bull Fewer bad reviews

bull Fans coming to the brandrsquos rescue

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Agenda

bull Context Foundation

bull A New Paradigm

bull What yoursquore already doing

bull The New World Order

Direct-Response vs Brand

bull A few definitions

bull DR direct-to-customer measured media granular tracking

bull Brand historically ldquobrand advertisingrdquo

bull Pay to promote the name

bull No calls-to-action

bull For this context letrsquos think about a different definition of brand

bull Building a brand (not simply ldquodoing brand advertisingrdquo)

bull Having a brand

bull Knowing what your brand is trying to stand for (this presumes it is

intended to actually stand for something)

What is a Brand

bull The business school response

bull The measure of a brand is the premium people are willing to pay

for your product versus the generic version

bull What itrsquos not

bull A logo (anyone can make a logo)

bull But it is the recognition and understanding of what that

logo (or name) stands for

bull Similar to porn sometimes itrsquos hard to describe but you

know it when you see it

More Practically the Benefits

bull Higher enterprise value

bull Higher value in an acquisition

bull Word of mouth

bull More unattributed revenues

bull Fewer bad reviews

bull Fans coming to the brandrsquos rescue

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Direct-Response vs Brand

bull A few definitions

bull DR direct-to-customer measured media granular tracking

bull Brand historically ldquobrand advertisingrdquo

bull Pay to promote the name

bull No calls-to-action

bull For this context letrsquos think about a different definition of brand

bull Building a brand (not simply ldquodoing brand advertisingrdquo)

bull Having a brand

bull Knowing what your brand is trying to stand for (this presumes it is

intended to actually stand for something)

What is a Brand

bull The business school response

bull The measure of a brand is the premium people are willing to pay

for your product versus the generic version

bull What itrsquos not

bull A logo (anyone can make a logo)

bull But it is the recognition and understanding of what that

logo (or name) stands for

bull Similar to porn sometimes itrsquos hard to describe but you

know it when you see it

More Practically the Benefits

bull Higher enterprise value

bull Higher value in an acquisition

bull Word of mouth

bull More unattributed revenues

bull Fewer bad reviews

bull Fans coming to the brandrsquos rescue

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

What is a Brand

bull The business school response

bull The measure of a brand is the premium people are willing to pay

for your product versus the generic version

bull What itrsquos not

bull A logo (anyone can make a logo)

bull But it is the recognition and understanding of what that

logo (or name) stands for

bull Similar to porn sometimes itrsquos hard to describe but you

know it when you see it

More Practically the Benefits

bull Higher enterprise value

bull Higher value in an acquisition

bull Word of mouth

bull More unattributed revenues

bull Fewer bad reviews

bull Fans coming to the brandrsquos rescue

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

More Practically the Benefits

bull Higher enterprise value

bull Higher value in an acquisition

bull Word of mouth

bull More unattributed revenues

bull Fewer bad reviews

bull Fans coming to the brandrsquos rescue

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

How about this

DR | Brand

Income | Wealth

Whatrsquos one without the other

Short-Term vs Longer-Term -gt Investment

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

If yoursquore still convinced of the importance

or value of a brand

bull Each one caused a memory a reaction or perhaps a

perception

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

How to build a brand

bull Where in the customer experience do you build brand

bull Do you actually consider the experience of a customer versus how

to maximize ROI and increase customer LTV

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Where do you build the brand

EVERYWHERE

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Brand-Building ndash What Yoursquore already Doing

bull Pre-purchase

bull Post purchase

bull When people arenrsquot really aware they need your product

bull The easiest way to build a brand

bull Create great products

bull Get them into the hands of customers

bull Do as much as possible to take care of your customers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Painful Disclosure

bull Yoursquore not going to be able to measure the impact in as

granular a level as yoursquore used to

bull Already happening with social media and cross-platform

attribution

bull Doesnrsquot mean you donrsquot place unique links or try

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Brief Note on Continuity

bull Strong association with DR marketers

bull Another name for subscription

bull Plenty of subscription businesses with a strong brand

bull And plenty with a bad rep

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Do your actions reflects your desires

bull How many MIDrsquos do you have

bull How many Facebook ad accounts do you open each

month

bull Would feel comfortable telling your mom or children about

your product claims

bull If interviewed on TV how concerned would you be to walk

someone through your business

bull By the way this is happening anyways -gt itrsquos called social media

reviews etc

bull Are your customers proud to wear your T-shirt

bull How do customers react when meeting you in person

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Pre-Purchase

bull Do you provide value to your customers even before they

buy or are they just a customer ID and invoice

bull How painful is your buying experience for a customer

bull Do customers clearly know what they are buying

bull How small is the fine print

bull This doesnrsquot mean

bull Donrsquot push

bull Donrsquot try increasing prices

bull Donrsquot try increasing LTV (it just might be over a different time

period)

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Post-Purchase

bull Whatrsquos it like to request a refund

bull Do you proactively add value for a customer

bull More offers donrsquot count

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Post-Purchase

bull Treat the customer like they would prefer to be treated

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

SoulCycle

bull No before-and-afterrsquos

bull Experience experience experience

bull Identity

bull Community

bull And more recently apparel

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

The New World of Creating Brands

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

The marketing phrase du jour

Content Marketing

bull Buzzfeed

bull They are not in the e-commerce business (yet) but

imagine if they were (or if they just started putting affiliate

links in their posts)

bull Where the world is going

bull The marriage of media and e-commerce

bull Facebook Video podcasts YouTube etc

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Instagram ndash Using the Only Clickable Link

to Drive Transactions

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Bethany Mota

bull adaf

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

What do they have in common

bull Created a connection

bull Trust

bull Likeability

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Video is only Growing

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Leveraging Content to Create More Content

httpswwwgaryvaynerchukcomcontent-content-content

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Snapchat

Russellrsquos Video

httpswwwyoutubecomwatchv=w13DntP3PWc

Clickable link in your email

httpswwwsnapchatcomadd[username]

No longer just for teeny-boppers

Content and Attention

bull The advantage of NOT starting from scratch

bull Starting with a LIST

bull Fans want more

bull Glenn Beck could be on 24 hours a day

bull Use media to build new media

bull TMZ Buzzfeed GaryVee

bull Drive organic results for a platform

Who is Your Brand

bull Are they advocates and evangelists

bull Do you ask them to be

bull UGC

bull Testimonials

bull Affiliate offers

bull Community Connection

bull Bridging online and offline

bull Meet-ups experiences (VidCon)

Questions

Babak Azad

babakbabakazadcom

wwwbabakazadcom

wwwlinkedincominbabakazad

Who is Your Brand

bull Are they advocates and evangelists

bull Do you ask them to be

bull UGC

bull Testimonials

bull Affiliate offers

bull Community Connection

bull Bridging online and offline

bull Meet-ups experiences (VidCon)

Questions

Babak Azad

babakbabakazadcom

wwwbabakazadcom

wwwlinkedincominbabakazad

Questions

Babak Azad

babakbabakazadcom

wwwbabakazadcom

wwwlinkedincominbabakazad