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criteria of choosing the brand ambassador of a company.
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BRAND AMBASSADOR
CRITERIA OF CHOOSING THE BRAND AMBASSADOR OF A PRODUCT
What is the Territory of the Brand?
Six inches wide
Grey and wet
Mysterious
Think of a brand… any brand
“Your brand is what people say about you when you leave
the room.”
Creating a leadership brand
Brand Building
Understanding Branding
ExerciseArchitecture
Management
Attributes
Products to brands
Understanding Branding
Brand Building
INTRODUCTION
ONE WHO REPRESENT THE PRODUCT ON BEHALF OF THE ENTIRE COMPANY.
A WELL-CONNECTED PERSON OR A CELEBRITY WHO IS USED TO PROMOTE AND ADVERTISE A PRODUCT OR SERVICE
INTENTION BEYOND IS TO MARKET THE PRODUCT.
A BRAND AMBASSADOR CAN ALSO BE CALLED AS AN MARKETING AGENT OF A COMPANY.
CRITERIA OF CHOOSING A BRAND AMBASSADOR.
RENOWNED
ROLE MODEL
GENDER.
SEGMENT.
GENERATION.
PRODUCT.
PRICE OF THE PRODUCT.
GOODWILL OF THE AMBASSADOR.
Positioning yourself for success….!
We need to build on what is important to customers
The ‘here and now’ is important to people
We need to show it is important to us too
Fevicol Case
Fevicol Case
Fevicol's Market Share of Synthetic Adhesive Category
10%
31.43%
42%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1991 1994 1999
Love every day
Not just an advertising idea…
Not just a communications idea…
An idea for the organisation…
…for all stakeholders…
…all countries
…all media
Inside as well as outside
HENCE FORHTH, WANT TO BE A BRAND
AMBASSADOR??????
IT IS NOT NECESSARY THAT A BRAND AMBASSADORS ARE ONLY
THE HIRED PERSONNEL OF A COMPANY? YOU CAN CREATE YOURSELF TO A BRAND AS WELL!!!!!!
FOR EXAMPLE….
B
R
N
D
A M B A S S D O R
RELIANCE COMMUNICATION
TITAN
BOOST COMPAQ
So…make today count
THANK YOU SIR AND DEAR FRIENDS!!!
TONOY TARAFDAR
MBA(2ND SEMESTER)
ACHARYA’S BANGALORE B-SCHOOL