MEASUREMENT OF

BRAND AWARENESS AND

BRAND PERCEPTION

INTRODUCTION

The ultimate goal of most businesses is to increase sales and income. Ideally, you

want toattract new customers to your products and

encourage repeat purchases. Brand awareness

refers to how aware customers and potential customers are of your business

and its products.

Brand Awareness Plan

The major components of a plan to develop brand awareness are:• Identifying and understanding your target customers• Creating a company name, logo, and slogans• Adding value through packaging, location, service, special events, etc.• Advertising• After-sale follow-up and customer relations management

Brand Perception

The key to managing your brands and how people behave around them is manage the perceptions of the brand! You need to manage the conscious and subconscious elements of your brand . Then you can control the perceptions around your brand whether this is for Your Executive ,Your Staff, Your Customers or even Your Competition .

Thank You