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Axiom proposal to Boomerang Systems
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Marketing Proposal
Prepared for:
Boomerang Systems, Inc.January 25, 2012
Table of Contents
-Objectives-Strategy-Service
-Story Idea Development-Execution/Media Relations-Social Media
-Business Arrangement-Research Addendum
-Competitors-Sample Stories-Sample Ads-Online Analysis
Objectives
1) Educating decision-maker and decision-influencer audiences on robotic and automatic parking with a particular emphasis on assuring comparative timeliness of customer experience and the elimination of single point of failure concern
2) Establishing thought leadership in parking through promotion of technology, ongoing projects and personnel
3) Promoting automated and robotic parking within the context of increased yield, construction cost reduction, planning benefits and sustainability
Where there is a conversation about automated parking, Boomerang Systems
should be in it.
Strategy
1) Media relations - news reporting
2) Media relations - event driven
3) Content references - online presence and viralation
Service
1) Announcements and Trade News
2) Feature Story Development• Technology• Planning/Development• Personnel• Business Strategy• Testimonials
3) Award Applications
Story Development
Service
Media List• Urban Planners• Architects, Engineers• Real Estate• NYC-Area Business• Automotive• Technology
Execution/Media Relations
Service
Social Media
1) Feed Management• Axiom Media Service Channel• Content Optimization• XML Feed
2) Social Media Management• Vocus®• Join Conversations• Maximize Positive Sentiment
Service
Web Presence Integration
Automated parking is a frequently searched term, but there is little content.
Boomerang can fill that void with surveys, studies and demonstrations broadcast through social media, along with other coverage that we generate.
Business Arrangement
- Regular Retainer $12,000 per month for 6 months- Paid in advance, two months up front, cancelable at any time- Content Production- Compensation:
* 80% Cash* 15% Company Stock* 5% Crystal Springs Resort Barter
Research Addendum
Sample Media ListAutomotive Publications
• Popular Mechanics• Popular Science• The Auto Channel• Car and Driver Magazine• Automotive News• Motor Trend Magazine
Parking and Related Industry Trades• Parking Network• Curbed• Parking Today• The Parking Professional• Parking (Magazine)• Airport Improvement
Technology Publications• AP Technology• American Digital Networks• Control Engineering• Automation.com• US Tech Interactive• New Equipment Digest
Business Publications • NJ Biz• New Jersey Business• Time• US News & World Report• Business Week• Forbes• Fortune, Inc.• Wired• Money• The New Yorker• Travel + Leisure• Bloomberg BusinessWire• AAA Living
Real Estate Trades• Real Estate Weekly• Mid Atlantic Real Estate Journal• Commerce• Multi-Housing New• Real Deal• Real Estate Forum
Automotive, technology and business writers at the top 100 daily newspapers, including:
• Wall Street Journal• New York Times• Star Ledger• Daily News• Daily Record• Newsday• USA Today
Research Addendum
Competitors
Robotic Parking Systems, Inc.Automotion Parking SystemsAmerican Custom LiftsUnitronicsParkmaticSuvidha Parklift Ltd.Simmatc USAA.P.T. ParkingFATA Skypark
Research Addendum
Sample Stories
QuickTime™ and a decompressor
are needed to see this picture.
Research Addendum
Sample Ads
QuickTime™ and a decompressor
are needed to see this picture.
Research Addendum
Online AnalysisDomain: boomerangsystems.com Daily Ad Budget: $127 Total Clicks/Day: 108 PPC Keywords: 2,287 Average Ad Position: 9.73 PPC Competitors: 53 Average Cost/Click: $1.18
Top Paid Competition
Paid Domain Paid Keywords Shopping.com 2340777 tibaparking.com 495 wholesaleparkingsystem.com 692 Alibaba.com 203396 designatedparking.com 150 iconparkingsystems.com 3005
Top Organic Competition
Organic Domain Organic Keywords parkingtoday.com 442 opentechalliance.com 119 selfstorageguide.com 187 robopark.com 180 gcc.gnu.org 134787 insideselfstorage.com 2917
Compete report attached