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Here is my current portfolio. Additional samples are available for review upon request.
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some stuff I’ve Done.
brad donnell
******* copywriter
I’m a Francophile, a WWII buff, and an old soul. There’s a book inside me (maybe an anthology), but for now I make my living crafting ads that amuse and inspire. When I’m not working, I’m playing armchair psychologist for friends and family, or laughing at someone else’s expense. If wit were a weapon I like to think I come packing. My third grade teacher told me I’d grow up to be a writer. She was right.
Who is this Brad Donnell?
Brad [email protected] | (619) 954-8335
ExperiencePart-time Marketing AssistantWells Fargo Bank, San Francisco, CA2007-present
Marketing Communications ManagerGrant Thornton, New York, NY2002-2005
Senior Marketing WriterArthur Andersen, New York, NY2000-2002
Marketing CoordinatorArthur Andersen, Boston, MA1997-2000
EducationMFA AdvertisingAcademy of Art University, San Francisco, CA2009
BSc (hons) Social Policy and AdministrationLondon School of Economics and Political Science, London, UK1997
Computer skillsFinal Cut Pro, Adobe Creative Suite
LanguagesFluent EnglishExtensive knowledge of French (Baccalauréat de Français)
InterestsVast and varied: art history, current affairs, reality television, making fun of people.
Mexico TourismJust because we live next door, doesn’t mean we know much about our neighbors to the south. Take a second look at Mexico, and discover there’s more than most of us expected.
South of the expected
In ancient times, Chihuahuas were used to guard Aztec temples. You won't find these killers protecting ruins south of the border, but you will experience a
warm and exotic culture that offers more than suntans and cerveza. The world's smallest dog is another example of how much Mexico has to offer.
Tequila was meant to be savored, not slammed back with salt and lime. Fine tequilas are often enjoyed after a luxurious meal, sipped slowly, like cognac.
If you prefer your tequila with keg stands and drinking games, it may be time to experience something more civilized south of the border.
South of the expected
The burrito you know and love comes from the American southwest, and hardly resembles the small, filled tortillas sold south of the border.
Discover the real Mexico. You just might find that what you thought you knew doesn’t amount to beans.
South of the expected
Direct Mail
Nothing's MoremanLy than spandex
Professional wrestling is wildly popular south of the border. High flying moves and colorful masks distin-guish Mexican wrestlers, from their American counter-parts. Some wrestlers never take their masks off. Some are even been buried in them.
Make your own wild move and unmask something exciting on your next vacation.
Receive a voucher for two free nights at participating hotels when you visit mexico.com today.
Kenny Bania355 E. 61st StreetNew York, NY 10021
South of the Expected
Keep customers coming back for more of the sweet stuff with a campaign that teases their taste buds with the promise of hot doughnuts.
Krispy Kreme
SANTA MONICA
0 0 1 5:Download timer to
DALY CITY
R E D YAKrispy Kreme Timer
Countdown to Yummy
The Countdown to Yummy application allows users to track when hot doughnuts will be ready at Krispy Kreme locations nationwide.
Smartphone Application
Microsite
SE
E HOW THEY ARE MADE
BurbankNext Batches
SearchNext Five Batches
Most Popular Stores
By Zip Code
Go
http://www.countdowntoyummy.com
0 0 1 5:
0 2 1 0:
0 1 5:
0 0 0 2:
0 0 0 3:
0 3 0 0:
0 1 4 7:
5
You don't have to wait in our parking lot for the hot doughnuts sign to light up. Find out when the next batch is ready with up-to-the-second information from Krispy Kreme locations nationwide.
Countdown to Yummy
SEE
HOW THEY ARE MADE
New YorkNext Batches
Search
Countdown To YummyEverybody knows that whenever a new batch of hot, fresh, yummy. Krispy Kreme Doughnut are ready, the light goes on in our window. Now you can get up-to-the-second information as to when the next batch is going to be ready without having to wait in our parking lot all day long.
SANTA MONICA
0 0 1 5:Download timer to
SANTA MONICA
R E D YADownload timer to
Glazing
S
EE HOW THEY ARE MADE
Search
New YorkNext Batches
0 0 2 5:
Countdown To YummyEverybody knows that whenever a new batch of hot, fresh, yummy. Krispy Kreme Doughnut are ready, the light goes on in our window. Now you can get up-to-the-second information as to when the next batch is going to be ready without having to wait in our parking lot all day long.
Text Comments
Post
Write Your Comments :Je�:Yummy Yummy, they're my doughnuts.
Lisa:They are looks so great, I can’t wait I wanna eat doughnuts right mow.
Michelle:mmm.. I think I can eat ten doughnuts at the same time, that’s my favorite �avor.
Name:
A website where users can find Krispy Kreme locations, track when hot doughnuts are ready, watch doughnuts being made, and download
the Countdown to Yummy smartphone application and widget.
Large doughnut decals, a neon sign, posters, and floor mats tempt travelers with sweet Krispy Kreme treats.
Out of Home
Doughnut decals, neon signs, and branded signage in malls tell shoppers that hot doughnuts are always being made at Krispy Kreme.
Out of Home
Time for another one.
In-store and vehicle signage directing customers to the microsite.
Point of Purchase
Colt 45By capitalizing on its urban image, an iconic brand with a bad reputation can appeal to a wider audience without losing its street cred.
The only calls WORTHtakING after tenare booty calls.
S t r e e t W i s e
www.wiseup.com
Think you got what it takes?
Test your knowledge to see ifyou got The smarts to hang.
Street Wise
You’re short on change and you gotta getacross town to your boy’s house. You...
Borrow two dollars from your little sister.
Sneak on the back of the bus.
Hitch a ride from some blonde dude in a Convertible.
You Win two million in vegas. You...
Buy a porsche and a house in the burbs.
take a private jet to monte carlo and bet it all.
Start a record label and blow up on the music scene.
www.wiseup.com
Street Wise
Take your hatchbackback to the burbs.
no room for posers like you on the block.
Wise up.
earn some respectwith Colt 45 gear.
Street Wise
Damn Son. You must bean urban genius.
You’re smarter than most.
represent.
Show off your knowledgewith Colt 45 gear.
Street Wise
Microsite
A quiz where users can test their street smarts.
40 oz. screw top
portable party
Life’s like an arcade
More coin means more play
Shortiesare like the subway
Hot, busy, and stoppin’all over town
Walking Billboards
By telling the history of the cable cars, the campaign will drive locals and tourists to discover more about these San Francisco icons by visiting the Cable Car Museum.
Cable Car Museum
Outdoor
In 1873, an invention for moving rock was taken out of the gold mines and brought to the streets of San Francisco. From Victorian ladies to dot commers, cable cars remain this city’s favorite way to get around. Hop onboard the Powell-Mason or Powell-Hyde lines, and visit the Cable Car Museum at 1201 Mason
Street, to discover what keeps these icons moving today.
GAVE US GOLD,JEANS,AND
History in motioN
In 1869, Andrew Hallidie witnessed five horses dragged to their deaths carrying a heavy load up Jackson Street. An inventor, Hallidie developed a cable-driven rail system capable of climbing San Francisco’s steep hills.
136 years later, these cars remain both an icon of the city, and an active part of its transit system.Take the Powell-Mason or Powell-Hyde lines to the Cable Car Museum at 1201 Mason Street in Chinatown.
Time and technology may change things, but you can still catch a ride on Hallidie’s famous invention.
isn’t the only thing that
History in motioN
Outdoor
iT WASN’t An OIL CRISIS THATIN 1873
It was steep hills and dirty streets. Victorian residents were so concerned with animal welfare and clean streets, that one of them invented a new form of transportation. Take a ride on the Powell-Mason or Powell-Hyde lines to the Cable Car Museum at 1201 Mason Street, to learn why cables and gripmen
replaced horse-drawn streetcars, and how these San Francisco icons continue to carry passengers today.
History in motioN
Outdoor
Banner
Watch the city travel back in time on a cable car.
Direct Mail
Coasters
By reminding young voters that they are old enough to make adult choices, they’re also reminded that one of the most important choices they can make is in the voting booth.
Voting
Exercise another right.Old enough to vote.
www.NoOneUnder18.com
Package wraps on beer
Warning: Not the smarte
st decision.
H
opefully you’ll t
hink clearer
i
n the vo
ting booth.
Old enough to vo
te.
www.NoOneUnder18.com
Warning labels on tobacco products
Not needing to hide anything
under your bed is just
another benefit.
Old enough to vote.
www.NoOneUnder18.com
Protective sleaves on men’s magazines
Liberty Mutual Motorcycle InsuranceHelmets protect your head. Liberty Mutual Motorcycle Insurance protects everything else.
Direct Mail
Crank up your engine.Not your insurance bill.
Motorcycle Insurance
R
It’s more fun to tear through the open road than your wallet. Liberty Mutual motorcycle insurance has plans and prices to suit every kind of biker – from weekend warriors to lifelong outlaws. Whether safe in the bank or safer in your saddle bags, we’ll help you hold onto your money a little longer.
We’ve got you covered.Motorcycle Insurance
R
Receive two months free when you purchase two years
of motorcycle insurance.
Mr. Gabriel Johnson737 Post Street, Apt 421,
San Francisco,CA 94109
Direct Mail
Liberty Mutual protects not only your bike, but all the accessories and customizations that make it yours. We’ll even replace a new bike if it’s stolen or totaled within one year of purchase. If you take care of your bike, it will take care of you. Even the soft bits.
We’ve got you covered.Motorcycle Insurance
R
Take 15% off when you insure two or more rides.
Protect every inch of your ride. Even the 5’10” of
crusty, old biker riding it.
Motorcycle Insurance
R
Mr. Gabriel Johnson737 Post Street, Apt 421,
San Francisco,CA 94109
Direct Mail
Liberty Mutual insures all kinds of bikes and all kinds of bikers. From choppers to scooters, if it’s got two wheels we’re all over it. So rev up, and keep your mind on the road. We’ll mind the rest.
We’ve got you covered.Motorcycle Insurance
R
Enjoy six months of free roadside assistance when you sign up for a one year
motorcycle policy.
There’s only one thing on your mind in the morning.
How late you’re going to be.
Motorcycle Insurance
R
Mr. Gabriel Johnson737 Post Street, Apt 421,
San Francisco,CA 94109
www.braddonnell.com