Upload
boostsales360
View
99
Download
0
Embed Size (px)
Citation preview
Corporate OverviewChris Helgeson
Who Are We?Who Are We?
Presentation effectiveness
m62 visualcommunicationsm62 visualcommunications
Client win rates
$10 billion+$10 billion+ 160,000160,000 20%+20%+
m62 visualcommunicationsm62 visualcommunications
CharlotteParis
Stockholm
Munich
Dusseldorf
New York
Liverpool
Singapore
Chicago
Dublin
Presentation EffectivenessPresentation Effectiveness
Content management
argument argumentEmotionalRational
Message Information Design Multi mediaPresenter support
Visual info
Verbal info
Sales psychologyPedagogy
ClientsClients
• Click to edit Master text styles– Second level
• Third level– Fourth level
» Fifth level
04/15/2023
7
ImpressiveImpressive
MemorableMemorable
EngagingEngaging
• Click to edit Master text styles– Second level
• Third level– Fourth level
» Fifth level
04/15/2023
8
ImpressiveImpressive
MemorableMemorable
EngagingEngaging
Impressive
I wanted to say that the last 2
presentations were a really big success.
The audience for the leadership
presentation loved it so much they wanted to be able to use it. I said no, and will be giving them your number
Madeleine AbdohHead of Employee Brand
m62 Impressm62 Impress
• Click to edit Master text styles– Second level
• Third level– Fourth level
» Fifth level
04/15/2023
11
EngagingEngaging
MemorableMemorable
EngagingEngagingImpressiveImpressive
Are those that pass the information over to the audience
Eliminate distractions for the audience
Are those that get the audiences’ attention
Use words the audience can understand
Have well defined messages that are relevant
Killer Presentations
Are those that get the audience's attention
Are those that pass the information over to the audience
Use words the audience can understand
Have well defined Messages that are relevant
Eliminate distractions for the audience
Killer Presentations
MessageMessage
Killer PresentationsKiller Presentations
Presenter
Presenter
Barriers
DistractionsDistractions
Audience
Audience
???
???
???
???
???
Killer Presentations
message
or
Audience focusedPresenter focused
Presentation Effectiveness EvolutionPresentation Effectiveness Evolution
Effectiveness
1970 1990 2000 2010
Visual illustration
Visual illustration
Phonetic descriptionPhonetic
description
Visual illustrationVisual illustration
Presentation Effectiveness EvolutionPresentation Effectiveness Evolution
Audience focusedPresenter focused
Effectiveness
1970 1990 2000 2010
Visual illustration
Visual illustration
Phonetic descriptionPhonetic
description
Visual illustrationVisual illustration
Presentation Effectiveness EvolutionPresentation Effectiveness Evolution
Audience focusedPresenter focused
Effectiveness
1970 1990 2000 2010
Visual illustration
Visual illustration
Phonetic descriptionPhonetic
description
Visual illustrationVisual illustrationEngagingEngaging
• Click to edit Master text styles– Second level
• Third level– Fourth level
» Fifth level
04/15/2023
21
MemorableMemorableMemorableMemorable
EngagingEngaging
Forgetting CurveForgetting Curve
Recall %
01
20
40
80
100
60
2 6 31Days elapsed since learning
Infoattained
Infoattained
Inforetained
Inforetained
Source - Ebbinghaus 1883
MemorableMemorable
MemorableMemorable
Recall %
01
20
40
80
100
60
2 6 31Days elapsed since learning
Infoattained
Inforetained
Inforetained
Mnemonic processesMnemonic processesRelevance
Relevance
Mnemonic ProcessesMnemonic Processes
ChunkingChunking
Mnemonic ProcessesMnemonic Processes
Relevance
Relevance
Rehearsal
Rehearsal
Mnemonic ProcessesMnemonic Processes
ChunkingChunking
Soil Seed Shoot Bud Blossom
Relevance
Relevance VisualisationVisualisationAssociatio
nAssociatio
n
MemorableMemorable
Recall %
01
20
40
80
100
60
2 6 31Days elapsed since learning
MemorableMemorable
Inforetained
Inforetained
Infoattained
Infoattained
Presentation Effectiveness EvolutionPresentation Effectiveness Evolution
Audience focusedPresenter focused
Effectiveness
1970 1990 2000 2010
MemorableMemorable
Visual illustration
Visual illustration
Phonetic descriptionPhonetic
description
Visual illustrationVisual illustration
EngagingEngaging
Effective
• Click to edit Master text styles– Second level
• Third level– Fourth level
» Fifth level
04/15/2023
31
MemorableMemorable
• Click to edit Master text styles– Second level
• Third level– Fourth level
» Fifth level
04/15/2023
32
ImpressiveImpressive
MemorableMemorable
EngagingEngaging
MemorableMemorable
EngagingEngagingImpressiveImpressive
Effective
m62 Services m62 Services
4-6 Months
Rush Work
Linear salesLinear sales Online salesOnline sales Interactive sales
Interactive sales
Sales effectivenes
s
Sales effectivenes
s
Single product/service Multiple product/service
Generic presentationsGeneric presentations
Specific presentationsSpecific presentations
m62 Services m62 Services