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Who w
alks
the Dog
http://w
howalk
sthedog.com
HR Morning SeminarBoost Human Capital
with social media
#SSEHRBoost
Who w
alks
the Dog
http://w
howalk
sthedog.com
Recruit and Boost Human Capitalwith Social Media
What is Social Media?
Channels for Recruitment
A Platform for Performance
Case Study: L’Oréal
Who w
alks
the Dog
http://w
howalk
sthedog.com
But First: I Am ...
@arjantupan linkedin.com/in/arjantupanfacebook.com/arjantupan youtube.com/user/arjantupan
Who w
alks
the Dog
http://w
howalk
sthedog.com
What isSocial Media?
Who w
alks
the Dog
http://w
howalk
sthedog.com
Technology and Social Interaction
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Who w
alks
the Dog
http://w
howalk
sthedog.com
The Conversation Prism
Who w
alks
the Dog
http://w
howalk
sthedog.com
Social Media
form a constantly changing landscape of places, enabled by
technology, where people
meet, talk and share
Who w
alks
the Dog
http://w
howalk
sthedog.com
New Facilities To Do Old Things
Or: technology facilitating human interaction
Who w
alks
the Dog
http://w
howalk
sthedog.com
Channels forRecruitment
Who w
alks
the Dog
http://w
howalk
sthedog.com
Finding the Right People to Recruit
Search Engage
Network Play
Who w
alks
the Dog
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howalk
sthedog.com
54%
How To Search
Jargon ‘Normal’Language
Who w
alks
the Dog
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howalk
sthedog.com
54%
LinkedIn Skills List
Who w
alks
the Dog
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howalk
sthedog.com
54%
Understand Job Titles
Who w
alks
the Dog
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howalk
sthedog.com
54%
Participate (or: Engage)
Who w
alks
the Dog
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howalk
sthedog.com
54%
Question and Answer Sites
Who w
alks
the Dog
http://w
howalk
sthedog.com
54%
Topical Blogs
Who w
alks
the Dog
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howalk
sthedog.com
54%
Network
Who w
alks
the Dog
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howalk
sthedog.com
54%
Alumni Groups
Who w
alks
the Dog
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howalk
sthedog.com
54%
Other Networks
Deloitte Digital Australia CEOtalks about social media use
Who w
alks
the Dog
http://w
howalk
sthedog.com
54%
Play
Who w
alks
the Dog
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howalk
sthedog.com
54%
Reveal, Recruitment Game
Reveal is an online recruitment game from L’Oréal.
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Platform for Performance
Who w
alks
the Dog
http://w
howalk
sthedog.com
Are You On?
Who w
alks
the Dog
http://w
howalk
sthedog.com
Knowledge Used To Be Carefully Stored
In vast archives, managed by storage professionals: the gate keepers of
knowledge and information.
To get it, you needed to appease the Gate Keeper.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Modern Knowledge Management Systems...
... are not much more than fancy versions of an old principle:
stored documents, retrievable by finding the right entry in a catalog of
meta data.
It takes a good understanding of the system to get to the information itself.
Who w
alks
the Dog
http://w
howalk
sthedog.com
In Comes WikiPedia
Who w
alks
the Dog
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howalk
sthedog.com
Again, the Internal Network
Who w
alks
the Dog
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howalk
sthedog.com
Information Volatility
Stable
Changing
Volatile
NetworkWiki
Storage
Who w
alks
the Dog
http://w
howalk
sthedog.com
Learning Platforms
Khan Academy makes knowledge accessible and
gives insights in knowledge development.
Who w
alks
the Dog
http://w
howalk
sthedog.com
Virtual Worlds
Who w
alks
the Dog
http://w
howalk
sthedog.com
Sources and other interesting links
http://www.delicious.com/whowalksthedog/SSEHRBoost
Credits of images and videosConversation Prism by Brian Solis and Jesse ThomasCamel conversation by Peter Nijenhuis on FlickrDandelion by Michael Heiss on FlickrLibrary books by Timetrax23 on FlickrLibrary Index by dcmarkie on FlickrVideo interview of Deloitte Digital CEO by BluewireKhan Academy video by Khan Academy
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Knowledge Share
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
04 November 2011