Brand Building and Online Networking

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Introduction

1. Social media– Enjoy It– Make connections with people– Stay in Touch

2. Practical Tips– Be Strategic– Useful tools

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The Social Landscape

www.cmo.com/social-media/cmos-guide-social-media-landscape

• Lots of platforms• Where to start?• This chart is a good summary

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Twitter

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Facebook

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Social Media

• It’s meant to be fun• Share stories, interesting websites, tell jokes

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Social Media

• Not only Is it fun, but it is good for business– Social Media Marketing– Networking– Stay in Touch• What are other professionals talking about• Engage with the community• Stay ahead of the curve

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Social Media Marketing

• Death of ‘interruption marketing’• Listen. Engagement• Being helpful & sharing information• ‘Know me, Like me, Follow me’ • Need to keep track – keywords.– gossip, rumours, and other comments

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Social Media – buzz marketing

• Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming”

Be Strategic

• Do not spread yourself too thin• There are a multitude of platforms• You Tube, Twitter, Linked In, Facebook…• Maintain a Blog

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Use Time Efficiently

Practical Tips

• Helpful tools– Ping.FM– Pingomatic– RSS Feeds– Google Alert– Google Reader

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• Post content from anywhere, to anywhere

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• Tell Search Engines about your blog updates

• Automate the process • Wordpress Update Services:

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RSS Feeds

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• Subscribe to web feeds• Automatically get updates about what’s going on

• Monitor The Web• Get E-Mail Updates, or: RSS Feeds

Google Alerts

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Google Reader

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• Get all your updates in one place

Social Media is not a Panacea

• Networking, but online• Another feather to add to your bow• Have realistic expectations

Facebook + Twitter ≠ £££

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