INTRODUCTION

Our Company has decided to invert a new soft drink which is meant to reach young, health conscious segment. This presentation will show what the company has planned to reach this targeted group how to influence them and how to lead them to accept this new soft drink.

GILEAD COMPANY

© 2011 The Gilead Company, all rights reserved. The Levi bottle are registered trademarks of The Gilead Company.

G & C

A new soft drink

LEVI

LEVI

Is the soft drink that is made with ingredients which has great benefits to young, health-conscious people, which includes teenagers and young adults.Is well scientifically proved to be real good source of not only energy giver, but nutrients filled with a lot of minerals and vitamins than any other soft drink in this Continent.

PROMOTING -LEVI• When time came for promoting Levi, the company had to advertise it to the public.

•First starting with leaflets.

•Second free samples in the shop in the first days of promoting Levi

•Third through mass media

•And finally Through social network

• It is through advertisement that our new soft-drink will reach our target.

How We are going to Promote Levi

•Our Target is young health conscious people. Where they are found and where they likely to be is out responsibility to find out. Hence The company has chosen three main ways to reach its target. One being face to face interaction, posters and internet.

With leaflets distributed in areas where they are likely to be found for example, football field, shopping centers, schools and universities, They contain our sample and information based on its significance.

We are going to set posters on the buses, walls of the street, in the cinemas inside and outside the building, along the restaurant. This will definitely attract our target who will never miss visiting this places.

Finally we have chosen a very big and most widely recognized means of communication, the internet. Here is where we are likely to get this group because of what the research says, being a large social network.

Benefits of The type of Advertisements the Company has chosen The leaflets give a chance to meet people and give positive

influence upon them, either with a smile or a piece of advice. It is through giving attention to costumers that make our products attractive to them. And this also gives us direct feedback by looking at their responses. Example when they node, smile back, appreciate.

The Posters Is cheap and easy to see type of advertisement. It is daily seen by all those that walk every day in the street. Posters will automatically recall someone’s mind to think of the kind of advertisement they have seen and then make decision. This will reach runners in the street and busy people along the way.

The Internet is a wide means of communication. Our company has chosen to advertise using internet through social network where they are likely to be the target, and it has got nearly all the target that had been set.

© 2011 The Gilead Company, all rights reserved. The Levi bottle are registered trademarks of The Gilead Company.

Enjoy this favorite drink and feel the difference it makes in your body.

Choose the color of your choice

From G & C ‘s Range

Poster

RESEARCH

• The role of advertising is to stimulate the desired images of the brand in the mind of the consumer in such a way that leads to action•Informal communications source is relied much by consumers – a word of mouth communication is more effective

•Message both verbal and non-verbal provide more information example the posters, symbol like the coca-cola company

•Informal sources influence the success of the company product to be largely accepted and consumed by consumers.

In general, the information above states clearly that face to face, verbal and non-verbal, and community sharing information enable not only the product to be successful in terms of sales but also gives a company a good name.

Targeting teenagers and young adults, it is said that teenagers don’t like to be “marketed to”. This means that teens like to find for themselves the things they like and this will make the marketers to give useful information as not to disrupt away this young and healthy conscious people. The social networking sites such as my space and Facebook have become particularly effective venues for influencing the consumer behavior of teens and young adults. (Shimp, 2010) p.113

•For Gilead company has taken this type of advertisement because of large number of targeted people that are found there.•Easiest way of reaching nearly all kind of people

The most Successful means of Advertisement

Barriers Newspaper•The markets should not advertise the things that appeal to a certain group.•The use of advertising using newspaper has decline, historically, in the past the newspaper was a leading advertising medium.•The putting of advertising poster on the newspaper is a challenge due to the size of magazines.•Clutters can lead to readers’ despising the advert due to time limit or quick viewing.•Fewer graphics Radios.•High degree of audience fractionalization.•Unable to employ visualization.•Difficult of buying radio time.•Is cluttered with competitive commercials and other forms of noise, chatter, and interference.

Advantages of good Communications•It will attract consumers to the company’s product.

•It wont spread rumors about the Company or the products.

In Most companies like Coca-cola have very good communication means such as ones analyzed before. And the only way that has led to the succession of its high selling soft drink is by communicating to its consumers by putting positive messages that influence people to buy them.

Therefore, for the companies that wants to be successful must do likewise and be careful in the following;•Choosing the very means of communication, to know where to get their target•Give positive reason on the product•Avoid showing rush for profit which for most consumer will think negative

Conclusion

With the Experience of promotions in selling or our products I recommend the effective use of communication which includes good advertisement through the internet and the in public areas where most visible type of advert is posters.

The most important thing is positive influence on the product. By this fact the feedback is easier and fast to get from the consumers than any other factors.

Bibliography1. Fill, C (2006) Marketing Communications 4th edition, Prentice Hall Europe Imprint.

2. Pike, S (2008) Destination Marketing , Elsevier Inc. p.263

3. Shimp. T A (2010) Integrated Marketing communication In Advertising and Promotion 8th edition , South-Western Cengage learningp.113 , 362-380

4. Schiffman et al (2008) Consumer behavior, Pearson Education Limited. P. 282, 283, 286 & 289