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BUSINESS STRATEGY
Anand (Captain)Praneeth Krishna KumarRajan SP
What key factors determine the success of bottled water producers?
Factors…
Essential for life
Low quality of Municipal water
Increase in sales
Product variations with flavoring, vitamins,
carbohydrates.
To be continued…
Growing popularity of Bottled Water
People are more health conscious
Awareness of hygiene
Beauty conscious
To be continued…
Meeting standards of FDA and EPA
Increase in consumption
Change in Life styles
To be continued…
Increase in Fast food culture
Innovation in Product Variation
More Profit margin business
What recommendations would you make to Coca-Cola to improve its competitiveness in the global bottled water industry? to PepsiCo? to Nestlé?
Problems..
Less Brand Loyalty
Availability
Price Competitive market
Third party distributors
Availability
Competitive Pricing
Allowing third party distributors
Increase the promotion
Attract Brand loyal customers
Standardization
Attractive packaging
Renovate to create edge
Increase Brand image
Increase in publicity
Availability
Price to gain market first
Differentiate product to create Market Presence